While there are numerous traditional marketing trends that new entrepreneurs should still be using, the rules of the game have changed in the last several years. For instance, everyone knows that e-commerce is on the rise. In 2006 the number of sales made on the internet amounted to merely 3 percent, while 10 years later, in 2016, it was estimated at 15.5 percent. This is just one of the innovations that your business needs to adapt to if it’s to survive and with the myriad such changes taking place every day, you may need some high-tech help. In order to help you deal with this with great success, here are top four business-friendly tech trends that you should look out for in 2017.
The digital office
The first thing you need to keep in mind is the fact that if your business works online, it means that it is up for business 24/7. Unfortunately, this means that you need to follow this trend as well and be available even while resting at your home or enjoying on a family vacation. All of this is made possible with the aid of a smartphone, tablet or a laptop by your side. For communication, you have so many IM apps to choose from like Skype, Viber or Facebook Messenger. The same goes for the collaboration software, which can make running major projects possible even with a team that never meets in person. Add cloud storage to the mix and you will soon realize that your entire office has migrated into the digital world.
Internet of Things
Although the Internet of Things (IoT) may be a notion that is widely talked about for the last several years, a lot of experts firmly believe that 2017 is going to be the year of its massive breakthrough. The first reason for this is – the fact that the entire world of marketing (at least its more efficient side) relies on the amount and reliability of gathered data. With the Internet of Things, they will have a way to improve both of these aspects of their data gathering efforts. Apart from this, the IoT is expected to completely revolutionize the world of inventory tracking and management, as well as give your remote work efforts a significant boost.
In the past, running a marketing department on your own was a much less time-consuming task. You set up a strategy, you put things in motion and then you wait for the response. Same goes with the digital marketing, with the major difference of the response arriving almost immediately and you having to make adjustments according to it.
Furthermore, an average company has at least a blog, a YouTube channel, a page on LinkedIn, a Facebook, a Twitter, possibly even an Instagram profile. Managing all of this is an incredibly arduous job but it is a job you will have to do nevertheless. This being said, one of the ways to both boost your efficiency and manage your time better is to try and automate your digital marketing as much as possible.
Investing in security
In the end, you should be aware that you need to make some significant investments in security if you are to remain afloat in 2017. Some may automatically assume that we are talking about their cyber-security, alas, this is not the case. Cyber-security is a threat scary enough, something that mass media spreads awareness off day in and day out. Unfortunately, due to the obsession over this aspect of their company’s security a lot of people have completely forgotten about the actual physical security of their company. Because of this, it would be great if you could find some room in your budget for a brand-new surveillance system, as well as a reliable HID reader.
Of course, there are many other business trends that are worth your time, money and effort and the reason why we made up our minds for the above-listed four is due to the fact that they often get overlooked. While a marketing team manager may spend countless hours developing a social media marketing strategy, the thought of automating it might not even cross their minds. Moreover, although no one forgets to install a new lock on their office they might turn their focus elsewhere once it is required to make some more serious investments towards their office security. On the other hand, this also means that these four trends are there to help you get a competitive edge.