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5 Tricks for Making and Keeping Loyal Customers

A great product or idea doesn’t, by itself, reap customers. Your potential buyers use social media, value relationships and desire that you cater to their wants and needs. In short, you create and retain customers through building relationships with them. These tips below can help you in that endeavor.

Employ Content Marketing

An office supply store manager blogs about study tips for students. From your auto shop comes a video post six tips car care in various seasons. To raise awareness about hunger, your social media page live streams food collection drives and distributions and includes a post of statistics on food scarcity in the community.

These are examples of content marketing. In this approach, you focus less on your brand, promotion and products and more on information and stories. Content marketing adapts very well to social media and other digital platforms, where your potential customers are less likely to feel they are interrupted from their experience. Given the volume of online or social media users, consider content marketing with video and photographs. Users may share impactful messages and content to their “friends,” thus actually spreading your business’ name.

Engage Potential (and Existing) Customers in Product Ideas

Building a customer relationship may include feedback before the sale.

Traditionally, companies rely on product samples to introduce and gauge interest in a product they have already created. Instead, consider asking customers what kind of products they want before you produce them. For example, if you’re cookie or doughnut shop, ask your customers to submit new flavor ideas or recipes and award the “winner” money, name the new flavor or selection for them, or a combination of rewards.

This and other engagement approaches afford customers a sense of contribution to, stake in and influence over your company. You’re planting the seed of an atmosphere of service and loyalty to the customer.

Get Feedback Promptly

Shortly after the sale or service encounters, ask your customers about it. As for products, how long has the customer used it? What kinds of uses? Does the customer say if it meets or exceeds expectations? Does the customer have difficulty using it? If there are problems, make yourself available to answer them or solve the problems quickly, lest the customer finds your product not worth the trouble and requests the refund.

Surveys or feedback of service encounters should collect responses about whether the service person arrived on time, explained the problem in understandable terms, fixed the problem, was courteous to the customer and any problems during the call or encounter.

Practice Customer Relations Management

Customer relations management (CRM) software offers your business email and marketing automation. These applications offer content such as knowledge bases for customers to troubleshoot and solve problems and reminders for periodic, personalized customer contact.

With CRM software, you can collect and store information about your customers. When the customer’s birthday or anniversary approaches, you can send an email or other message expressing “Happy Birthday” or “Happy Anniversary” wishes along with a discount or free gift with a purchase or visit.

Remember the Basics of Customer Service

Not all of customer retention relies on surveys, software or social media. Your customers demand prompt and courteous service. Return phone calls, emails or texts promptly or otherwise as soon as possible. Kindly explain to the customer any reasons for delays.

Effective customer service also turns on your business’ credibility. At a minimum, do what you tell the customer. In that light, avoid over-promising. For example, don’t tell the customer you’ll have the car repair finished at 3 p.m. unless that is realistic. In fact, under promise by telling the customer the car will be ready at 4 p.m., then strive to finish by 3 p.m.

To grow your customer base requires that you connect with them, both before and after the sale. Your buyers want, in addition to quality products, your understanding of their values, needs and themselves. How you speak to them through your marketing and interaction determines the strength of your bonds with the customers.

 
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5 Ways to Brand Your Small Business with Traditional Marketing

In 2017 one simply cannot deny the importance of digital marketing. Aside from giving you an astounding amount of data to analyze, a much greater outreach and far superior conversion rates, digital marketing also has the power to give you an incredible outreach. Unfortunately, it also has one significant downside.

Namely, seeing how all the interaction between you and your clients takes place in the digital world, it is much harder to establish trust between two parties due to depersonalized outreach methods of digital marketing. This is particularly troublesome when it comes to B2B outreach. With this in mind, here are five ways in which you can help the brand of your small business with traditional marketing.

1. Face-to-face meetings

Speaking of the B2B, decisions made here are usually as rational and calculated as possible, however, the impression you make in person may play a great part in this equation. For this, you may want to learn how to organize face-to-face meetings. Before you even start, you need to set some basic parameters, like the objectives of the meeting, who the attendees are and how you are going to measure the successfulness of the meeting. Once this is settled you need to focus on the execution, which starts with making a great first impression and following up accordingly. Keep in mind, however, that in order to set yourself apart, you need to find a way to make a strong overall impression on the other party.

