As soon as you create a startup, you need to start thinking about how to promote it. There’s a lot of competition in almost every industry and you need to find a way to make your business stand out from the pack.
This doesn’t have to be expensive, but it needs to be done with a particular audience in mind and with a clear and detailed plan that covers a few different channels and a variety of media. Only that way you can be sure that your message is coming across as you wanted it to.
Most businesses don’t see it that way but customer service is a form of advertising. Businesses spend most of their money on campaign ads and promotional tools, but customer service is the way most clients come in contact with the company. This is where you should present yourself in the best possible manner.
It should be left to professionals and used not only to solve the problems the clients are experiencing but to promote your business and its newest products and services at the same time.
Corporate events are used to meet people from your industry. There are usually lectures, and CEOs use them to be informed about what’s happening in the industry. Besides this, most of the time is spent mingling and making business deals between the events. It’s important to attend these even if it puts pressure on your business because that’s how you get your name out there.
Once you’ve established yourself, you could even organize an event yourself. This way, you can become a key figure in your circles and use this position to get more work and gain more prominence.
Promotional products are a simple but effective tool to advertise your business. They should be useful items that get passed around a lot. That way, everyone that comes in contact with them will have a chance to see your contact information and notice your logo. Try to give away the products in bulk so you make sure they find their way to as many people as possible.
Pencils, planers, and USB drives are the most common way to go, but you could also get creative and order stress balls from Stressball Planet with your contact information printed on them.
Every business should have a blog at this point. It’s a great way to communicate with your clients and it doesn’t cost you that much (except in terms of time and effort). You should try to make your posts relevant and engaging, but there’s more to it. Guest posting on the blogs of your competitors and peers is a great way to get traction and reach a wider audience.
It’s also customary to repay the favor and let others post on your blog as well. That way, your blog becomes a place where important conversations about the industry happen.
It’s important and lucrative for different parts of your business strategy to come together. That means that clients come from different backgrounds but still end up spending money and spreading the word about your business. It’s especially lucrative to mix your offline and online streams of income.
This is most effectively done via promotional codes and coupons. That way, your online customers get to feel as a part of a special group. At the same time, those that came through traditional channels could be persuaded to use your online services as well.
Having a clear plan for advertising could put your business on the map. You should try to use simple, inexpensive and effective methods that make the users and the customers come back.