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Merging Print and Digital For Marketing Success

Published on May 24, 2018 by in Guest Post

Digital marketing is all the rage. Across industry sectors, it is becoming a norm and overshadowing print media. Although the shift is obvious, we still have not bid farewell to the print. Choosing between it and digital tools is a false dichotomy. Yes, they are fundamentally different mediums of communication, but there are no valid reasons to pick only one and forgo opportunities that the other offers.

After all, modern customers interact will a slew of media, both offline and online. There are many points of convergence you can explore and make work to your advantage. Hence, smart strategies are rooted in the integrative approach to marketing. You should facilitate the union of the two and increase the returns on both ends. This can give you a powerful competitive edge in the crowded marketing landscape.

Dual tracks

Digital marketing is hailed as the tidal wave of the future, which is already upon us. That is rather exciting and all, but we must separate the facts from (science) fiction. When figuring out the angle of attack, it all comes down to market research and identifying your target market. If you cater to baby boomers who still read newspapers, then a social media campaign is likely to fall short.

The basic rule of marketing is simple: if it works, it works. How your message is wrapped and presented matters a great deal, yet your decisions should be guided by facts and figures, not hype and fads. The best shot you got is to achieve strategic balance and be where your customers are. To pull it off, there must be a clear plan, realistic objectives, and a high level of coordination between departments.

Two sides of the medal

First of all, digital marketing is not a one-size-fits-all solution. Just like print, it has its pros and cons. The key to combining the two is in grasping them. In a nutshell, let us put it this way. While digital is low-cost and low-impact, the print is the opposite: high-cost and high-impact. These differences stem from different nature of the digital and print. The former is passive and the latter is active.

For instance, when a customer receives direct mail, that action prompts a reaction. One cannot just click on something else and ignore it completely. Print media is always proactive and tactile, which is to say the psychological and sensory impact is greater. That is why we see even digital brands like Airbnb use print in the form of travel magazines. Many other corporations are doing something similar, which suggests that print marketing is alive and well.

More than two billion coupons get redeemed every year and millions of print catalogs are mailed to people. Indeed, direct mail, albeit slowly declining, accounts for a big portion of omnichannel marketing efforts. We also have trends like variable printing that open up new possibilities with the medium. So, like it or not, print is still an integral part of overall marketing strategies and individual campaigns.

On the same page

There is something inherently warm and tangible right at the core of offline promotion. For example, it is clear that consumers like print material. They are a proven way to increase conversions and consumer satisfaction. Therefore, companies take advantage of them to show that they care about people they are trying to sell to. They use catalogs that inform customers and help them reach better purchase decisions.

Physically turning the pages and seeing vibrant colors fosters a different kind of experience that browsing online pages cannot fully emulate. The best part is yet to come: namely, you can blend the two approaches by including calls-to-action in your catalogs and other pieces of print media. Some businesses recognize the opportunity and offer people a chance to subscribe to email campaigns. Consulting experts from the industry, such as Leafcutter, can help you choose supporting tactic that enable you to guide customers from one experience to another.

The strongest link

Furthermore, brick-and-mortar businesses tend to heavily rely on in-store displays and face-to-face events and that is totally fine. Yet, they should also make the most of one-on-one conversations to drive online participation and engagement. All in all, you should always encourage people to come to your website, storefront, blog, or social media profile. You can offer a small reward in return or a chance to win something big.

Likewise, there is a possibility to employ personalized URLs and QR codes. They provide you with deeper insights into who your customers are and how they interact with your promotional material. You can monitor the media crossover and evaluate how much value it adds. As an added benefit, you obtain data on your customers, data that can be used to fine-tune your campaigns. The beauty of it is that QR codes can be printed basically on anything and scanned with all modern smartphones.

So, it is time to awaken to the reality. We do not see print leaving the marketing ecosystem in the foreseeable future. To make the most bang for your buck, take every chance you get to bridge the gap between the offline and online. Seek feedback and use digital as a launch board for the print and the other way around. Show a human face of your business and do not just hide behind the cyber façade. Explore all the marketing avenues that allow you to get in front of people.

Deliver a killer combo

Digital may have taken the center stage, but print is far from a relic of the bygone era. So, think twice before cutting the print marketing budget. Understand the fundamental differences between the two as well as the fact that they are all but mutually exclusive. In fact, the two staple methods can have a fruitful marriage, working hand in hand and catapulting you towards set goals.