2. Telemarketing

One of the problems with email outreach lies in the fact that its recipient has no idea of knowing if it was sent by an actual person. Even though not every mail-bot is malicious, people simply want you to set aside some time and attend to them personally. If you want them to deem you worth their money, you must first show them that they are worthy of your time and effort. Needless to say, this is exactly what you get with telemarketing. Furthermore, arranging meetings over the phone somehow seems much more professional than doing so through an IM software.

3. Promotional products

The key to every good marketing interaction lies in the idea that both parties get some value from it. For instance, when you write a great blog post, you gain an audience, while this audience gets some valuable information on the topic of their interest. In the world of traditional marketing, the easiest, and by far the most reliable way of creating value for both parties is by printing and distributing promotional products. In this way, a potential client gets something useful like a printed mug, stress ball or an umbrella with your logo on it, while you get this person one step closer to being loyal to your brand.

4. Networking

Another great idea that can help with the brand of your business lies in the notion of networking. By going to industry-related events, seminars and courses, you are likely to mingle with people from your own business niche. Even though some of them may consider you to be their direct competitor, there are also those who are willing to help a newcomer. This help can come in different forms, from redirecting additional work your way to giving you some tips on how to improve your company’s logistical infrastructure.

5. Get engaged in local affairs

Even though there is nothing that prevents you from hitting the global market right away, most startups usually start as local businesses. Here, you can go with anything from sponsoring local events to creating special promotions in your store. Be that as it may, in order to make a strong impression on the people in your nearest vicinity, you need to show them that you are deeply invested in issues and problems of the local community. Finally, keep in mind that by supporting other local businesses, you might just encourage them to return the favor. This connection stands to benefit both local market and your business.

Conclusion

Unfortunately, any list is too short to name all traditional marketing methods that are still viable in 2017. For instance, writing thank-you notes with your own hand can do wonders for your post-sale follow-up, while sending direct mail, may evoke the sense of nostalgia to work in the favor of your brand. Needless to say, when it comes to marketing, there are no one-size-fits-all solutions and in order to uncover what works best for your business, you need to do a fair amount of research.

 
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Getting Started in IT? 3 Ways to Break Into a Competitive Career

Many students graduate with IT degrees and the expectations that they’ll have interesting careers and plenty of opportunities to advance. In reality, IT roles can be just as dull and unrewarding as any other job. But like any vocation, there’s also opportunity if you go after it. Here are some strategies you can use to advance your IT career.

1. Learn to Communicate

One of the problems in many companies is that IT is operating from a different perspective. Others may rely on your technical skills, but assume that you’re clueless in understanding how business is done. You should make the effort to understand your employer’s business. Talk to general staff about their challenges and experiences, and develop an understanding of workflows and value.

You can also remove barriers by communicating well. Think about a sales course to develop soft skills that create meaningful dialog. This helps you sell yourself and your own ideas. Both staff and management will see you in a whole new light.

2. Increase Your Importance

You want to establish a reputation as the person who’s willing to do more. If you can turn failed or struggling initiatives into successes, management will come to rely on your talents. When you’re assigned a task, find ways to add a little more, such as extra functions or shortcuts in software. Remember that your end users are your customers, and if you consistently exceed their expectations, they’ll sing your praises.

You should also do your part to help others in the company, whether it’s training, providing insights, or staying late to lend a hand. By helping others, you turn fellow employees into winners, and that’s something they’ll appreciate. Those who collaborate freely become vital to many business units.

3. Become More Qualified

Acquiring new skills will increase your value to the company and your career. Find a mentor if you can, but never stop learning. Become familiar with a range of skills and step up when those skills are required.

Consider earning certifications from Microsoft, Oracle, Cisco, and other big tech companies as proof of your expertise with their products. Join organizations for IT professionals. Keep your LinkedIn profile up to date. If you’re just starting out, try to find an entry-level position with a company, such as Solarus, that will look favorable on your resume.

If this sounds like a lot of hard work, it is. It’s supposed to be that way. Yet, the sooner you get to the top, the better.

