Marketing your business is a constantly evolving challenge. There are many advertising options out there, and all of them can get results. But very few of them offer the same advantages that social media marketing (SMM) offers. Here are the top three reasons why your business needs to be going all in on social media.
Drive Targeted Traffic to Your Landing Pages
Big media reaches tons of people and has its place in your overall marketing strategy, but there’s nothing better than going directly to your target market. Social media allows you to bring very targeted traffic to your website. Once you narrow down your niche and find which social media platforms your target customers use most, push heavily into those channels. If you’re using accurate client personas and are focusing your efforts properly, the traffic you receive from your social campaigns can convert at a very high rate.
Instantly Connect with Your Customers
One of the best things about social media is its ability to put you directly in touch with your customers and potential customers in a way that they feel comfortable interacting with you. They might not fill out a contact form. They might dread dialing your toll-free number and going through a million options with the chatbots. But they’ll leave a comment on a Facebook post or answer back to an instant message on Instagram. You can receive a lot of information about what your customers want from you based on your SMM campaigns, with every post giving you immediate feedback.
When customers leave comments on your social posts, respond in an appropriate way, even if it’s just to give their comment a like or to drop in on their page and like a few of their posts too. You’d be surprised at how much of an impact this can have on some of your followers and how they feel about your brand. This, along with help from a program like Shaw Media Marketing, can also improve your search engine optimization.
Build Your Brand Cost-Effectively
Let’s face it. For many small businesses, the biggest draw of social media is its low cost. Advertising through big media campaigns is simply not an option for them. Social media marketing is so much more affordable and more cost-effective than traditional media, making it a no-brainer for your business too.
But while you can set up accounts and use social media for free, that doesn’t mean that you need to rely only on sweat equity to accomplish your goals. Paid social ads offer a great ROI and deserve a large share of your overall marketing budget due to their ability to target your chosen demographics with laser-like precision.
If you’re still sitting on the fence regarding social media marketing, there is no better time than the present to make your decision and get started. Don’t be intimidated by your lack of expertise in all things digital. Just get started. Consult a professional if you need more info, but don’t keep sitting back watching the opportunities pass you by.