Marketing your business is a constantly evolving challenge. There are many advertising options out there, and all of them can get results. But very few of them offer the same advantages that social media marketing (SMM) offers. Here are the top three reasons why your business needs to be going all in on social media.
As we move into the New Year, thoughts inevitably turn to what we are leaving behind in 2017 – and what we can look forward to in the upcoming year! In the Tech and the Marketing worlds it is usually a good idea around this time of year to peer at the horizon and predict
While more and more people are obsessed with the idea of starting an online business, a lot of them are still completely oblivious of all that it takes to succeed in an industry. There are some issues that need to be resolved beforehand and some infrastructure to be laid down. Nonetheless, this course of action
As a restaurant owner, you know that customers are the lifeblood of your business. If you’re willing to listen to those customers, you’ll be better able to respond to their needs and steer your business in the right direction. Unfortunately, it can often seem impossible to get accurate information on customer satisfaction from those who
Social media has changed the way business is done all over the world. Weary of advertising saturation in other media, the majority of social users prefer to do business with brands they’ve connected with on social networks. No matter the size of your company, the key to building your brand is following the right strategies
The internet has transformed the way that companies communicate with their customers, presenting businesses with new challenges as well as fresh opportunities for growth. Since potential customers have hundreds of pages of information at their fingertips when they are browsing the web, businesses should expect them to research, compare and communicate with each other during
Pinterest is a valuable and easy-to-use marketing channel for your business or personal interests. With over 150 million active Pinterest users and over 50 billion pins, you may think that your own image boards are getting lost in the shuffle. It’s important to check now and then on your followers. Understand who they are what
Small businesses are not any easier because of their size and are known to require hard work and focused dedication as well, but they do have some advantages. One of the perks is that some small businesses don’t need any special location – they can be done from your home or a storage unit. Yes,
There’s hardly a site on the web that you can visit without being immersed in advertising. In today’s digital business environment, you have to think in terms of “going viral” to increase your brand’s outreach and build an audience. The greater your audience and recognition, the more people your advertising will reach and engage with.
One of the most notorious statistics in the business world claims that 95% of all small businesses fail within the first five years. Still, for most entrepreneurs, this can happen even sooner. You may plan, plan and plan away but as legendary Prussian general Helmuth von Moltke the Elder once said: “No battle plan survives