 
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In the System: 5 Affordable Ways to Manage Company Data

In any business, you’ll have a lot of data accumulating. Much of it will be important, some sensitive, and some of it useless or redundant. It may also be scattered among multiple data sources, from the cloud to desktop databases. Keeping data organized and secure is a challenge, but the main goal is getting your money’s worth from you data applications. To provide a return on investment, your information should not only provide a record of your activities, but a source of insights for making improvements and increasing productivity or efficiency. For HR managers, this extends to every part of the company. Here are some cost-effective ways to manage your data.

1. Establish Access Rules

With sensitive data such as social security numbers or salaries, access should be restricted so that only those with a need to know can read it. Otherwise you increase the risks of it being exposed and leading to problems. But with non-sensitive data, providing simplified access for your entire team is a better choice. Shared data can provide better value to the company because everyone can be working with the same information. This leads to greater consistency in reporting and analysis, verifiable results, and more opportunities to discuss, understand, and apply the information you’re accumulating every day.

2. Scrub Your Data

Poor data quality leads to gaps, redundancies, and incorrect statistical results, which will negatively affect business decisions. You could have information that’s the wrong data type, in the wrong format, linked to the wrong people, departments, or locations, or incorrectly dated. It can be hard to detect these mistakes in large or even moderate files being loaded from disparate sources. It’s important to have validation techniques in place that check every record before it’s loaded. By establishing data integrity, you provide greater accuracy to your results, and more value to the company.

3. Share Metadata

Metadata is information within a system or application that describes the actual data. This is important to data cleansing as mentioned above, but also to sharing data between different systems and domains. The data’s purpose can depend on what it’s used for, from simple statistics for weekly reporting to complex data models for predictive analysis. It’s also important to the software platform where the data is used. You want systems that are able to correctly share and interpret these data definitions for greater accuracy, flexibility, and transparency across the enterprise.

4. Data Technologies

In most companies the data is loaded into a central, structured framework such as a data warehouse where it can be accessed from these different applications. With HR, this often means specialized solutions, namely human resource information systems, or HRIS systems. These are engineered to provide streamlined servers to your team for managing regular tasks such as payroll, benefits, employee reviews, and more. They typically also include reporting and search features. Use-specific tools such as this also maximize the value of your data systems.

5. Support Analysis

While statistical reporting and analysis is important, many companies will want to utilize more sophisticated methods for purposes such as identifying various kinds of patterns, or data modeling to explore certain scenarios. You company’s data management tools should be capable of providing optimal use for your data scientists to solve problems and anticipate markets. In HR, you may want to test and improve your processes for recruiting, hiring, or training. The capacity for in-depth data analysis can be a major factor in business growth.

Your technical tools should go well beyond efficient storage and prompt data discovery. They should provide a clear benefit to both your present operational needs and future business value. The quality of your data technology affects your company’s ability to make the right decisions when you need them.

 
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5 Reasons to Consider Third-Party Marketing for Your Business

Many companies will hire third-party marketing firms to augment or even replace their own marketing efforts. This is often the case with startups who are still exploring their marketplace and need guidance. Specialty firms such as attorneys or financial companies may choose to focus their efforts on the business operations they know well, and budget customer acquisition to experienced marketers. Whatever the rationale behind it, choosing a good marketing service can provide your company with several advantages.

1. Reliable Performance

This is often a principal reason to retain a third-party marketer. In this situation, your company is the client, and the marketer will work hard to ensure you get a consistent and productive level of service to retain your business. They also have the hardware, training and software to reach new customers via digital platforms such as social media and emails, and a deep understanding of SEO. By doing your own marketing, you’re very much dependent on your own infrastructure, whereas a successful marketing firm will have the latest hardware and software.

2. Compliance

A successful marketing firm can open and explore new opportunities. In the financial industry, certain firms such as hedge fund companies are not legally allowed to advertise directly to the public. However, they can do so through a third-party marketer. A marketing firm is therefore not only an advantage, but a necessary part of growing the business. The right marketing firm for your company will also understand the legalities and restrictions of marketing and advertising in your industry over different formats to stay in regulatory compliance.

