Planning a corporate event might be a daunting task. To make it informative, memorable, and fun, you need to make numerous decisions, from agenda constraints and printed materials to choosing the perfect location and menu. Still, this is a piece of cake when compared to delivering a powerful presentation that is supposed to boost your brand awareness. However, this shouldn’t discourage you. Even experienced speakers never feel 100% confident for the moment they step on the stage and start talking.
Here are several tips that will help you deliver a brilliant event presentation.
Rehearsal Makes it Perfect
No one appreciates speakers looking at the notes all the time. After all, the fact that you’re not prepared adequately indicates that you are not professional enough, as well as that you don’t appreciate your listeners. To ensure that your presentation flows smoothly, you need to rehearse your speech at least a couple of times. This helps you focus on your speaking style, body language, verbal cadence, and timing. By adjusting all these elements of your speech, you will establish better communication and look more confident.
Do your Research
To structure your presentation effectively, you need to do your research. Knowing the details about your target audience (their age, education level, industrial partners, and their niche) enables you to tailor your speech to their expectations. For instance, if your listeners come from a different industry field, then you need to start simpler than you would usually do and make sure that your speech is easy to follow. On the other hand, oversimplifying a particular subject matter when presenting it to the people from your niche might be annoying or even insulting.
Stick to the 20-Minute Rule
Have you ever wondered why TED talks last less than 20 minutes? Well, that’s how long people can stay focused on your speech. Of course, if you are allotted an hour, this means that you should divide your presentation into smaller units. By breaking down your speech this way and connecting its fragments with smooth transitions, you will deliver your key points as independent wholes and manage them according to your preferences. Transitions indicate that you’ve moved from one point of the speech to another and help your listeners focus on what you’re currently discussing. This could be a brief digression from the topic or a joke that might not even seem connected to the subject matter.
Never Miss an Opportunity to Raise Brand Awareness
Every event presentation is an opportunity for you to promote your business and connect with the influencers in your niche. First, you can include your company’s case studies. This will not only establish you as an expert in your niche, but also boost your brand awareness. Of course, to stay on track, you should never be overly promotional. Second, you could consult a graphic design studio and customize your printed materials, create authentic brochures and flyers, and implement your logo to both printed and visual resources. Finally, you could even give out something for participation, be it promo materials or a signed copy of your book.
Tell a Story
Every good story is based on several elements, including the beginning, the climax, and the end. The same goes for your presentation. To make your presentation relevant, you need to structure it like a fairy tale, gradually boosting the listeners’ interest. Here is how:
- The opening is crucial for drawing people’s attention. Inexperienced speakers usually waste those first critical minutes of a presentation on detailed explanations. Don’t do that. Once you catch your listeners’ undivided attention, you should introduce the background, by telling them why they are there and what they are going to find out. Never communicate the most important information at the beginning.
- The climax is the longest segment of your presentation. Here, you need to explain an issue in a way that is easy to comprehend. Add a pinch of tension and make your listeners frustrated about a particular problem.
- The end. Just like in a fairy tale, this part brings the solution to a problem. This is when you should explain how your products or services may make your listeners’ lives better.
Use the Right Tools to Improve Interaction
We all know that content is king. But, to deliver a powerful event presentation, you need to focus on how this content is presented. This is exactly when the latest tech solutions shine. Apart from PowerPoint, there are numerous platforms that will help you deliver positive experiences and give your listeners a reason to come back.
- Interactive presentation platforms provide you with a wide range of resources, such as embedded videos, registration forms, and 3D product demonstrations. This enables you to take your target audience to a visual journey, deliver easy-to-remember content, and take their engagement to a whole new level.
- Touch screens serve as an outstanding alternative to PowerPoint slides. They help you navigate through your content faster and more effectively and display multiple resources simultaneously.
- Virtual reality is basically the future of event presentations, offering a new level of engagement through gamification. It helps attendees interact with your products virtually and visit distant places, without leaving a conference room.
- Maximize your Q&A section, which is the backbone of your presentation. By taking advantage of new technologies, such as Catchbox, a soft wireless microphone you can throw to your listeners, you will break down barriers and make people’s participation much simpler.
To Wrap it Up
Once you have a few event presentations under your belt, all these worries might seem ridiculous to you. Until then, you should stay calm and try to have fun. Don’t pay attention to your every word or move. Instead, do something totally spontaneous to boost the atmosphere. Most importantly, don’t be afraid to connect with those listeners who seem really engaged with your speech, just like you would do in an everyday interaction. Good luck!
Emma Miller is a digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a guest lecturer at Melbourne University. Interested in digital marketing, social media, start-ups and latest trends.