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How Can Social Media Help You Get Quality Customer Feedback?

Published on March 19, 2018 by in Guest Post

Photo by Kaboompics .com from Pexels 

According to the U.S. Small Business Administration, there are 28.8 million small businesses in the United States, accounting for 99.7% of all businesses.

So, what do these statistics tell us?

The number of your rivals is rising at an astonishing pace, making today’s small business landscape extremely competitive.

So, to stay relevant, you need to invest more than blood, sweat, and tears. You need to understand your customers and do everything in your power to tailor your products and services to their needs.

Luckily, in the era of sophisticated IT solutions, understanding who your customers are and what their preferences are has never been simpler.

One of the most powerful ways to collect their feedback and understand what they think of your brand and products is to use social networks actively.

Here is how to do so.

Listen to your Customers’ Discussions

One of the simplest ways to understand what your target audience feels about you is to track your brand mentions. This way, you will be able to understand what resonates well with them and improve your customer services on time.

There are numerous social media monitoring tools like TweetDeck, Topsy, Social Mention, Buzzsumo, or Klout that will take your social listening to the next level. The way these tools work is pretty simple- they will notify you whenever someone mentions your name on social networks.

By tracking your brand mentions regularly, you can participate in your customers’ discussions, giving them real-time customer support and feedback. By helping them solve a particular problem (irrespective of whether they asked you for help), you will earn their trust and establish yourself as authoritative.

Another awesome way to take advantage of social listening is to analyze your competitors. This gives you an awesome opportunity to detect customers that are dissatisfied with your rivals’ products. Your goal is to check why they are unhappy and see whether you can give them something better. If you can, then provide these customers with insightful tips and offer your products as a replacement.

Conduct Surveys

To give your business a boost, you could consider conducting a survey. For starters, you could create a Facebook poll on your business page. What’s great about it is that it is super easy to use and analyze.

Now, the only problem with this strategy is that people don’t understand how important this form of research is. Namely, most of them will answer questions out of boredom, not focusing on providing you with relevant and honest answers. Logically, relying on such information may be disastrous for your brand.

This is why the number of businesses investing in paid surveys is on a steady rise. The idea behind all this is pretty simple- you create a survey on one of numerous survey platforms, share it on your social profiles, and ask your target audience to fill it in. Like their mere name says, the point of all this is the incentive- your customers will get paid to take surveys.

Since completing these surveys on numerous platforms serves as a pretty simple way to earn some extra cash, your examinees will take it seriously. This is exactly what will inspire them to give you honest, unbiased, and straightforward answers.

Most importantly, once they complete it, your customers will want to share it online, making both your surveys and your brand more visible to other people.

Collect Product Feedback

When developing a new product or updating your existing one, you should ask your customers what they think of it. And, the most amazing part of this idea is the fact that, apart from your current customer base, you can also ask your prospects and niche influencers for their opinion of your product.

Here are some questions you may possibly ask them:

  • Is the product user-friendly and easy to use?
  • Is the product worth creating?
  • Would you recommend it to your friends?
  • What problems can you solve using our product?
  • What are the features of the product you like/don’t like?
  • What should be our next step in this development stage?

Keep in mind that people don’t like change and the chances are you will come across a lot of bad press first. Still, most of this unnecessary fuss will die down pretty fast, once they get used to the change. Just remember what happened when Facebook introduced its News Feed (RIP) for the first time.

The reason why collecting product feedback is valuable is that, sometimes, those people will point out to some serious user experience problems your team hasn’t noticed during the product testing process. This gives you an amazing opportunity to solve these problems on time, before the product reaches a wider audience.

In addition to social listening, this will help you take your product development to a whole new level.

Build Buyer Personas

Building personas is an immensely important aspect of your inbound marketing strategy. Now, instead of starting building your customer personas from scratch, you can use social networks to make this process simpler. Here are a few simple ideas you may want to implement:

  • Create a business page on Facebook and use its Insights page. This tool helps you conduct a thorough analysis of your target audience. It offers you a plethora of information about those followers who visit your Facebook page or click on your ads, including their age, gender, location, and language. You can also see what customers are engaged with your content most. For example, you can track their likes, clicks, comments, and shares.
  • Another sweet way to use social networks for building customer personas is Twitter Analytics for business. For example, if you hit the Followers button, you will be given a comprehensive analysis of your followers. Just like Facebook, Twitter provides you with the insights into their gender, age, language, and location.
  • LinkedIn groups are extremely valuable when it comes to doing your content marketing research or networking. However, you can also use them to build your buyer personas. By monitoring groups relevant to your niche regularly, you can figure out what types of content social media marketers share most commonly. This way, you will know what resonates with your target audience and tailor your content strategy according to the results you get.

