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Marketing Marvel: How Technology Bridges the Customer Information Gap

The internet has transformed the way that companies communicate with their customers, presenting businesses with new challenges as well as fresh opportunities for growth. Since potential customers have hundreds of pages of information at their fingertips when they are browsing the web, businesses should expect them to research, compare and communicate with each other during many of their buying decisions. Conventional tactics centered on simple name recognition are no longer enough. Modern companies must create a complete customer experience and manage their relationships with consumers in a broad variety of digital environments.

Accessible Customer Service

Even though most potential customers have reliable access to a phone, they won’t necessarily be inclined to call a customer service or support line. However, this doesn’t mean that they don’t want to talk to company representatives about their questions or concerns. Many companies take the first step towards making a connection by adding a dynamic chat functionality to their site or mobile app. This allows visitors to initiate a text conversation with a company representative whenever they need with no pressure or obligation. Essentially, marketers must be willing to connect with their audience in any way possible wherever they are.

An interactive chat feature may not be suitable for all businesses, but companies of all sizes must find ways to engage customers. Many people prefer sending an email or using an app instead of making a phone call or using on-site chat features, so it’s important to offer these options as well. Contact information should be prominently displayed across the site to ensure visitors can find it quickly and easily. Creating a positive customer experience also means building a solid customer service department with a budget and oversight appropriate for its importance.

Gathering Accurate Feedback

No company is perfect, so chances are high that at least some of your customers are not completely satisfied with their experience. While this does not necessarily indicate that the company is doing something wrong, it does mean that there’s something they could change to broaden their appeal to consumers. Every business should seek feedback from their customers so they can turn their marketing efforts into a science. For many, the challenge is getting accurate and reliable reviews.

One of the most amazing of recent marketing marvels is the ability to track and verify individuals to ensure their feedback is legitimate. Businesses can use third-party services, like OpenTell, that match receipts to customers when they submit a review of the company. This can greatly improve the quality of feedback, which is essential for actually using it to achieve meaningful results. Even if reading critical remarks is a little painful, it can be an immensely powerful tool for fueling growth and retaining customers.

Marketing Automation and Software Solutions

Customer relationship management (CRM) has become cannon for many modern marketers thanks to software solutions that offer extensive information management capabilities. CRM software tracks and sorts comprehensive databases that include details regarding individual customers, including all of their prior communications with representatives, purchases and interests. This allows both customer service and marketing personnel to do their jobs more efficiently and accurately.

Adopting a CRM tool may feel like a big step, but many of them are actually designed to be user-friendly and intuitive. The platforms can be accessed by people at different authority levels and departments throughout the company, creating a central hub for information that is constantly kept up to date. Some software tools also allow users to automate certain aspects of their marketing efforts, like email reminders or follow-ups, with room for customization when desired.

Technological development may be a disruptive force, but it is also one that spurs change and improvement. Businesses that learn how to change with the times and harness the potential of digital marketing tools have much to gain from their efforts. Connecting with customers, understanding the challenges they face and finding ways to help them address concerns is still a top priority. The key is to use technology to improve the customer experience and deliver better, faster and more satisfying service.

 
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6 Innovative Ways to Use Pinterest

Pinterest is a valuable and easy-to-use marketing channel for your business or personal interests. With over 150 million active Pinterest users and over 50 billion pins, you may think that your own image boards are getting lost in the shuffle. It’s important to check now and then on your followers. Understand who they are what they like so you can tailor your boards to engage their interests. While many other people on Pinterest are doing the same thing, there are some creative strategies you can use to make your own pins stand out.

Develop Iconic Images

Companies like NuSkin have used pictures to convey not only their products, but also the feel and Think about what images can become icons that people will associate with you. It could be your building façade, a local landmark, your own portrait, a piece of iconic art, a signature product, your logo, a mascot, or anything else that can provide appeal and instant recognition of your focus or organization. Just make sure you have the legal rights or permissions to use any images from outside sources. Start using it in your marketing and feature it prominently on your boards.