To make it happen, determine what works and what doesn’t. Keep track of performance indicators across all touch points and drive customers from one medium to the other. Cultivate strong and meaningful relationships using the best tools at your disposal. Maximize your marketing dollars.

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4 Reasons Face-to-Face Meetings Are Critical to Business Success

Published on March 28, 2018 by in Guest Post

For Australians, working remotely has so many benefits for both the employer and the employee. For employers, working remotely or through a virtual office, allows them to save loads of cash monthly on overheads that would normally be used to cover rent, utilities and other amenities. For employees, remote working allows them autonomy in determining their schedules.

With an abundance of office solutions companies supplying business owners with meeting rooms for hire in Brisbane, a virtual office solution has made it possible for businesses to operate on a shoestring budget. However, while a company can flourish in this business environment without working in the same physical location, it might not necessarily be healthy for the longevity of the organisation. In a time where technology has the capability to bring us closer together, it also has the power to create distance. For this reason, face-to-face meetings are as integral a part of doing business as they ever have been.

Keep reading to learn more about why the face-to-face meetings are so critical to business success.

Lets Body Language to Speak

When communicating in a virtual space, if not using Skype or some other video conferencing program, it can be difficult to see the expression of the other party. While someone might express a sentiment, one of the only ways that we understand how a person truly feels is by their facial cues and body language.

For example, someone in a meeting who has just heard an employee suggest a costly proposal would typically respond, “I’ll think about it and get back to you.” In a face-to-face meeting, the same employer might cross his arms over his chest or place the tips of his index finger and thumb on the sides of his head. This body language speaks volumes, and most would guess the supervisor is uncomfortable with the suggestion. Face-to-face meetings allow participants to understand what cannot be expressed through virtual interactions.

Improves Focus

When in a meeting, regardless of who is speaking, everyone pays attention to the speaker. A face-to-face meeting facilitates participation in the discussion because whether it is a supervisor explaining new business processes or an employee complaining about vacation time, everyone pays attention to the conversation.

Everyone is at the table engaging in the conversation whereas a meeting that takes place in your home office or from a local café, comes with a number of distractions. As opposed to just paying attention to a voice from a computer screen, the speaker’s voice is attached to a human being sitting in front of you who might or might not ask you a question and put you on the spot during the meeting.

Allows You to Talk Up Your Product

A face-to-face meeting allows you to physically place your product in the hands of the client and increase your chance of selling to their company. Sometimes clients who are hedging on the product need the extra push that a written product description cannot give to them. A face-to-face meeting gives business owners the opportunity to show the client all of the product’s features and even demonstrate what it can do. This can be a very powerful tool in closing a deal.

Allows for Human Interaction and Connection

Face-to-face meetings allow employers and their subordinates to connect on an emotional level. Conversations ranging from small talk to serious matters are the ones that make working in a virtual reality more pleasant. By learning about the lives of your co-workers and subordinates, these conversations can be the beginning of other relationships outside of the office, which only adds positively to the work environment.

Building Relationships Through Face-to-Face Meetings

Building relationships is just as important as ever in business. The connections that are made through conversations during face-to-face meetings culminate in more than just business. These conversations can often be the foundation upon which private and personal relationships collide in the professional world.

Building relationships through meeting face-to-face will help you to connect better with your employees, business partners and clients alike. And with a stronger relationship, you will have a better chance of becoming more productive, closing more deals and ultimately increasing your bottom line.

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How Can Social Media Help You Get Quality Customer Feedback?

Published on March 19, 2018 by in Guest Post

Photo by Kaboompics .com from Pexels 

According to the U.S. Small Business Administration, there are 28.8 million small businesses in the United States, accounting for 99.7% of all businesses.

So, what do these statistics tell us?

The number of your rivals is rising at an astonishing pace, making today’s small business landscape extremely competitive.

So, to stay relevant, you need to invest more than blood, sweat, and tears. You need to understand your customers and do everything in your power to tailor your products and services to their needs.

Luckily, in the era of sophisticated IT solutions, understanding who your customers are and what their preferences are has never been simpler.

One of the most powerful ways to collect their feedback and understand what they think of your brand and products is to use social networks actively.

Here is how to do so.

Listen to your Customers’ Discussions

One of the simplest ways to understand what your target audience feels about you is to track your brand mentions. This way, you will be able to understand what resonates well with them and improve your customer services on time.