Over to You

When it comes to collecting customer feedback, social networks are the holy grail for businesses of all shapes and sizes. They help you learn more about your customers, discover how they feel about you and, see how effective different aspects of their business are.

By doing this form of research, you will be able to improve your products and customer services, meet their needs effectively and, above all, set realistic goals.

How do you collect customer feedback?

Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.

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4 Tips To Maintain A Strong Brand Image On Social Media

Published on March 16, 2018 by in Guest Post

Social media channels provide you with the possibility of the most effective marketing strategies, but the variety of the platforms and different requirements and possibilities can get your brand scattered all over the web. The competition is vast and you need to be present everywhere – Facebook, Instagram, Twitter, Linkedin, etc. – which can result in the decrease of consistency of your brand. Every experienced social media management expert knows that the thing that makes your brand professionals and memorable is its strong identity. In order to achieve that your brand needs to be recognizable on all your social media accounts and achieving this consistency can be pretty challenging. Before the internet, all you had to do is to come up with a precise message and single constant, but today online resources can take your brand apart.  Everybody needs to adapt to these modern marketing techniques, and we’ve made a few tips how to go through that process and keep your brand in one piece.

1.Know your message

Every marketing is a kind of storytelling, so what determines your brand’s identity the most is the message it carries. You need to precisely determine your target audience and then think of the way how to express why they need your products and services. The most important thing is not the expression itself, but your own unique tone of its delivery. Once you find it the expressions can slightly change from platform to platform (or from post to post) but the tone you’ve chosen will be recognizable as your unique voice. In order to find the right tone for your brand, all you have to do is ask yourself some simple questions – are your products/services serious or playful nature?  Are they very informative or more casual? Make a list of every characteristic that you wish to implement in the perception of your brand.

2. Be consistent in its delivery

Once you’ve created your unique voice the next step is to keep it consistent.  That way your presence on every social media platform will be immediately recognizable. There are a few elements which require this consistency and the first one is the content you produce, of course. Keep the quality high and make it relevant to the industry you’re in.  Keep it informative, but keep in mind that you should also be consistent in how often you post on social media.   Don’t go on a spree for likes and comments because too many posts can lead to the increase of quality and it can also annoy your followers which all leads to the decrease in your credibility.

3. Introduce yourself

Never think that consistency is the same as automatization and repetition. One of the most important things when it comes to building brand identity is to show the human face behind it. People get attached to certain brands because of their need to belong somewhere.  You need to make them feel like they’re part of the family. That’s why it’s important to always keep in mind that your posts are for people and that they need to like them – imagine what you’d like to read as a customer.   Always find time to respond to the comments of your followers and questions of your customers – a brand without feedback is a dead one.  And keep away from those stock images – we live in modern times when making a decent photo has become child’s play. Post the photos of your office, employees, you can even make a warm and funny video from time to time.

4. Don’t recycle or ‛reinvent the truth’

Making your brand identity is all about being unique, so originality is a must-have characteristic.  That’s why you need to be creative in all your posts and you can’t allow yourself to duplicate content, even if you post it on different social media platforms. You can get away with updating the same content for a while, but you need to produce fresh and creative content. Just keep in mind that creativity doesn’t allow you to post untrue things – you should always be honest because the trust of your customers is the foundation of their loyalty.

As you can see, most of these tips are about consistency – you need to keep in mind that your brand image is already established in the business world.  When it goes online all you need to do is to keep the message clear, know how to deliver it, and be honest about it. In other words, you need to remain human.

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Website Marketing Tips for Businesses in 2018

Like many small business owners, one of your highest priorities in 2018 will be to get more traffic to your company website. You already have a blog started on your site and are updating it at least a couple times per week with fresh, high-quality content. And you’re sharing your blog posts in an effort to attract more readers and backlinks to your content. But what else can you do? What digital marketing trends look promising in 2018? Here are three of them.