3. Data Analysis

Marketing companies are constantly collecting and monitoring consumer and industry data to support their decision making process. This is done over most major social networks, email software, web interactions, feedback, and review sites, to name just a few platforms. Through statistical analysis, they can detect patterns and measure the success of their tactics to refine and improve your marketing campaigns. This kind of customer and purchase analysis could also work well with a third-party fulfillment center that can bring the same expertise to your product delivery.

4. Tools and Guidance

Most reputable marketing firms will keep you informed and engaged in the process. You may have a dedicated account manager to liaison with, or online interfaces so you can track progress and ROI on specific campaigns or overall efforts. Summary progress and cost reports are also usually provided. This way you can see exactly where your money goes. Most marketers are also keenly aware of and will consult and advise on things like brand integrity, market changes, and consumer responses that help you ultimately make improvements to your company.

5. Comprehensive Management

Finding and partnering with a good marketing firm will make your company growth easier and more effective. You can even control it by limiting your spending and setting certain goals the third-party firm should adhere to. The marketer can perform in-depth services such as defining and targeting specific market segments, setting up email accounts with targeted auto responders or mail forwarding to your own network, or providing the APIs to integrate with your own CRM or ERP platforms. The better the marketing firm, the more manageable the process.

Hiring a marketing firm can actually save you money, since there is no need to support a marketing staff internally, and the salaries and benefits that requires. By outsourcing your marketing or fulfillment needs, you’re gaining a team that already has considerable knowledge, experience, and resources in place. If you take the trouble to research and verify a third-party firm’s reputation and ability, and clarify your expectations, it’s a sound strategy for your business.

 
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Ways to Improve Work Performance and Motivation

Published on August 8, 2017 by in Guest Post

Business Colleagues Together Teamwork Working Office

Every manager has to deal with a wide range of issues on a daily basis, which is quite stressful and sometimes even overwhelming. In order to reduce that stress, they need to know they can rely on their employees to do their job properly. Likewise, the employees need to be motivated to perform well, which is partly the manager’s responsibility.

As you can see, if just one link in this circle is broken, your business results will suffer. That’s why we’re going to have a look at some efficient ways of motivating and rewarding employees for all their effort and achievements.

Preliminary considerations

Before you get down to evaluating employees’ performance, you need to make sure that you have clearly defined your goals, that they are attainable and that everyone understands what is expected from them. Also, it’s crucial that you have already established some system of rewarding and recognizing success and that everyone is aware of what kind of compensation they can expect for their effort.

Budget

Just like every other aspect of your business, this one also requires a budget. Depending on how much money you can invest, there are different options available. What you need to understand, though, is that financial rewards should definitely not be the only kind of reward you’re ready to give. The money you’re ready to allocate for this purpose can be used to offer additional training, cover for the extra days off you’re going to give your hard-working employees, or some other form of reward.

Embrace technology

While there are things you should do to motivate your employees which are free of charge (more about it in the next paragraph), you also need to be aware that no person will be sufficiently productive without the right tools. That means that you should create such an environment that people make the most of any aid available, including modern technology. Every worker appreciates having some of the workload taken off their shoulders and, even more so, the fact that modern technology can minimize most risks of human error.

So, if you wish to have employees who are not constantly under stress, consider keeping up to date with modern technology, if possible. It will not only improve your efficiency and reduce the costs, but you’ll have employees who are under much less pressure, which in turn means they are less likely to make a mistake.

Things you don’t need money for

A praise costs no money and, unfortunately we tend to forget that too often. If you notice and recognise someone’s effort and results, make sure they know that. By telling them how much you appreciate everything they’ve done you are sure to increase their loyalty to the company and motivation to continue working hard.

Another kind of reward that doesn’t have to cost you any money is to include some employees who have produced brilliant results in the process of decision making. People who constantly perform above expectations are clearly ambitious and wish to climb up the career ladder. Why not give them an opportunity to put in their two cents next time you need to make a business-related decision?

Choosing the reward

As we all know, not all people appreciate the same things. Some prefer having more time off to any other form of reward, while others react best to financial incentives. Generally speaking, you should try to tailor the reward to suit the recipient, but it can be too time-consuming for a manager to choose the right reward for every employee who deserves it.

