As a healthcare professional, you probably know the importance of attracting new patients. Whether you operate a family care practice, optometry, dentistry or any other medical practice, you need patients to succeed. Without them, you’ll struggle to generate revenue and keep your practice financially afloat. You can attract more patients, however, by using the seven marketing tips listed here.
Encourage Patient Reviews
When a patient is preparing to leave your practice, ask him or her to leave a review online. Statistics show that 92 percent of patients read reviews of local doctors and medical practices online before booking an appointment. As your medical practice generates lots of positive reviews, patients will feel more comfortable choosing it instead of a competitor.
Create a Google My Business Page
Does your medical practice have a Google My Business (GMB) page? If not, you should create one. Operated by Google, this online directory is designed specifically for local businesses. Adding your medical practice here will allow patients to get directions using Google Maps or services powered by Google Maps. Additionally, you can use your GMB listing to information about your practice like hours of operation, accepted methods of payment and more.
Publish Health-Related Content
You can attract patients to your medical practice’s website by publishing health-related content. According to the Pew Research Center, 59 percent of adults have searched for health information online within the past year. Whether it’s the difference between a cold or flu or how to treat a fever, prospective patients are always searching for health information online. Health professionals should capitalize on this trend by publishing health content on their website.
Paid Search Advertising
Another effective marketing channel for health professionals is paid search advertising. Also known as pay-per-click (PPC) marketing, it involves displaying custom ads in the search results. Both Google and Bing have paid advertising services, known as AdWords and Bing Ads respectively. Using these services, you target local users around your medical practice, paying for each click your ad receives. Since paid advertising platforms like AdWords and Bing Ads offer local targeting, it’s a cost-effective way to promote a medical practice.
Search Engine Optimization
You don’t have to necessarily pay to get your business listed in the search results. All major search engines display organic results, which are not part of their respective advertising service. Performing search engine optimization (SEO) on your medical practice’s website will encourage a higher search ranking. After you’ve identified the keywords for which you want to rank, you can begin optimizing your site.
Keep in mind that SEO is a longer and more methodical process than paid search advertising. Furthermore, there’s no guarantee that you’ll achieve a number one ranking. As long you use the right SEO tactics, though, you should notice an improvement in your site’s rankings.
Create an Email Newsletter
An email newsletter is an excellent channel on which to promote healthcare practices. If you run a dentistry clinic like Carolina Crossroads, you can send patients reminders about upcoming cleaning appointments as well as tips on how to brush and floss. Over time, an email newsletter will increase your practice’s brand visibility and help you attract new patients.
It’s not uncommon for patients to refer a medical practice to their friends or family. If you provided a patient with exceptional service, he or she may recommend your practice to family members in need of professional healthcare services. You can encourage even more referrals such as this, however, by offering an incentive. For example, you can reward patients with a 10 percent of coupon for every new patient they refer.
Following these seven marketing tips will set your medical practice on the path to success.