Tell a Story

Take stock of your company history or personal journey and progress, from your humble beginnings to your current state. Hopefully you’ve saved some past photos that you can use to tell your story in a sequential or before-and-after format. People will engage better with a meaningful story. Brainstorm for some original but relevant stories such as awards, successes, charitable endeavors, or friends and customers you’ve touched by providing exceptional services. If you can come up with an on-going story, audiences will keep coming back to see the latest pins.

Use Video

Don’t forget that you also post videos to Pinterest. The higher the quality, the more people will engage with them. But you don’t need to invest in major productions. Shorter, to-the-point videos will get your message across without requiring any commitment from viewers. For example, a restaurant might post videos as brief tours of the kitchen and dining room, smiling customers enjoying a meal, and so on, alongside photos of delicious foods.

Be a Resource

Use your boards and pins to convey information. The right photos and captions can explain a lot to your followers in easy-to-understand, succinct terms. You could talk about your processes, hobbies, passions, product features, industry standards, and more. Take the opportunity to educate followers on your particular mission, relevant facts, and technology. You could even develop boards and sequences of pins to produce how-to manuals for your products or services.

Behind the Scenes

Pinterest photos and videos are a good way to highlight the people behind your or your organizations. It’s easier to connect emotionally with people than with things. Post quality photos of yourself and your family or leadership team, conferences and meetings, people hard at work, and company picnics or other social events. By portraying not just your products and services but yourself and your team as real, dedicated, and positive, you’ll engage followers at an empathetic level.

Hold Contests

Public contests can be a great way to both promote your company and come up with new ideas. Make it something fun and interesting but still relevant to your brand and industry. Offer a prize that will generate interest and encourage participation. It could be something as business-centric as coming up with a new ad slogan or product idea, or just popular interests like the best chili recipe. Think about seasonal contests like photos of the best pet Halloween costumes. You can garner attention both in advertising the contest, sharing pins of the entries, and eventually the winners and runners-up.

Your marketing on Pinterest is really only limited by your imagination. While you’ll want to keep things professional, don’t be afraid to have some creative fun or even get wacky on occasion if your followers are OK with it.

 
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5 Small Businesses that Can Easily Be Run from a Storage Unit

Small businesses are not any easier because of their size and are known to require hard work and focused dedication as well, but they do have some advantages. One of the perks is that some small businesses don’t need any special location – they can be done from your home or a storage unit. Yes, you read it right – the storage unit where people usually keep their belongings is an ideal place to run a small business. It’s cheap, provides enough privacy and ideal for the small company of one or two employees. If you’re wondering what kind of business can fit in a storage unit, take a look at the following list. Who knows, maybe it will give you some fresh ideas.

1.   Crafts

Nowadays people more and more people turn their hobbies into businesses, and most of them don’t require much space or any special conditions except enough space to work. That’s why some of the crafts are perfect for offices in storage units. This makeshift workspace will give you enough room to store your materials and equipment, organize orders and shipments and, of course, create. The best part about this is that you can take the storage unit with you when you apply as a vendor on the festivals and other events which are the great opportunity for uniquely crafted items.

2.   Writer

You can write from anywhere since technology today is so advanced that those proficient and persistent enough can even type on their smartphones. However, writing is a specific job because it not only requires creativity but also staying focused and the certain environment. Some can work with their TVs on, some don’t mind the noise in the coffee shops, but those seeking the peace and quiet will feel as though they pulled the short straw. With storage unit, you can create the perfect environment. Picture this: massive, wooden desk and the lavish office chair comfortable enough to never want to get up, the battery LED lamp and your laptop, yoga mat to stretch the muscles and as a bonus, a huge armchair or a smaller couch to contemplate your ideas.

3.   E-shop

E-shop is maybe the ideal business to be run from the storage unit. You’ll have enough space to spread your products, pack them and sort the orders. This will help you avoid piles and piles of goods cluttering your house and creating the mess, and not to mention that some of those may be delicate enough and get damaged by the curious kids or pets. Once you prepare the orders for shipment, all you need is to contact the courier service and send them to your customers. As an additional helpful aid, you can sort the goods by type or alphabetically, and even install a whiteboard to keep the track of demand and supply in an old-fashioned way.