Of course, some gifts are more popular than others. According to statistics, nine out of ten people prefer gift cards in lieu of merchandise. This is because they allow people the freedom to purchase whatever they want, thus eliminating the risk of the manager spending money on something that wouldn’t be so appreciated. Getting the right reward is one of the most important things a manager can do to boost employees’ motivation and keep high levels of performance.

Include everyone

Since everyone likes to receive praise and award, you should see to it that everyone really is eligible for such a treat. Regardless of their position in the company hierarchy, people who contribute to strengthening the team and achieving the company goals need to be at the receiving end of some reward. This applies to remote workers as well. No matter where your virtual receptionist or freelancer works from, make no mistake, every single person working at your company has a role that is important for some reason and the better job everyone does, the greater the results and everyone’s satisfaction.

Conclusion

Although having an appraisal system in place is necessary, it is equally important to create conditions in which people actually can earn their rewards. Once the right environment is created, managers can shift their attention to offering a range of benefits in order to keep their employees motivated and loyal to the company.

Selecting the right reward is next crucial step in having satisfied employees, ready to continue doing a great job. Finally, if everyone knows that they could receive some kind of reward and that their work is acknowledged and appreciated, they are much more likely to do their best at work, which should be reflected both in your company’s image and business results.

 
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5 Ways You May Be Unwittingly Hindering Your Marketing Efforts

Published on July 31, 2017 by in Guest Post

As a business owner or director of marketing operations, you have probably already tried multiple marketing strategies to attract the right clientele base. Sometimes, it can be difficult to understand why your strategies are not working and figure out ways to enact positive changes. The following are just a few of the mistakes companies make with their marketing efforts and ways that they can turn these mistakes around.

1. Letting Your Leads Linger

Let’s assume you have some good marketing strategies already in place. However, you might be letting some leads linger. In sales, jumping on leads within the first five minutes of inquiry is absolutely essential. If you don’t have stellar marketing automation software at your company, this is something you might want to invest in since it can help you better manage your sales from the point of inquiry to the closing of the sale.

2. Create Documented Content Strategies

One of the biggest areas of difficulty for marketers is creating documented content strategies, which seems incredibly counterintuitive. However, in the past few years, this practice has been on a downward trend. In 2015, about 32% of marketers created documented content strategies, as opposed to 35% in 2014. Content strategy is what provides you with the groundwork for content marketing, so taking the extra time to document content strategies is essential for marketing success.

3. Relying on Shaky Statistics

Data is important. Reliable data is extremely beneficial. However, if you are conducting an Internet marketing campaign, bad stats can be detrimental. Data collected from small (and probably biased) sample sizes, stats that provide a very rough model of actual data, subjective data, and data gathered from certain focus groups can all be damaging to your marketing campaign. Instead, get help from a company like The Rainmaker Institute or pull data from reputable sources with large enough sample sizes that lack subjectivity in their approach.

4. Offering Too Many Freebies

“Free” is an attractive term, but it isn’t always the most effective form of marketing. If every seminar you offer is free, you have to add more incentives (which will come out of your budget) for people to consistently show up. Occasional freebies (such as items or coupons that are given out at parades, local events, or in online contests) are great but can negatively impact your marketing by making you look desperate.

5. Not Utilizing Social Media Networking

We live in the Digital Era, so crusty marketing methods simply aren’t going to work like they used to. Social media sites can boost your outreach, but you have to develop the right kinds of social media marketing strategies. Take, for example, NASA’s #AYearInSpace mission. Through social media, NASA astronauts floating through space were able to captivate audiences here on Earth and spread awareness of what NASA actually has their astronauts do while in space. Use social media to let potential clients know what your business is all about and use strategies to keep them coming back for more.

Marketing doesn’t have to be a nightmare. When you recognize the strategies that might be harming or hindering your efforts, you can take the initiative to enact some changes. Keeping your strategies current and avoiding cutting corners can help you get ahead with your marketing.

