For the past two summers, Toyota has embarked on their “100 Cars for Good” campaign, a program that gives brand-new Toyota vehicles to 100 deserving nonprofit organizations.Using Facebook, Toyota has worked with the public to identify 500 worthy non-profit organizations and then, based largely on each organization’s popularity (more on that below) Toyota has picked 100 “winners” for two years running. Each winner is given a brand new vehicle for use at their organization. While Toyota has not committed to running the “100 Cars For Good” program in 2013, previous success all but guarantees they will run this program again.
So, here’s what you need to do to get prepared for 2013.
How To Prepare For Toyota’s Next 100 Cars For Good Contest
For starters, here’s how the contest works:
- Only nonprofit organizations can win
- Each nonprofit must send in an application for consideration. Earlier this year, the application deadline was March 12 — so the future deadline is likely to be sometime in March 2013.
- An independent panel reviews each application and narrows the list of nonprofits down to just 500.
- Starting in May, five nonprofits compete on Facebook each day for the highest number of votes. The organization with the most votes at the end of the day wins a Toyota, while the four runners-up are each awarded $1,000. This continues for 100 days until all the cars are given away.
There are a few ways to help your nonprofit get entered into the 100 Cars for Good event.
Make sure the group is aware that the contest is there and, if they are interested in participating, ask how you can help with the process. The organization has to fill out an application to be nominated — members of the public can’t make nominations.
If and when applications for next year’s event are made available, you’ll be able to find them at www.100carsforgood.com. You can consult with your organization to get the application completed and submitted by the deadline.
The 500 official nominees are given their voting date in advance to help prepare. That gives time to let your community know what you’re doing and how they can help. Make sure everyone knows what you do for the community and why a new car would help you do it.
When the day finally comes, you can help your organization by casting your vote in their favor and sharing the event with all your friends. Don’t forget — there are lots of organizations trying to promote their causes through this contest, and you can help them, too, by continuing to vote throughout the 100 days. This is just a kindness, and one that will hopefully keep convincing Toyota to repeat the contest and bring more good to charitable groups.
Finally, be sure to keep your eye on 100CarsForGood.com for the 2013 announcement. Good luck!