4.   Audio/video production

Turning the storage unit into a studio for audio/video production is something that can really help you while you’re starting off with this business. Depending on the unit size, you can place all sorts of equipment and props there. You can designate one part of the storage unit for the production, and other for post-production like editing and mixing. The best use of this space would be gained with soundproofing so that you can obtain the highest audio quality possible. And even that doesn’t have to cost much if you use some of the tutorials online on how to sound-proof on the budget.

5.   Fixing and repairs

You can do repairs almost anywhere, but you’ll look more professional if you have a dedicated space where you can do them without cluttering a garage or yard. Fixing things is also not so simple, especially when some delicate items are in question like ceramics or watches. It takes concentration and zero distractions to take care of the smallest detail. Storage units will give you that, and you can even use them near your home as an adjoining workstation. If you have a more demanding work like Sphere Constructions does, for instance, the storage units will be perfect to store equipment and machinery to take them anywhere where a job requires it.

Lastly

Although storage units seem ideal, don’t rush into things before making sure that you can have safe and healthy conditions to work in. This means that installing ventilation source would be a great idea, especially if you work with toxic materials and dangerous chemicals. Also, always check the regulations about work safety and abide by them with no exceptions. The idea is to move forward with your business and grow bigger, and with health problems due to the inhumane working conditions, you will only do yourself a great disservice.

 
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5 Advertising Options for Maximum Marketing Outreach

There’s hardly a site on the web that you can visit without being immersed in advertising. In today’s digital business environment, you have to think in terms of “going viral” to increase your brand’s outreach and build an audience. The greater your audience and recognition, the more people your advertising will reach and engage with. Here are some options to focus on for effectively expanding your reach.

Social Media Advertising

Many companies are setting up social media profiles on major sites like Facebook and Instagram to engage consumers. Remember that you have to present your brand in the best possible light and make your social presence a good experience for users. Interact with them by asking questions and collecting feedback. Be sure every post is providing helpful and memorable content related to your brand. You also have the option of paid ads that will stream to entire social groups, or variations to multiple groups. Learn what you can about advertising on each social platform.

Content Marketing

This is a concept that combines providing great material to your audiences that also incorporates search engine marketing. While you’re promoting your site for users, you’re also developing your SEO to rank higher with the search engines. Organic content is anything on your pages that improves search engine rank, such as keywords, links, and site design. Use this in tandem with paid ads (the links you see to the right on search engine result pages) to maximize your visibility with those searching on your keywords.

Email Campaigns

Requesting opt-in email addresses from your audience gives you a mailing list that you can use to build relationships. As a form of advertising, it’s similar to direct mail but is much faster and cheaper, and provides more options. Use email software to create messages for preferred customers, such as newsletters or special offers. Invite them to forward the email to friends. Make your email advertisements friendly. It’s also beneficial to cut back on the text and use headlines so that the recipient can review and understand them as quickly as possible. You can use software to personalize them for each customer for better engagement.

Display Ads

The many types of graphical ads, whether they’re banners or button links, are still effective. Add captivating images and sound or animations that demand the prospect’s attention. Pop-ups, floating ads, rotating images, and expanding ads are proven ways to get the attention of visitors. Just don’t over-use them to the point where your pages are cluttered or confusing. Ads that are difficult to read, understand, or dismiss will also irritate users. Used effectively, however, display ads can help to create positive reactions and motivate the user to take action. Include social media buttons to allow one-click sharing of your entertaining ads to all the major social networks.

Multiple Channels

Take advantage of different advertising platforms to reach out to new audiences. For instance, you could start making how-to videos for assisting customers with your products and posting them not only on social media and website pages, but on video-sharing sites like YouTube where they’re available to millions of new users. Some companies such as Nu Skin have found success making their own shopping apps for mobile users and offering them for download on iTunes, so this could be an option you consider. Be sure the app is appropriately branded for your company. These additional market place strategies are a great means for extending your reach to new audiences by serving different needs.