There are numerous social media monitoring tools like TweetDeck, Topsy, Social Mention, Buzzsumo, or Klout that will take your social listening to the next level. The way these tools work is pretty simple- they will notify you whenever someone mentions your name on social networks.

By tracking your brand mentions regularly, you can participate in your customers’ discussions, giving them real-time customer support and feedback. By helping them solve a particular problem (irrespective of whether they asked you for help), you will earn their trust and establish yourself as authoritative.

Another awesome way to take advantage of social listening is to analyze your competitors. This gives you an awesome opportunity to detect customers that are dissatisfied with your rivals’ products. Your goal is to check why they are unhappy and see whether you can give them something better. If you can, then provide these customers with insightful tips and offer your products as a replacement.

Conduct Surveys

To give your business a boost, you could consider conducting a survey. For starters, you could create a Facebook poll on your business page. What’s great about it is that it is super easy to use and analyze.

Now, the only problem with this strategy is that people don’t understand how important this form of research is. Namely, most of them will answer questions out of boredom, not focusing on providing you with relevant and honest answers. Logically, relying on such information may be disastrous for your brand.

This is why the number of businesses investing in paid surveys is on a steady rise. The idea behind all this is pretty simple- you create a survey on one of numerous survey platforms, share it on your social profiles, and ask your target audience to fill it in. Like their mere name says, the point of all this is the incentive- your customers will get paid to take surveys.

Since completing these surveys on numerous platforms serves as a pretty simple way to earn some extra cash, your examinees will take it seriously. This is exactly what will inspire them to give you honest, unbiased, and straightforward answers.

Most importantly, once they complete it, your customers will want to share it online, making both your surveys and your brand more visible to other people.

Collect Product Feedback

When developing a new product or updating your existing one, you should ask your customers what they think of it. And, the most amazing part of this idea is the fact that, apart from your current customer base, you can also ask your prospects and niche influencers for their opinion of your product.

Here are some questions you may possibly ask them:

  • Is the product user-friendly and easy to use?
  • Is the product worth creating?
  • Would you recommend it to your friends?
  • What problems can you solve using our product?
  • What are the features of the product you like/don’t like?
  • What should be our next step in this development stage?

Keep in mind that people don’t like change and the chances are you will come across a lot of bad press first. Still, most of this unnecessary fuss will die down pretty fast, once they get used to the change. Just remember what happened when Facebook introduced its News Feed (RIP) for the first time.

The reason why collecting product feedback is valuable is that, sometimes, those people will point out to some serious user experience problems your team hasn’t noticed during the product testing process. This gives you an amazing opportunity to solve these problems on time, before the product reaches a wider audience.

In addition to social listening, this will help you take your product development to a whole new level.

Build Buyer Personas

Building personas is an immensely important aspect of your inbound marketing strategy. Now, instead of starting building your customer personas from scratch, you can use social networks to make this process simpler. Here are a few simple ideas you may want to implement:

  • Create a business page on Facebook and use its Insights page. This tool helps you conduct a thorough analysis of your target audience. It offers you a plethora of information about those followers who visit your Facebook page or click on your ads, including their age, gender, location, and language. You can also see what customers are engaged with your content most. For example, you can track their likes, clicks, comments, and shares.
  • Another sweet way to use social networks for building customer personas is Twitter Analytics for business. For example, if you hit the Followers button, you will be given a comprehensive analysis of your followers. Just like Facebook, Twitter provides you with the insights into their gender, age, language, and location.
  • LinkedIn groups are extremely valuable when it comes to doing your content marketing research or networking. However, you can also use them to build your buyer personas. By monitoring groups relevant to your niche regularly, you can figure out what types of content social media marketers share most commonly. This way, you will know what resonates with your target audience and tailor your content strategy according to the results you get.

Over to You

When it comes to collecting customer feedback, social networks are the holy grail for businesses of all shapes and sizes. They help you learn more about your customers, discover how they feel about you and, see how effective different aspects of their business are.

By doing this form of research, you will be able to improve your products and customer services, meet their needs effectively and, above all, set realistic goals.

How do you collect customer feedback?

Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.

