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Home General Toyota Is Giving Away New Cars – Here’s What You Need To Know

Toyota Is Giving Away New Cars – Here’s What You Need To Know

For the past two summers, Toyota has embarked on their “100 Cars for Good” campaign, a program that gives brand-new Toyota vehicles to 100 deserving nonprofit organizations.

Toyota Is Giving Away New Cars

Toyota’s 100 Cars for Good program has been giving non-profits new vehicles to help further their mission. Find out how to get involved.

Using Facebook, Toyota has worked with the public to identify 500 worthy non-profit organizations and then, based largely on each organization’s popularity (more on that below) Toyota has picked 100 “winners” for two years running. Each winner is given a brand new vehicle for use at their organization. While Toyota has not committed to running the “100 Cars For Good” program in 2013, previous success all but guarantees they will run this program again.

So, here’s what you need to do to get prepared for 2013.

How To Prepare For Toyota’s Next 100 Cars For Good Contest

For starters, here’s how the contest works:

  • Only nonprofit organizations can win
  • Each nonprofit must send in an application for consideration. Earlier this year, the application deadline was March 12 — so the future deadline is likely to be sometime in March 2013.
  • An independent panel reviews each application and narrows the list of nonprofits down to just 500.
  • Starting in May, five nonprofits compete on Facebook each day for the highest number of votes. The organization with the most votes at the end of the day wins a Toyota, while the four runners-up are each awarded $1,000. This continues for 100 days until all the cars are given away.

There are a few ways to help your nonprofit get entered into the 100 Cars for Good event.

Make sure the group is aware that the contest is there and, if they are interested in participating, ask how you can help with the process. The organization has to fill out an application to be nominated — members of the public can’t make nominations.

If and when applications for next year’s event are made available, you’ll be able to find them at www.100carsforgood.com. You can consult with your organization to get the application completed and submitted by the deadline.

The 500 official nominees are given their voting date in advance to help prepare. That gives time to let your community know what you’re doing and how they can help. Make sure everyone knows what you do for the community and why a new car would help you do it.

When the day finally comes, you can help your organization by casting your vote in their favor and sharing the event with all your friends. Don’t forget — there are lots of organizations trying to promote their causes through this contest, and you can help them, too, by continuing to vote throughout the 100 days. This is just a kindness, and one that will hopefully keep convincing Toyota to repeat the contest and bring more good to charitable groups.

Finally, be sure to keep your eye on 100CarsForGood.com for the 2013 announcement. Good luck!

Author Shaughnessy Speirs is passionate about helping non-profit organizations, and she’s also a fan of Olathe Toyota Parts Center, an official Toyota parts distributor.

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22 Comments  comments 

22 Responses

  1. When will the applications be available for 2013? I keep looking on their website and have not seen anything as of yet.
    Thanks for your help!

  2. Linda L

    I haven’t seen anywhere that Toyota is doing this again in 2013?

  3. Is there a possibility that I could be alerted when the 2013 applications are available? I am most eager to apply on behalf of my organization that serves individuals with disabilities.

    • testerdahl


      Send me your email address and I’ll update you when I hear something. Click on the contact page for my email. Thanks!


      • Hello! I am on the board of directors for an animal rescue non-profit, and would like to be alerted if/when this program is started for 2013. Thank you so much!

  4. Will you please alert me when the contest begins? Thank you Donna

  5. Elizabeth Bowers

    I am with the Doddridge County Humane Society. Can you please alert me with the daze for te 2013 contest. Thank You….

  6. Lisa Doering

    Hi, I work with a nonprofit that rescues dogs and trains them for service work. Can you let me know when the applications come out please? Thank you

  7. Hi Tim! Thanks for the recap on what Toyota is doing for local communities. I’d also like to be notified if or when Toyota launches their 2013 “100 Cars for Good” campaign.

    Your article indicates that last year the application deadline was March. We are into April now without any new updates. Do you think they still plan to run it in 2013?

    Thanks again!

    • testerdahl


      Good point on the date. I’m not sure what there plans are. If they decide to do something, I will let everyone know.


  8. Hello,

    I wanted to sign our non-profit for the Toyota’s 100 Car Fod Good Program. Can you tell me when we can sign up for the application process?

    Connie Lee/FACSA Foundation/Founder/President

  9. please contact use if and when the appications are posted thank you

  10. Jeanine

    Any updates?

    • testerdahl

      Sorry, no updates. I have emailed Toyota and am awaiting a reply.


      • Hi Tim, sounds like you’re waiting on updates from Toyota. When you know if they are running the program again I would like to be notified as well. Please add me to your contact list.

        Thank you!

  11. Am checking to see when the date for 2013 campaign deadline is

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