Improving brand recognition is essential to sales. Be consistent with your company mission and character as well as visual elements like logos. You can extend your reach by providing quality content across all your marketing channels. Make sure that you’re inviting visitors to share the content with their friends as part of your call-to-action.

 
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Tips on Surviving the First Year as an Entrepreneur

One of the most notorious statistics in the business world claims that 95% of all small businesses fail within the first five years. Still, for most entrepreneurs, this can happen even sooner. You may plan, plan and plan away but as legendary Prussian general Helmuth von Moltke the Elder once said: “No battle plan survives contact with the enemy”. Once your business is up and running, the situation will change with each passing day, so here are a few tips on how to adapt and survive your first year as an entrepreneur.

1. Short-term goals are important

Your company’s long-term goals may be clear from the start but where do you see your company in a month, a week or even tomorrow? In order to reach your vision, you need to monitor it every step of the way. Sometimes, this short-term goal will be measured in the increase of your website’s traffic. On another occasion, your conversion rates will be used as an indicator. Most commonly, however, the increase in your revenue will be your measure of short-term success. Keep in mind, though, that these goals need to be constantly updated in order to stay both valid and relevant.

2. Turn to traditional marketing

While social media marketing, influencer marketing and SEO are incredibly important, you cannot allow yourself to neglect traditional marketing methods either. Telemarketing is still an incredibly efficient technique of B2C outreach, which creates a much more professional aura around you. Moreover, in order to leave a positive first impression on your future customers, you might even want to think about the idea of using promotional materials. Companies operating from NSW, Australia might want to look for digital printing in Sydney in order to review what their options are in this regard.

3. Exploit impulse buying

Even with the best of efforts, it is highly unlikely that, as a new business, you will have the best offer on the market. This is why you need to target the emotions of your clients rather than try to appeal to their rational thinking. One of the most common mistakes new entrepreneurs make is directing their attention to their company, service or product instead of focusing on the customer. In other words, in your marketing campaign or product placement, try to show your customers what the service/product you are offering can do for them, instead of just listing its ‘impressive’ properties.

4. Avoid overinvesting

Dipping into your profits too soon may be a serious misstep but overinvesting can be equally as bad. You see, sometimes a massive workload increase may be nothing more than a fluke. This means that expanding your business might not bring you the expected ROI. The only way to avoid this particular scenario is to always be suspicious of your success in order not to allow it to bait you to overinvest. Unfortunately, this is easier said than done, seeing as how a winning streak may make an inexperienced entrepreneur feel invincible.

5. Take some time to rest

At the end of the day, if the financial troubles don’t kill your business in its infancy, the exhaustion is as likely to do this. Micro-managing everything is a daunting task – not only will it take up all of your time and energy, but it will make you less efficient in those tasks that require your involvement the most. Apart from this, your social life is bound to suffer as well. Take some time to rest either by hiring a virtual assistant or by giving more autonomy to your subordinates. At one point, this will have to be done, so why not deal with it right away?

Conclusion

Finally, you need to keep in mind that running a company isn’t a race but a marathon where every step counts. Avoiding at least these five mistakes will drastically increase your chances of being within those 5% of company-survivors, instead of sharing the fate of the greatest majority of your industry. Gradually expand, slowly increase the difficulty of your goals and remember that burning out early in order to secure an initial success isn’t a particularly great deal, since you will have to be in charge of the company for decades to come.

 
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Running A Startup As A Digital Nomad – What To Pay Attention To

Ah, being on the move, nothing quite like it. Nothing to bind us to a particular location, just the open road and a stable internet connection and we’re good to go. Although this lifestyle has a lot to offer, getting everything set up correctly can be a hassle and, like in all things, setting up a business model with this lifestyle in mind can be tricky. There are simply a lot of factors to take in and we need to be aware of all of them before taking the proverbial leap of faith.

Get a partner in crime

First and foremost, do not, I repeat, do not do it alone. This sort of lifestyle comes with its own brand of uncertainties and hurdles one needs to get over. This is why people need to find a business partner they can trust and who can help keep the fort down when the going gets tough. It’s imperative to find someone we can lean on and who, in many ways, resembles a marriage partner than anything else. It needs to be someone we can trust to make the right decisions and who won’t hold our nomadic lifestyle against us. Think of this person as your very own safety net, you’ll always have someone to turn to.