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4 Tips To Maintain A Strong Brand Image On Social Media

Published on March 16, 2018 by in Guest Post

Social media channels provide you with the possibility of the most effective marketing strategies, but the variety of the platforms and different requirements and possibilities can get your brand scattered all over the web. The competition is vast and you need to be present everywhere – Facebook, Instagram, Twitter, Linkedin, etc. – which can result in the decrease of consistency of your brand. Every experienced social media management expert knows that the thing that makes your brand professionals and memorable is its strong identity. In order to achieve that your brand needs to be recognizable on all your social media accounts and achieving this consistency can be pretty challenging. Before the internet, all you had to do is to come up with a precise message and single constant, but today online resources can take your brand apart.  Everybody needs to adapt to these modern marketing techniques, and we’ve made a few tips how to go through that process and keep your brand in one piece.

1.Know your message

Every marketing is a kind of storytelling, so what determines your brand’s identity the most is the message it carries. You need to precisely determine your target audience and then think of the way how to express why they need your products and services. The most important thing is not the expression itself, but your own unique tone of its delivery. Once you find it the expressions can slightly change from platform to platform (or from post to post) but the tone you’ve chosen will be recognizable as your unique voice. In order to find the right tone for your brand, all you have to do is ask yourself some simple questions – are your products/services serious or playful nature?  Are they very informative or more casual? Make a list of every characteristic that you wish to implement in the perception of your brand.

2. Be consistent in its delivery

Once you’ve created your unique voice the next step is to keep it consistent.  That way your presence on every social media platform will be immediately recognizable. There are a few elements which require this consistency and the first one is the content you produce, of course. Keep the quality high and make it relevant to the industry you’re in.  Keep it informative, but keep in mind that you should also be consistent in how often you post on social media.   Don’t go on a spree for likes and comments because too many posts can lead to the increase of quality and it can also annoy your followers which all leads to the decrease in your credibility.

3. Introduce yourself

Never think that consistency is the same as automatization and repetition. One of the most important things when it comes to building brand identity is to show the human face behind it. People get attached to certain brands because of their need to belong somewhere.  You need to make them feel like they’re part of the family. That’s why it’s important to always keep in mind that your posts are for people and that they need to like them – imagine what you’d like to read as a customer.   Always find time to respond to the comments of your followers and questions of your customers – a brand without feedback is a dead one.  And keep away from those stock images – we live in modern times when making a decent photo has become child’s play. Post the photos of your office, employees, you can even make a warm and funny video from time to time.

4. Don’t recycle or ‛reinvent the truth’

Making your brand identity is all about being unique, so originality is a must-have characteristic.  That’s why you need to be creative in all your posts and you can’t allow yourself to duplicate content, even if you post it on different social media platforms. You can get away with updating the same content for a while, but you need to produce fresh and creative content. Just keep in mind that creativity doesn’t allow you to post untrue things – you should always be honest because the trust of your customers is the foundation of their loyalty.

As you can see, most of these tips are about consistency – you need to keep in mind that your brand image is already established in the business world.  When it goes online all you need to do is to keep the message clear, know how to deliver it, and be honest about it. In other words, you need to remain human.

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Website Marketing Tips for Businesses in 2018

Like many small business owners, one of your highest priorities in 2018 will be to get more traffic to your company website. You already have a blog started on your site and are updating it at least a couple times per week with fresh, high-quality content. And you’re sharing your blog posts in an effort to attract more readers and backlinks to your content. But what else can you do? What digital marketing trends look promising in 2018? Here are three of them.

Go Heavy on Video Marketing

Video marketing continues to grow by leaps and bounds. If you were only to focus on growing one aspect of your marketing strategy, this should be it. People want to watch videos. YouTube isn’t just for teenage pranks and silly cat videos anymore. Serious businesses like roofing companies, pizza franchises and car dealerships are all marketing their brands heavily with video content, and their customer base is loving it.

Whether you handle the entire process in-house by purchasing your own cameras and editing software or decide to outsource to a local marketing agency, the good news is that it’s never been easier or more affordable for small businesses to jump into video marketing. And the returns are well worth the investment. You could create helpful tutorials for small projects or show an inside glimpse of how your team performs their work. The possibilities are limitless.

Tweak Keywords for Voice Search

Voice dictation technology has evolved to the point that many people are now speaking their search terms into Google rather than typing them. Why is this significant? Most people speak a little bit differently than they write, so this is opening up keyword variations that are very differently from the types of keywords you’ve seen in the past. So you want to get a jump on those new keywords in order to outrank your competition.