Go Heavy on Video Marketing

Video marketing continues to grow by leaps and bounds. If you were only to focus on growing one aspect of your marketing strategy, this should be it. People want to watch videos. YouTube isn’t just for teenage pranks and silly cat videos anymore. Serious businesses like roofing companies, pizza franchises and car dealerships are all marketing their brands heavily with video content, and their customer base is loving it.

Whether you handle the entire process in-house by purchasing your own cameras and editing software or decide to outsource to a local marketing agency, the good news is that it’s never been easier or more affordable for small businesses to jump into video marketing. And the returns are well worth the investment. You could create helpful tutorials for small projects or show an inside glimpse of how your team performs their work. The possibilities are limitless.

Tweak Keywords for Voice Search

Voice dictation technology has evolved to the point that many people are now speaking their search terms into Google rather than typing them. Why is this significant? Most people speak a little bit differently than they write, so this is opening up keyword variations that are very differently from the types of keywords you’ve seen in the past. So you want to get a jump on those new keywords in order to outrank your competition.

Start Podcasting

You’ve heard for years that podcasting is a great way to get your content and brand out there in front of a whole new audience. Yet here we are in 2018, and you still haven’t taken the plunge. Well, it’s time to finally start that podcast. But if you are short on time and resources, you can still take advantage of this medium without breaking the bank.

One easy way to start is by repurposing your blog posts and video content. Strip the audio from your videos or have them transcribed. Similarly, convert your blog post text to spoken content and upload each piece of audio as a podcast. Or, if you don’t want to start your own podcast, find established podcasters in your niche and offer to be a guest on their shows.

As digital technology and the marketing landscape change, you need to keep up with the latest trends if you want to see rapid improvement in your website rankings and traffic levels. Follow these three marketing tips to make big gains in 2018.

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Online Interaction: 5 Ways the Internet Can Help Your Business Succeed

If you are running a business, you need to make sure you have the proper online presence. No matter what you specialize in, it’s crucial for your potential clients and customers to be able to learn as much about you as possible. Here are five ways the internet can help your business succeed.

Direct Interaction

Social media is such an important concept as it allows for communication between businesses and customers. You need to be interacting with your customers on Facebook and Twitter. When they leave comments, you should reply to them, either to answer their questions and concerns or thank them for their positive feedback. You should also take the time to ask specific questions about what people would like to see from your business. They might bring something up that you had never considered but which could be massively beneficial.

Specific Domains

When looking to make your business stand out, you might use a specific domain name. Consider something from a place like Dominion Domains. Even if you’re not dealing specifically with boats, you can still use this an example of how your business can stand out. Consider your business and your specialty. Then, look for a domain name that will best reflect you.


Internet advertising is one of the best ways to reach a potential audience. You should be creating a dynamic ad campaign for your web audience. Look for other sites that would target the people you want to attract. Your ads should be well-designed and give all the important information in an easily-understood way.


If you don’t have any videos regarding your business, you’re doing something wrong. You should have inviting videos that explain all about your business and what you do. They can be quick, 15-second ads highlighting new products and sales. They can also be demonstrations about how new products work. You can add trust to your videos by making yourself a friendly face of your company.

Online Orders

You might have a local retail business with a website just intended to provide information to curious shoppers. However, you could be costing yourself a great deal of potential business by not allowing for out of town shipping. You should have at least some items available for online orders. Decide if you want to do international shipping or stick to domestic.

You need to give your business all the advantages necessary to succeed. By using the internet as much and as wisely as possible, you can ensure that your business has so many more chance to succeed.

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Tips for Using Instagram for Real Estate

Real estate is a market that will never die. There may be periods of highs and periods of lows that are strongly dictated by the economy, interest rates, and the housing supply, but at the end of the day, there will always be people who want to buy or sell. Since there is always a market to advertise to, there is most definitely a need for agents and real estate companies to adjust their advertising strategies from time to time.

Newspapers may still be in print, but more and more people an opting to get their news digitally. This is why advertising property listings in print aren’t quite as popular as it once was even though the price has declined. One method real estate companies are starting to use to advertise properties digitally and socially is Instagram. While many use these pages to post selfies, entrepreneurial spirits have tailored their platform to propel their listings. Here are some ways Instagram can help agents:

Using the Photo Map Feature

One of the biggest ways that Instagram can be utilized specifically by real estate agents is by using the Photo Maps features. Every real estate agent can post a picture of a listing on their profile with a description. With the Photo Maps tool, you can show off your knowledge of a specific neighborhood by using the Geotag feature of the platform.