Start at home

However tempting it might be to pack our things and just start cruising state after state, we need to pull the brakes pronto. Setting up a business is by no means trivial, and treating this task as such is a one-way trip to disaster. Getting a business off the ground is hard, ask anyone who’s tried. There is absolutely no reason why we should make things even more difficult on us by having to juggle moving around all the time while trying to get things going. Travelling around will drain our budget and, at the start at least, that’s a cost we shouldn’t even consider taking.

Tread carefully

Once the business has gotten a foothold, we need to make sure we’re not barking up the wrong tree…or even the right tree at the wrong time. Dog metaphors aside, chasing after investors needs to be put on the backburner for a bit. This is simply due to the fact that any fundraising requires a valid proof of concept before heading out. Build a prototype, gauge the market, look at the numbers and see if your product or service does indeed merit funding. If it doesn’t, rethink your ideas and build another prototype. When it does, well, no need to hold back – get it funded and out on the shelves as soon as you can.

Plan ahead

As mentioned above, the company budget may be a bit thin when it starts out, and that’s perfectly fine. The trick is make the most out of our funds and bide our time as nickel turns to dime and dime turns into dollar. This can be a strenuous process and contains many a pitfall but advisory services and professional insolvency solutions that have you covered. Businesses dealing primarily in cases like these have years of experience to help fledgling startups get a solid footing and figure out where they need to pump money in to start moving up in the world.

Aim for good hotspots

Now that you have everything set up, it’s time to embrace the lifestyle and get started travelling. When figuring out where we want to go, our first destinations should be the ones we want to go. This will get us infected with the nomad lifestyle and will help us be more enthusiastic about places we should go. There are certain hotspots around the globe like Prague, Berlin, Portland or Bangkok which have become nomad hubs and have a lot more to offer than other cities. If nothing else, they are worth checking out for the sights and potential business opportunities one might find among people in the same line of work.

The gist

Setting up a good company takes a lot of effort, fitting in a nomadic lifestyle on top of it is a whole other ballgame. There is a lot of preparation that goes into making things work just like we want them to and we most-likely won’t see most problems coming until they hit us. This is why all of the points above need to be considered. With all of these in check, we will have a backup and a solution when faced with a problem, come what may.

 
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Rooftop Advertising: How to Get into This Unique Form of Marketing

Rooftop advertising is and effective form of outdoor marketing. The roof of your building provides a secure and highly visible medium for large-scale ads. That empty space could be used to present flat text, billboards, 3-D shapes, or any form of advertisement at a scale that will draw attention to your business from a distance.

Use of Rooftop Advertising

This is especially common around airports where the passengers aboard every plane that takes off or lands can see your message. You can also get your rooftop advertisement on Google Earth for anyone looking at satellite views of your area. Textual ads such as business names, slogans, and 2-D graphics are perfect for this. You can also get large inflatable versions of mascots, products, or anything else suitable to your brand. Many striking and original advertising ideas become local or even national landmarks.

Advantages

People tend to notice rooftop advertising immediately just because of its size. With novel designs, bright colors, and especially the wind-blown movement of inflatables, you have something that people won’t be able to ignore. It gives your business an edge through cost-efficient marketing that works every day. Rooftop advertising also boosts your brand recognition. Consumers will instantly recognize the giant images that they’ve seen in their travels or daily commute. There’s a wide variety of creative rooftop advertising ideas.

From a Distance

Depending on how tall your building is, your rooftop advertising could dominate the skyline. If your building is 50 feet high and flanked by buildings 60 feet high, you could advertising 30 feet high and still command attention. Additions like spot lighting and colored or blinking lights could further increase the visual appeal of your advertising at a long distance, especially after dark. As soon as people get close, the unique, massive shapes and bright colors come into focus to provide a sense of wonder.