Start Podcasting

You’ve heard for years that podcasting is a great way to get your content and brand out there in front of a whole new audience. Yet here we are in 2018, and you still haven’t taken the plunge. Well, it’s time to finally start that podcast. But if you are short on time and resources, you can still take advantage of this medium without breaking the bank.

One easy way to start is by repurposing your blog posts and video content. Strip the audio from your videos or have them transcribed. Similarly, convert your blog post text to spoken content and upload each piece of audio as a podcast. Or, if you don’t want to start your own podcast, find established podcasters in your niche and offer to be a guest on their shows.

As digital technology and the marketing landscape change, you need to keep up with the latest trends if you want to see rapid improvement in your website rankings and traffic levels. Follow these three marketing tips to make big gains in 2018.

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Online Interaction: 5 Ways the Internet Can Help Your Business Succeed

If you are running a business, you need to make sure you have the proper online presence. No matter what you specialize in, it’s crucial for your potential clients and customers to be able to learn as much about you as possible. Here are five ways the internet can help your business succeed.

Direct Interaction

Social media is such an important concept as it allows for communication between businesses and customers. You need to be interacting with your customers on Facebook and Twitter. When they leave comments, you should reply to them, either to answer their questions and concerns or thank them for their positive feedback. You should also take the time to ask specific questions about what people would like to see from your business. They might bring something up that you had never considered but which could be massively beneficial.

Specific Domains

When looking to make your business stand out, you might use a specific domain name. Consider something from a place like Dominion Domains. Even if you’re not dealing specifically with boats, you can still use this an example of how your business can stand out. Consider your business and your specialty. Then, look for a domain name that will best reflect you.


Internet advertising is one of the best ways to reach a potential audience. You should be creating a dynamic ad campaign for your web audience. Look for other sites that would target the people you want to attract. Your ads should be well-designed and give all the important information in an easily-understood way.


If you don’t have any videos regarding your business, you’re doing something wrong. You should have inviting videos that explain all about your business and what you do. They can be quick, 15-second ads highlighting new products and sales. They can also be demonstrations about how new products work. You can add trust to your videos by making yourself a friendly face of your company.

Online Orders

You might have a local retail business with a website just intended to provide information to curious shoppers. However, you could be costing yourself a great deal of potential business by not allowing for out of town shipping. You should have at least some items available for online orders. Decide if you want to do international shipping or stick to domestic.

You need to give your business all the advantages necessary to succeed. By using the internet as much and as wisely as possible, you can ensure that your business has so many more chance to succeed.

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Tips for Using Instagram for Real Estate

Real estate is a market that will never die. There may be periods of highs and periods of lows that are strongly dictated by the economy, interest rates, and the housing supply, but at the end of the day, there will always be people who want to buy or sell. Since there is always a market to advertise to, there is most definitely a need for agents and real estate companies to adjust their advertising strategies from time to time.

Newspapers may still be in print, but more and more people an opting to get their news digitally. This is why advertising property listings in print aren’t quite as popular as it once was even though the price has declined. One method real estate companies are starting to use to advertise properties digitally and socially is Instagram. While many use these pages to post selfies, entrepreneurial spirits have tailored their platform to propel their listings. Here are some ways Instagram can help agents:

Using the Photo Map Feature

One of the biggest ways that Instagram can be utilized specifically by real estate agents is by using the Photo Maps features. Every real estate agent can post a picture of a listing on their profile with a description. With the Photo Maps tool, you can show off your knowledge of a specific neighborhood by using the Geotag feature of the platform.

When you take a photo in a specific neighborhood, a thumbnail will appear on Google Map showing where the photo was taken. This is a great way to highlight the listings you have sold in the past and what events you attend relevant to the industry. You can even use SnapWidget, an application, to use the photo map on your own website.

Video Clips for Virtual Tours

Another great platform tool to utilize is the video share feature. You can either share a 15-second video clip on your profile showing strictly the features of the home that buyers are going to love. Make it a virtual property showing series that will keep people coming for more and sharing. Since people’s attention spans are shorter than ever, it is a great way to attract visually driven consumers.

Make a Digital Scrapbook

Having tile after tile of property pictures can be boring and lead to disinterest. One solution to combat the pictures that get lost in the crowd of Instagram is to use Flipagram. With Flipagram, you are making a digital scrapbook of property pictures. The pages flip and there is also music in the background. Best of all, you can share the finished product on all of your web pages and social media profiles by selecting the share button on the video.