When you take a photo in a specific neighborhood, a thumbnail will appear on Google Map showing where the photo was taken. This is a great way to highlight the listings you have sold in the past and what events you attend relevant to the industry. You can even use SnapWidget, an application, to use the photo map on your own website.

Video Clips for Virtual Tours

Another great platform tool to utilize is the video share feature. You can either share a 15-second video clip on your profile showing strictly the features of the home that buyers are going to love. Make it a virtual property showing series that will keep people coming for more and sharing. Since people’s attention spans are shorter than ever, it is a great way to attract visually driven consumers.

Make a Digital Scrapbook

Having tile after tile of property pictures can be boring and lead to disinterest. One solution to combat the pictures that get lost in the crowd of Instagram is to use Flipagram. With Flipagram, you are making a digital scrapbook of property pictures. The pages flip and there is also music in the background. Best of all, you can share the finished product on all of your web pages and social media profiles by selecting the share button on the video.

From personal web profiles where you can create a business bio to video tours and widgets, there are so many ways to utilize Instagram. With the touch of a button, you can reach thousands or even millions in the country (depending on your following). When realtors and real estate companies keep up with the trends, they can reduce the time a house sits on the market.

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4 Tips for Handling Fast Business Expansion

Many businesses that operate online struggle to gain a stable foothold on the market. On the other hand, some businesses have trouble with scaling their operations. Needless to say, your business growth can vary based on your efforts, but sometimes circumstances may lead to rapid growth that will even take you by surprise. Extremely fast business growth can, indeed, become quite a problem if you’re not adequately prepared for it.

After all, you have to organize new sales, new customers and hire employees to help delegate the work before you can enjoy the benefits of the growth. Moreover, you’ll need to take care of additional issues that follow business expansion, such as more expenses, expanding the business infrastructure and handling new tasks. Simply put, you’ll have to get ready fast to face new challenges and find ways to overcome new obstacles. Here are a few tips for handling fast business expansion.

Focus on your customers

One of the first signs of rapid expansion is an increase in the number of customers. This can lead to demand being significantly higher than the supply. However, you must meet this new demand fast. Otherwise, your expansion will be short-lived and not as beneficial as you might have thought. Online consumers have high expectations and you must meet those expectations, in order to show that you’re capable of meeting other needs as well.

Supplying the new demand will most likely cost you a lot, but you must find the resources to meet this demand. If not, your new customers will abandon you. Moreover, you need to make sure that the quality of your products or services doesn’t decline while you’re trying to serve new customers. If you try to cut costs in order to improve production, your customers will notice the lack of quality and it will not bode well for you.

Get some assistance

Undoubtedly, fast business expansion will be very difficult to handle on your own or with your existing staff for that matter. You will have to consider hiring and training new employees to help you manage the additional work. Moreover, you can merge with another company to help improve business operations or you can purchase a smaller company and acquire their assets to gain a bigger market share.

Just make sure you have a clearly defined shareholder agreement to ensure that the acquisition is done the right way. That way, you’ll be able to balance out your fast business expansion and its new demands. The main benefit is that by acquiring another company, you come into possession of its assets, such as employees, products, shares and so on. These new assets can help scale your business in accordance with the business expansion and help you reduce costs, as well as help meet the increased demand.

Redefine your business goals

Rapid business growth will bring new responsibilities and you need to consider how your company will continue to move forward. That’s why you need to determine business goals and redefine the existing ones. That way, you’ll be able to identify the best course of action for your company, in order to make the most out of fast expansion and ensure that your business remains successful.

This is especially true if you haven’t planned for your business to develop this much in the next few years. As a matter of fact, most startups and small business scale slowly and try to manage their product-market fit for a while before they start growing. Therefore, if business growth came unexpectedly, you’ll need to adapt quickly and develop business goals for future endeavor.

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Company Expansion: How to Grow Your Business through Smart Software Choices

No matter what type of business you operate, choosing the right software is constantly becoming more and more crucial to the successful functioning of your business. Software can be tricky, especially given its often-high cost. In the right applications, nearly any piece of software can more than justify its cost, but understanding what those right applications are is key to finding the best software to grow and optimize your business. For a better idea of what software can do for your business, here are a few tips about what to look for to find the best business software for your specific situation.