Getting Started

First take the time to decide exactly what’s right for your business, budget and local building codes. Tall billboards can be expensive, but give you the potential to change messages once in a while. Custom inflatables can be expensive upfront, but are highly memorable and last for years. Text for overhead views is affordable but may not be noticed by local traffic. Be true to your brand; a funny mascot is ideal for a toy store but bad for a law firm. You should also consult with a roofing company like Stevens Roofing Cooperation—installing mounting hardware with cables and the pressure of wind gusts could have a negative impact on your roof’s durability and create openings for rain water.

When it comes to advertising, bigger is better. Your own rooftop gives you a platform to stand out in any way you can imagine.

 
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The Importance of Creating High-Quality Content

What kind of impact can content make, in terms of SEO? You’ve probably seen the phrase “content is king” everywhere around the Internet, but why do people toss it around so much? It’s because quality content is a crucial aspect of every SEO strategy. When it comes to content, quality is always a safer bet than quantity in terms of both common sense and metrics.

Google has made changes over the years, rolling out dozens of algorithm updates (from Penguin to Panda), each time slightly changing how they rank websites. The one thing that hasn’t changed is Google’s focus on quality content, meaning that it’s a huge ranking factor. Let’s take a look at why creating high-quality content is so important for your SEO strategy.

1. Online reputation and credibility

When you start writing and blogging for your business, mistakes are inevitable. This results in your posts being packed with outdated content in a matter of weeks, which harms your reputation, as well as the reputation of the writer responsible for it. It doesn’t mean that it will happen in the first few months, but once someone checks your past content practices and finds out that you didn’t conduct any serious research for your content, the outcome will surely be negative. Content consumers are becoming much more savvy, educated and discerning than they’ve been.

2. Building trust

Well-written content leads to more trust from readers. If your content is free of typos and reads well, it will look more legit and professional, making your blog seem more trustworthy. And if you gain your readers’ trust, you’ll attract more readers and ensure their return to read your next blog post or buy your products.

3. Understanding your message better

The aim of poorly-written posts is lost, whether their aim is to persuade, inform, or entertain people. Every blog post must convey some kind of a message, and people simply won’t understand it if the text is not written well. A message can be plain or complex, but it still remains the post’s purpose. When you finish writing a piece, read through it a few times to make sure that it’s free of typos and misspellings, nicely structured and well thought out, and the chances that your readers will understand its message will be much higher.

4. More attention on social media

People like to share well-written blog posts on their social media profiles. In order to have it shared around, you must first convince people to read the post itself, and have them think that it’s awesome enough for them to share it on their own Twitter or Facebook. Low-quality content won’t get shared, because the readers will stop reading it halfway through. When you receive validation from your audience and they share your links on their social media profiles, Google perceives these actions as social validation, and uses it to rank your links.

5. Lower bounce rate

The chances that your readers will actually stay on your website to read your post will be higher if your piece is nicely structured and well-written. This increases their “dwell time”, which is the amount of time someone spends on your website consuming information. As a result, your bounce rates will be lowered and eventually improve your site’s search engine ranking.

6. Good content means good marketing

According to a Hong Kong SEO company, we’re in an age of oversaturation, where it has become absurdly difficult to get a piece of content in front of enough people to make a difference. There’s a ridiculous amount of content being published daily, and even if you somehow manage to narrow your search to just half of the decently written content, you’re still left with thousands of content pieces to go through each month. This task is impossible.

Thus, we can’t ignore the increasing importance of content curators. These individuals (both machines and real live people) will become an integral part of your web reading experience. They’ll become necessary due to the sheer number of published content pieces, and high-quality content will surely attract their attention, telling their readers what to check out.

Writing great, high-quality content won’t immediately improve your website’s ranking, but in the long run, it will definitely impact your SEO in a positive manner. Well-structured posts that deliver a clear message have higher chances to receive social media attention, as well as lower bounce rates. They also result in higher conversions, which means that the chances of your readers returning to your website are rising.

 

 
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Cut Costs & Stop Breaking Your Phone with These 4 Preventative Measures

A cracked screen or other types of damage on a cell phone is unfortunately common. Some people will simply make due with a small crack in their screen, but this could be rather annoying and bothersome over time. Others may pay a substantial amount of money to replace a cracked or shattered screen. When you repeatedly drop your phone and crack your smartphone’s screen, the cost can add up significantly. To reduce the chance of this happening again in the future, follow these tips.