From personal web profiles where you can create a business bio to video tours and widgets, there are so many ways to utilize Instagram. With the touch of a button, you can reach thousands or even millions in the country (depending on your following). When realtors and real estate companies keep up with the trends, they can reduce the time a house sits on the market.

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4 Tips for Handling Fast Business Expansion

Many businesses that operate online struggle to gain a stable foothold on the market. On the other hand, some businesses have trouble with scaling their operations. Needless to say, your business growth can vary based on your efforts, but sometimes circumstances may lead to rapid growth that will even take you by surprise. Extremely fast business growth can, indeed, become quite a problem if you’re not adequately prepared for it.

After all, you have to organize new sales, new customers and hire employees to help delegate the work before you can enjoy the benefits of the growth. Moreover, you’ll need to take care of additional issues that follow business expansion, such as more expenses, expanding the business infrastructure and handling new tasks. Simply put, you’ll have to get ready fast to face new challenges and find ways to overcome new obstacles. Here are a few tips for handling fast business expansion.

Focus on your customers

One of the first signs of rapid expansion is an increase in the number of customers. This can lead to demand being significantly higher than the supply. However, you must meet this new demand fast. Otherwise, your expansion will be short-lived and not as beneficial as you might have thought. Online consumers have high expectations and you must meet those expectations, in order to show that you’re capable of meeting other needs as well.

Supplying the new demand will most likely cost you a lot, but you must find the resources to meet this demand. If not, your new customers will abandon you. Moreover, you need to make sure that the quality of your products or services doesn’t decline while you’re trying to serve new customers. If you try to cut costs in order to improve production, your customers will notice the lack of quality and it will not bode well for you.

Get some assistance

Undoubtedly, fast business expansion will be very difficult to handle on your own or with your existing staff for that matter. You will have to consider hiring and training new employees to help you manage the additional work. Moreover, you can merge with another company to help improve business operations or you can purchase a smaller company and acquire their assets to gain a bigger market share.

Just make sure you have a clearly defined shareholder agreement to ensure that the acquisition is done the right way. That way, you’ll be able to balance out your fast business expansion and its new demands. The main benefit is that by acquiring another company, you come into possession of its assets, such as employees, products, shares and so on. These new assets can help scale your business in accordance with the business expansion and help you reduce costs, as well as help meet the increased demand.

Redefine your business goals

Rapid business growth will bring new responsibilities and you need to consider how your company will continue to move forward. That’s why you need to determine business goals and redefine the existing ones. That way, you’ll be able to identify the best course of action for your company, in order to make the most out of fast expansion and ensure that your business remains successful.

This is especially true if you haven’t planned for your business to develop this much in the next few years. As a matter of fact, most startups and small business scale slowly and try to manage their product-market fit for a while before they start growing. Therefore, if business growth came unexpectedly, you’ll need to adapt quickly and develop business goals for future endeavor.

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Company Expansion: How to Grow Your Business through Smart Software Choices

No matter what type of business you operate, choosing the right software is constantly becoming more and more crucial to the successful functioning of your business. Software can be tricky, especially given its often-high cost. In the right applications, nearly any piece of software can more than justify its cost, but understanding what those right applications are is key to finding the best software to grow and optimize your business. For a better idea of what software can do for your business, here are a few tips about what to look for to find the best business software for your specific situation.


As a business owner, the complicated and detailed task of keeping track of your business’s finances is probably not on the top of your “favorite things to do list.” At the same time, this crucial function is at the heart of what helps your business operate effectively. That’s why selecting the right accounting software can be so beneficial as you seek to grow your business.

Good accounting software doesn’t merely track numbers so you don’t have to do it manually. Good accounting software also helps you make projections about costs, revenue, and inventory needs. By effectively utilizing this powerful information, you can be prepared to ride the next wave of growth, instead of watching it pass you by.


If you’re like most companies, your managers are already overworked keeping up with the day-to-day functions of your business. Adding a task as complex and time-consuming as talent acquisition to their already-saturated schedules will cause them to be less effective at their core proficiencies, and ultimately lead to burnout.

By choosing applicant tracking software that allows you to automate key parts of the talent acquisition process, you free up your managers to do whatever it is that you initially hired them to do. Plus, with automated workflows that increase your productivity, you can filter through much higher numbers of applicants, enabling you to arrive at a highly-qualified candidate in less time than it would have taken you to do it by hand, which would have also introduced the risk of missing the highly-qualified candidate altogether.