As a business owner, the complicated and detailed task of keeping track of your business’s finances is probably not on the top of your “favorite things to do list.” At the same time, this crucial function is at the heart of what helps your business operate effectively. That’s why selecting the right accounting software can be so beneficial as you seek to grow your business.

Good accounting software doesn’t merely track numbers so you don’t have to do it manually. Good accounting software also helps you make projections about costs, revenue, and inventory needs. By effectively utilizing this powerful information, you can be prepared to ride the next wave of growth, instead of watching it pass you by.


If you’re like most companies, your managers are already overworked keeping up with the day-to-day functions of your business. Adding a task as complex and time-consuming as talent acquisition to their already-saturated schedules will cause them to be less effective at their core proficiencies, and ultimately lead to burnout.

By choosing applicant tracking software that allows you to automate key parts of the talent acquisition process, you free up your managers to do whatever it is that you initially hired them to do. Plus, with automated workflows that increase your productivity, you can filter through much higher numbers of applicants, enabling you to arrive at a highly-qualified candidate in less time than it would have taken you to do it by hand, which would have also introduced the risk of missing the highly-qualified candidate altogether.

Human Resources

Statistics indicate that across all businesses, the average business has at least 20 employees. Of course, your business may have far more or far fewer, but unless you have fewer than five employees, dealing with all the functions relating to your human assets can be quite time-consuming. Of course, you can’t neglect these functions, as keeping your employees happy goes hand-in-hand with keeping your customers happy.

To save time and remain effective, though, it’s important to find a solid HR management software program that can handle onboarding, payroll, time off, benefits, and all the other aspects of a smoothly-operating human resources department. With increased efficiency, you can expect to improve employee morale, as they will realize they’re being more valued and taken better care of, which will, in turn, help you grow your business.


Marketing, in and of itself, is an obvious way to grow your business. What’s key is that you don’t allow marketing to take over all your time, which will actually inhibit you from growing your business because you’re unable to focus any attention elsewhere. That’s why powerful marketing software is essential to growing your business, as it does an effective job at getting the word out about what you offer, while freeing you up to focus on other aspects of the business.

Software that automates email, print, and social media marketing can help you create a cohesive message across all platforms, resulting in powerful and effective results no matter what you’re aiming to promote.

People First

As important and effective as software can be, one-on-one interactions still are the best way to grow your business. People understand people the best, and so as you are freed up from the more mundane parts of business growth by selecting the best software, you will have more time to engage in the types of interactions with customers and employees that made you want to go into business in the first place. Not only will you feel free and happy, but your customers and employees are sure to notice your improved attitude as well, propelling everyone toward more success, together.

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How to Design an Office to Impress Your Clients

You and your business space have only one opportunity to make a good first impression and stay in the pleasant memory of your clients. Of course, the best way to do so is to provide good service, have a welcoming and well-trained team and offer great prices for your services. However, your office can also make or break a deal, so make sure to pay attention to your office design and impress your clients in the best way possible.

Add color with textiles

According to The Psychology of Color, certain hues can have amazing results on your business. However, you don’t have to go and paint your entire office red to evoke excitement or black to say you mean business. Simple colorful decorative pillows or rugs can have a big impact too. They will also add to the feeling of comfort and make your clients feel relaxed.

Choose the right decoration

You can add color with textiles, but be careful with attention-seeking art pieces. The art you choose for your office should complement your color palette without drawing too much attention. Colorful wall art might look attractive, but it can also be quite distracting. However, do concentrate on finding original artwork. If you’re aiming towards a more studious design, you can install a bookshelf and fill it with classic works and useful books related to your business niche.

Introduce greenery

Plants, just like colors, have an amazing impact on people’s minds. They add life, fresh air and colors pleasing to the human eye. So, get a couple of indoor plants and impress your clients with your eco-friendly and well-decorated office. However, if you want to bring it up a notch and really leave a big impression, you can invest in green walls. They are growing in popularity quite fast and a lot of professional interior designers choose to incorporate them into office design. They will completely transform a boring indoor space, making it more inviting and fresh.

Smart and pleasant lighting

One of the main mistakes in office design is ugly fluorescent lighting. Instead, try to boost natural light in your space and spice it up with some stylish task lighting. Freestanding lamps are particularly interesting and useful, especially for lobbies.

