A timely post to a social media platform can lead to higher conversions, more buzz for your brand and a slew of other benefits. However, there may be times when you want or need to post something overnight or at another time in which you can’t be at the computer. With social media scheduling software, like SimpliBuzz, you never have to worry about missing an opportunity to leverage your social following to help your business make money.
Create a Message Now and Schedule It for Later
If you have a national or international following, you may want to post messages across a variety of time zones to maximize reach and customer awareness. With a social media scheduling software program, you can create a message while you are sitting at your desk at work or before you go to bed and schedule it to post when it is most convenient. This is perfect for when you want to announce a secret midnight sale or need to post a message multiple times over the course of several hours or days.
Keep Track of How Your Content Is Doing
Simply posting content via your social media platforms is not enough to ensure that your message is being heard. Instead, you need to know whether or not a particular piece of content is being talked about, shared and otherwise valued by your followers. If your followers do decide to engage with a piece of content, you can learn about it in real-time and respond in a timely manner. This is important because your customers want to know that you hear them and care about their enthusiasm for your brand or their concerns over what they may have read or listened to.
Stay Organized When Conducting a Marketing Campaign
There is a good chance that you are going to recycle content from previous marketing campaigns into your current one. There is also a chance that you will attract the interest of spam or bot accounts each time that you post to your social media profiles. With a good social media scheduling program, you can make sure that your content is not being seen multiple times by the same people. It also helps to reduce the odds that you interact with fake accounts, which is a waste of time and money.
If you are looking to make the most of social media, you need a social media scheduling program. It allows you to post in a timely manner, keep track of your content and ensure that you are getting the most for your time and marketing dollars.