Human Resources

Statistics indicate that across all businesses, the average business has at least 20 employees. Of course, your business may have far more or far fewer, but unless you have fewer than five employees, dealing with all the functions relating to your human assets can be quite time-consuming. Of course, you can’t neglect these functions, as keeping your employees happy goes hand-in-hand with keeping your customers happy.

To save time and remain effective, though, it’s important to find a solid HR management software program that can handle onboarding, payroll, time off, benefits, and all the other aspects of a smoothly-operating human resources department. With increased efficiency, you can expect to improve employee morale, as they will realize they’re being more valued and taken better care of, which will, in turn, help you grow your business.


Marketing, in and of itself, is an obvious way to grow your business. What’s key is that you don’t allow marketing to take over all your time, which will actually inhibit you from growing your business because you’re unable to focus any attention elsewhere. That’s why powerful marketing software is essential to growing your business, as it does an effective job at getting the word out about what you offer, while freeing you up to focus on other aspects of the business.

Software that automates email, print, and social media marketing can help you create a cohesive message across all platforms, resulting in powerful and effective results no matter what you’re aiming to promote.

People First

As important and effective as software can be, one-on-one interactions still are the best way to grow your business. People understand people the best, and so as you are freed up from the more mundane parts of business growth by selecting the best software, you will have more time to engage in the types of interactions with customers and employees that made you want to go into business in the first place. Not only will you feel free and happy, but your customers and employees are sure to notice your improved attitude as well, propelling everyone toward more success, together.

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How to Design an Office to Impress Your Clients

You and your business space have only one opportunity to make a good first impression and stay in the pleasant memory of your clients. Of course, the best way to do so is to provide good service, have a welcoming and well-trained team and offer great prices for your services. However, your office can also make or break a deal, so make sure to pay attention to your office design and impress your clients in the best way possible.

Add color with textiles

According to The Psychology of Color, certain hues can have amazing results on your business. However, you don’t have to go and paint your entire office red to evoke excitement or black to say you mean business. Simple colorful decorative pillows or rugs can have a big impact too. They will also add to the feeling of comfort and make your clients feel relaxed.

Choose the right decoration

You can add color with textiles, but be careful with attention-seeking art pieces. The art you choose for your office should complement your color palette without drawing too much attention. Colorful wall art might look attractive, but it can also be quite distracting. However, do concentrate on finding original artwork. If you’re aiming towards a more studious design, you can install a bookshelf and fill it with classic works and useful books related to your business niche.

Introduce greenery

Plants, just like colors, have an amazing impact on people’s minds. They add life, fresh air and colors pleasing to the human eye. So, get a couple of indoor plants and impress your clients with your eco-friendly and well-decorated office. However, if you want to bring it up a notch and really leave a big impression, you can invest in green walls. They are growing in popularity quite fast and a lot of professional interior designers choose to incorporate them into office design. They will completely transform a boring indoor space, making it more inviting and fresh.

Smart and pleasant lighting

One of the main mistakes in office design is ugly fluorescent lighting. Instead, try to boost natural light in your space and spice it up with some stylish task lighting. Freestanding lamps are particularly interesting and useful, especially for lobbies.

Invest in good seating

Probably the most important part of every successful office is furniture. Sleek chairs and sturdy desks will give away the impression of professionalism. Furniture like high-quality Chicicat statement chairs will show your customers that you mean business.

Reinvent the reception area

Reception areas are slowly going out of fashion, especially for smaller companies that don’t have hordes of clients every day. However, companies that want to ditch the reception area are worried that their clients might feel confused and lost. But, you can provide your visitors with visual guides like wall signs or colored lines on the floor. These will make it easy to get around the office and you will impress your clients with your ingenuity.

Declutter for the win

Regular cleanups cost very little but leave a huge impact on your potential clients. A space that is clean and well-organized conveys a message that you’re a serious and responsible business that’s worth investing in. So, ban eating at the desk and provide the space with ample storage and garbage bins (recycling bins will additionally impress clients). Also, try to keep your cords in line with zip ties, Velcro strips and cord tubes for a completely neat and clean design.

So, don’t let your clients run in the other direction the second they see your workspace. Instead, welcome them with a beautiful, smart design and leave a long-lasting impression.

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