Invest in good seating

Probably the most important part of every successful office is furniture. Sleek chairs and sturdy desks will give away the impression of professionalism. Furniture like high-quality Chicicat statement chairs will show your customers that you mean business.

Reinvent the reception area

Reception areas are slowly going out of fashion, especially for smaller companies that don’t have hordes of clients every day. However, companies that want to ditch the reception area are worried that their clients might feel confused and lost. But, you can provide your visitors with visual guides like wall signs or colored lines on the floor. These will make it easy to get around the office and you will impress your clients with your ingenuity.

Declutter for the win

Regular cleanups cost very little but leave a huge impact on your potential clients. A space that is clean and well-organized conveys a message that you’re a serious and responsible business that’s worth investing in. So, ban eating at the desk and provide the space with ample storage and garbage bins (recycling bins will additionally impress clients). Also, try to keep your cords in line with zip ties, Velcro strips and cord tubes for a completely neat and clean design.

So, don’t let your clients run in the other direction the second they see your workspace. Instead, welcome them with a beautiful, smart design and leave a long-lasting impression.

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Tips on Delivering a Successful Event Presentation

Planning a corporate event might be a daunting task. To make it informative, memorable, and fun, you need to make numerous decisions, from agenda constraints and printed materials to choosing the perfect location and menu. Still, this is a piece of cake when compared to delivering a powerful presentation that is supposed to boost your brand awareness. However, this shouldn’t discourage you. Even experienced speakers never feel 100% confident for the moment they step on the stage and start talking.

Here are several tips that will help you deliver a brilliant event presentation.

Rehearsal Makes it Perfect

No one appreciates speakers looking at the notes all the time. After all, the fact that you’re not prepared adequately indicates that you are not professional enough, as well as that you don’t appreciate your listeners. To ensure that your presentation flows smoothly, you need to rehearse your speech at least a couple of times. This helps you focus on your speaking style, body language, verbal cadence, and timing. By adjusting all these elements of your speech, you will establish better communication and look more confident.

Do your Research

To structure your presentation effectively, you need to do your research. Knowing the details about your target audience (their age, education level, industrial partners, and their niche) enables you to tailor your speech to their expectations. For instance, if your listeners come from a different industry field, then you need to start simpler than you would usually do and make sure that your speech is easy to follow. On the other hand, oversimplifying a particular subject matter when presenting it to the people from your niche might be annoying or even insulting.

Stick to the 20-Minute Rule

Have you ever wondered why TED talks last less than 20 minutes? Well, that’s how long people can stay focused on your speech. Of course, if you are allotted an hour, this means that you should divide your presentation into smaller units. By breaking down your speech this way and connecting its fragments with smooth transitions, you will deliver your key points as independent wholes and manage them according to your preferences. Transitions indicate that you’ve moved from one point of the speech to another and help your listeners focus on what you’re currently discussing. This could be a brief digression from the topic or a joke that might not even seem connected to the subject matter.

Never Miss an Opportunity to Raise Brand Awareness

Every event presentation is an opportunity for you to promote your business and connect with the influencers in your niche. First, you can include your company’s case studies. This will not only establish you as an expert in your niche, but also boost your brand awareness. Of course, to stay on track, you should never be overly promotional. Second, you could consult a graphic design studio and customize your printed materials, create authentic brochures and flyers, and implement your logo to both printed and visual resources. Finally, you could even give out something for participation, be it promo materials or a signed copy of your book.

Tell a Story

Every good story is based on several elements, including the beginning, the climax, and the end. The same goes for your presentation. To make your presentation relevant, you need to structure it like a fairy tale, gradually boosting the listeners’ interest. Here is how:

  • The opening is crucial for drawing people’s attention. Inexperienced speakers usually waste those first critical minutes of a presentation on detailed explanations. Don’t do that. Once you catch your listeners’ undivided attention, you should introduce the background, by telling them why they are there and what they are going to find out. Never communicate the most important information at the beginning.
  • The climax is the longest segment of your presentation. Here, you need to explain an issue in a way that is easy to comprehend. Add a pinch of tension and make your listeners frustrated about a particular problem.
  • The end. Just like in a fairy tale, this part brings the solution to a problem. This is when you should explain how your products or services may make your listeners’ lives better.

Use the Right Tools to Improve Interaction

We all know that content is king. But, to deliver a powerful event presentation, you need to focus on how this content is presented. This is exactly when the latest tech solutions shine. Apart from PowerPoint, there are numerous platforms that will help you deliver positive experiences and give your listeners a reason to come back.