Choose a Protective Case

A smartphone case is more than just a way to individualize your technological device. Its primary function is to protect your phone from damage. Unfortunately, many smartphone cases on the market today are simply thin pieces of decorative plastic that have minimal protective capabilities. If your goal is to protect your smartphone from damage, choose a case that can absorb shock and otherwise protect your phone better.

Invest in a Screen Protector

Screen protectors are thin sheets of clear, protective coating that are designed to be applied directly to your smartphone screen. Many people view them as primarily protecting a phone from scratches, but they can also minimize the risk of breakage and cracking if you drop the smartphone. If your phone does not currently have a screen protector, now is a great time to invest in one.

Store Your Phone in a Secure Pace

Accidentally dropping the device is a common cause of broken smartphones. For example, a phone may fall out of your pocket or the side of your purse while you walk or move around. It may even slip out of your hand if you are carrying multiple things. When your phone is not actively being used, it should be stored in a very secure, safe place. For example, it should only be placed in deep pockets rather than shallow pockets that only partially secure it.

Know When to Put the Phone Down

Another important step that you can take if you want to prevent smartphone damage is to simply know when to put the phone down. For example, if you plan to ride in a golf cart, go on a roller coaster or enjoy other activities that may make it difficult to hang onto the smartphone at all times, simply stash it away in a bag or in another secure location.

While damaged smartphone screens are common, many of these incidents could be prevented. Simply recognize all of the possible types of damage that are possible with your smartphone. Then, use these helpful tips to minimize the chance of these events happening with your own smartphone.

 
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5 Great Marketing Technologies for Maximum Impact

Marketing builds customer relationships and brand awareness. Without effective marketing tools you’re more likely to lose customers than to gain them. Inefficient marketing means lower revenue and limited growth. For your company to continue expanding in a digital age, you should consider some of the following marketing tools.

Social Media Marketing

Social platforms can grow awareness of your brand and products. However, this can be a big demand on your time. Facebook alone now has over 2 billion users. The answer is SMM software that employs analytics and search tools to track and measure the success of every post across multiple platforms and even automate posting of new content. These apps can also teach SMO (social media optimization) of your websites to develop the best social media strategies for leveraging this huge audience.

Content Management Systems

WordPress, for example, is a free CMS meant for bloggers, but there are other CMS platforms providing tools for needs such as educational or ecommerce sites. Most CMS solutions include HTML editors, easy software add-ons, document creation, image management, customer feedback, and SEO tools that allow you to easily add keywords, descriptions, and metatags to each page or post. A good CMS is essential to conserving time and effort on your content marketing.

Marketing Attribution Software

For marketers, attribution is identifying user actions, or “touch points,” performed in reaching a specific result, such as making a purchase or downloading a coupon. Each of these attributions, or events, is assigned a value based on its influence of customer decisions. Attribution software helps to track these values for more complete understanding of how the customer journey unfolds. You can easily determine what events are most impactful on the customer experience to increase your conversion rates.

Email Marketing Tools

Email is the faster, easier, and cheaper digital version of direct mail marketing. Software for email marketing isn’t new, but modern versions are more user-friendly and provide more features. Email software helps you to create multi-level correspondence such as newsletters or special offers and integrate it with customer lists from multiple sources for personalized messaging. It can also help you build and manage your email subscription list.

ERP

Enterprise resource planning software allows you to integrate a variety of tasks like inventory management, supply chains, scheduling, and much more into one centralized solution. ERP is perfect for providing wholesale distributors software, allowing you to establish and track metrics that drive sales and marketing activity. With your ERP data, you can make forecasts and plans to spot trends and align operations with sales initiatives and marketing campaigns. By integrating fact-based ERP, you ensure better customer satisfaction.

Not every software tool will be right for your business. But by visiting a company like Maximum Computer Systems and adapting your processes to key software tools such as those above, your marketing strategies will be more productive.

 
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