 
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5 Key Steps to Successful Law Firm Marketing

Published on June 19, 2017 by in Guest Post

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Top Eco-Friendly Technologies That are Cleaning Up Earth

We all hope technology will someday make all of the world’s problems go away, especially environmental. It is something mankind hopes to master to lead it into a new utopia. There have been plenty of books written and movies made about it. Then, there is the dystopian aspect. Our imaginations wander to places of robot overlords and techno-fascism. It could probably go either way, but technology has greatly harmed the planet in the past. Now, technology is seeking to heal and improve the environment, especially lately since we have all gone “green” as a culture in the western world. Below, are four example of how tech has improved the ecosystem.

Environmentally Safe Waste Water and Septic Treatment

There are several new water treatment plants and septic systems, such as those provided by Econocycle, that use a natural system of energy sustainable methods to treat commercial and residential wastewater. What makes this type of water treatment plant truly different is that it doesn’t use other power or resources for treating, which is a great resource for those who are trying to decrease the amount of energy that they use.

Commercialized Carbon

No one ever seems to have the answer to carbon, and carbon being politicized and taxed make people even more suspicious. There is a way to put it to good use, though. There are two carbon capturing companies known as Global Thermostat and Carbon Engineering, which are able to harness carbon and turn it into something of value. Basically, they are recycling carbon into a variety of applications and low-carbon fuels.

Tree Root Protection

We all know that planting trees is good for the environment. It’s something that we all want to do, right? Yet, there is one issue standing in our way from planting millions all over the earth—trees need the ideal soil composition. A new technology known as Silva Cells solves the conundrum. It is a system, which transfers inner city trees to less compacted soil. This leads to urban forestry. Urban forestry boosts energy efficiency in housing, removes air pollutants and reduces storm water runoff.

Flyover Country

Believe it or not, drones are considered crucial environmental technology. They are able to make a tally of animals over wildlife reserves and easily spot poachers. Because of this and other details, they assist in the protection of endangered species all over the world. While those drones save endangered animals, there are other drones surveying crops, which leads to a drastic decrease in farming inputs like fertilizer and water.

Those were four of a plethora of examples. Mankind has hurt the planet before it knew better, but we know now. Scientists and activists the world over have desperately been trying to clean up the “mess” we have caused and set things right. We can only hope the tech advances even more, so we can all enjoy the utopia and avoid the dystopia.

 
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How to Create a Website That Benefits the Customer & Your Business

Many people, including writers, often wonder how writing for a website or writing content for multiple site if different than writing a book or for a magazine. Content writing and web creation is an art form. Website visitors like to skim or read short bursts of text, so condensing information is key. If you can’t create content that readers can quickly find, they will bounce from your site quickly. Here are several tips to creating a site that will benefit your customers and your business.

Create a Page Summarizing the Duties

This page is likely the most important page for new visitors to see. Many people call it an “About” or “What We Do” page. A good example of a quality “What We Do” page is located on the Carter West site, because it is clear about what exactly it is that they do and the services that they provide. This makes it a lot easier for visitors to the site to know whether or not their needs can be met there. It also perfectly summarizes what the company’s functions are, and it acts almost like a table of contents for the entire website for people who do not feel like navigating the entire thing to find just one piece of pertinent information.

Make Your Content Valuable and Relevant

When a user types a word or phrase in a search engine like Bing or Google, they expect, and usually get, results providing relevant information to their query. If they decide to click on your site and your SEO is geared towards their search but offers outdated or irrelevant information, they will leave your site and move on to the next one. To prevent that from happening, make sure your website offers value to the topic it advertises its focus on.

Keep Your Content Concise

There is no need to write a novel on a website. Remember, most visitors are skimmers looking for specific information. Use headers, table of contents and “what we do” pages to keep informative, concise information under the proper topic heading.

Use the Inverted Pyramid Method

Many people believe they have to build to the conclusion when they write, and it is true, but not for websites. If you want to help your business and customers, begin with the conclusion and work down. You will give them their answer and the most important details first.

These four tips will help you create a website full of valuable and concise content. Always remember to put yourself in your readers’ shoes when creating a site. Create it to load fast and offer the most sought after information fast. All additional content added should follow the same format. If you stick to these tips, your website will attract repeat buyers and readers and bolster your business.

 
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