  • Interactive presentation platforms provide you with a wide range of resources, such as embedded videos, registration forms, and 3D product demonstrations. This enables you to take your target audience to a visual journey, deliver easy-to-remember content, and take their engagement to a whole new level.
  • Touch screens serve as an outstanding alternative to PowerPoint slides. They help you navigate through your content faster and more effectively and display multiple resources simultaneously.
  • Virtual reality is basically the future of event presentations, offering a new level of engagement through gamification. It helps attendees interact with your products virtually and visit distant places, without leaving a conference room.
  • Maximize your Q&A section, which is the backbone of your presentation. By taking advantage of new technologies, such as Catchbox, a soft wireless microphone you can throw to your listeners, you will break down barriers and make people’s participation much simpler.

To Wrap it Up

Once you have a few event presentations under your belt, all these worries might seem ridiculous to you. Until then, you should stay calm and try to have fun. Don’t pay attention to your every word or move. Instead, do something totally spontaneous to boost the atmosphere. Most importantly, don’t be afraid to connect with those listeners who seem really engaged with your speech, just like you would do in an everyday interaction. Good luck!

Emma Miller is a digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a guest lecturer at Melbourne University. Interested in digital marketing, social media, start-ups and latest trends.

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7 Important Marketing Tips for Health Professionals

As a healthcare professional, you probably know the importance of attracting new patients. Whether you operate a family care practice, optometry, dentistry or any other medical practice, you need patients to succeed. Without them, you’ll struggle to generate revenue and keep your practice financially afloat. You can attract more patients, however, by using the seven marketing tips listed here.

Encourage Patient Reviews

When a patient is preparing to leave your practice, ask him or her to leave a review online. Statistics show that 92 percent of patients read reviews of local doctors and medical practices online before booking an appointment. As your medical practice generates lots of positive reviews, patients will feel more comfortable choosing it instead of a competitor.

Create a Google My Business Page

Does your medical practice have a Google My Business (GMB) page? If not, you should create one. Operated by Google, this online directory is designed specifically for local businesses. Adding your medical practice here will allow patients to get directions using Google Maps or services powered by Google Maps. Additionally, you can use your GMB listing to information about your practice like hours of operation, accepted methods of payment and more.

Publish Health-Related Content

You can attract patients to your medical practice’s website by publishing health-related content. According to the Pew Research Center, 59 percent of adults have searched for health information online within the past year. Whether it’s the difference between a cold or flu or how to treat a fever, prospective patients are always searching for health information online. Health professionals should capitalize on this trend by publishing health content on their website.

Paid Search Advertising

Another effective marketing channel for health professionals is paid search advertising. Also known as pay-per-click (PPC) marketing, it involves displaying custom ads in the search results. Both Google and Bing have paid advertising services, known as AdWords and Bing Ads respectively. Using these services, you target local users around your medical practice, paying for each click your ad receives. Since paid advertising platforms like AdWords and Bing Ads offer local targeting, it’s a cost-effective way to promote a medical practice.

Search Engine Optimization

You don’t have to necessarily pay to get your business listed in the search results. All major search engines display organic results, which are not part of their respective advertising service. Performing search engine optimization (SEO) on your medical practice’s website will encourage a higher search ranking. After you’ve identified the keywords for which you want to rank, you can begin optimizing your site.

Keep in mind that SEO is a longer and more methodical process than paid search advertising. Furthermore, there’s no guarantee that you’ll achieve a number one ranking. As long you use the right SEO tactics, though, you should notice an improvement in your site’s rankings.

Create an Email Newsletter

An email newsletter is an excellent channel on which to promote healthcare practices. If you run a dentistry clinic like Carolina Crossroads, you can send patients reminders about upcoming cleaning appointments as well as tips on how to brush and floss. Over time, an email newsletter will increase your practice’s brand visibility and help you attract new patients.

Incentivize Referrals

It’s not uncommon for patients to refer a medical practice to their friends or family. If you provided a patient with exceptional service, he or she may recommend your practice to family members in need of professional healthcare services. You can encourage even more referrals such as this, however, by offering an incentive. For example, you can reward patients with a 10 percent of coupon for every new patient they refer.

Following these seven marketing tips will set your medical practice on the path to success.

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