Facebook Twitter Gplus YouTube Google Maps E-mail

Cut Costs & Stop Breaking Your Phone with These 4 Preventative Measures

A cracked screen or other types of damage on a cell phone is unfortunately common. Some people will simply make due with a small crack in their screen, but this could be rather annoying and bothersome over time. Others may pay a substantial amount of money to replace a cracked or shattered screen. When you repeatedly drop your phone and crack your smartphone’s screen, the cost can add up significantly. To reduce the chance of this happening again in the future, follow these tips.

Choose a Protective Case

A smartphone case is more than just a way to individualize your technological device. Its primary function is to protect your phone from damage. Unfortunately, many smartphone cases on the market today are simply thin pieces of decorative plastic that have minimal protective capabilities. If your goal is to protect your smartphone from damage, choose a case that can absorb shock and otherwise protect your phone better.

Invest in a Screen Protector

Screen protectors are thin sheets of clear, protective coating that are designed to be applied directly to your smartphone screen. Many people view them as primarily protecting a phone from scratches, but they can also minimize the risk of breakage and cracking if you drop the smartphone. If your phone does not currently have a screen protector, now is a great time to invest in one.

Store Your Phone in a Secure Pace

Accidentally dropping the device is a common cause of broken smartphones. For example, a phone may fall out of your pocket or the side of your purse while you walk or move around. It may even slip out of your hand if you are carrying multiple things. When your phone is not actively being used, it should be stored in a very secure, safe place. For example, it should only be placed in deep pockets rather than shallow pockets that only partially secure it.

Know When to Put the Phone Down

Another important step that you can take if you want to prevent smartphone damage is to simply know when to put the phone down. For example, if you plan to ride in a golf cart, go on a roller coaster or enjoy other activities that may make it difficult to hang onto the smartphone at all times, simply stash it away in a bag or in another secure location.

While damaged smartphone screens are common, many of these incidents could be prevented. Simply recognize all of the possible types of damage that are possible with your smartphone. Then, use these helpful tips to minimize the chance of these events happening with your own smartphone.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

5 Great Marketing Technologies for Maximum Impact

Marketing builds customer relationships and brand awareness. Without effective marketing tools you’re more likely to lose customers than to gain them. Inefficient marketing means lower revenue and limited growth. For your company to continue expanding in a digital age, you should consider some of the following marketing tools.

Social Media Marketing

Social platforms can grow awareness of your brand and products. However, this can be a big demand on your time. Facebook alone now has over 2 billion users. The answer is SMM software that employs analytics and search tools to track and measure the success of every post across multiple platforms and even automate posting of new content. These apps can also teach SMO (social media optimization) of your websites to develop the best social media strategies for leveraging this huge audience.

Content Management Systems

WordPress, for example, is a free CMS meant for bloggers, but there are other CMS platforms providing tools for needs such as educational or ecommerce sites. Most CMS solutions include HTML editors, easy software add-ons, document creation, image management, customer feedback, and SEO tools that allow you to easily add keywords, descriptions, and metatags to each page or post. A good CMS is essential to conserving time and effort on your content marketing.

Marketing Attribution Software

For marketers, attribution is identifying user actions, or “touch points,” performed in reaching a specific result, such as making a purchase or downloading a coupon. Each of these attributions, or events, is assigned a value based on its influence of customer decisions. Attribution software helps to track these values for more complete understanding of how the customer journey unfolds. You can easily determine what events are most impactful on the customer experience to increase your conversion rates.

Email Marketing Tools

Email is the faster, easier, and cheaper digital version of direct mail marketing. Software for email marketing isn’t new, but modern versions are more user-friendly and provide more features. Email software helps you to create multi-level correspondence such as newsletters or special offers and integrate it with customer lists from multiple sources for personalized messaging. It can also help you build and manage your email subscription list.


Enterprise resource planning software allows you to integrate a variety of tasks like inventory management, supply chains, scheduling, and much more into one centralized solution. ERP is perfect for providing wholesale distributors software, allowing you to establish and track metrics that drive sales and marketing activity. With your ERP data, you can make forecasts and plans to spot trends and align operations with sales initiatives and marketing campaigns. By integrating fact-based ERP, you ensure better customer satisfaction.

Not every software tool will be right for your business. But by visiting a company like Maximum Computer Systems and adapting your processes to key software tools such as those above, your marketing strategies will be more productive.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

10 Best Secrets for Personal Branding in 2017

Personal branding is a way to present yourself online and offline. You can make your identity through your branding and will be able to compete in a market. In 2017, with the popularity of social media personal branding becomes universal and provides a way to make your identity around the globe. If a person chooses the idea of personal branding, then he is taking full advantage of his personal, professional and business life as will be able to part of the victorious community of the society as nothing will be able to stop him at a point.

1. Online identity

Maintaining an online identity has so much worth in the field of online branding. If you stay in touch with the different social website, then you may acquire endorsement from others, and you take no time to make yourself as a brand, attachment with such trendy sites will help you out. The fact is that if you will be in the list of chic website then; as a result people will consider you as a brand.

2. Maintain personal website

You are going to brand yourself so you should have a virtual platform. A website is the best and most suitable virtual platform for personal branding. The website will demonstrate you and all other things which you want to show to the outside world. The primary concern is that you have to maintain an assured quality website as it will show your standard.

3. Link yourself with social apps

You are familiar with the popularity of social apps as these apps are in trend. So, you have to link with different social apps through maintaining and managing accounts on these apps so you can connect yourself with the people of various societies.

4. Identify your strength

Different people have different abilities to perform in life so try to discover the capabilities which you possess and never try to neglect your strength. Once you identify your power, then you will be on top of the personal branding because as it’s all about the abilities you have and you can do which others can’t do.

5. Focus on your uniqueness

Uniqueness exists in every person, business and field and even exists between the siblings. So, the thing is that you have to focus on your uniqueness which you have as uniqueness is the thing which works for you in personal branding. 

6. Learn new skills

It is famous saying that learning never ends through the whole life. Learning of new skills and up-gradation in new skills have benefits for you and for your branding as you will be able to perform and do different new things in life which you have never tried in your whole life.

7. Share your expertise

Learning new skills and techniques is a good approach but with the learning of new skills sharing your expertise with others is a plus point in personal branding as people want to learn from you. You can be a demand for people as they want to remain in touch with you because you will be a source of information for them so do share as much as possible. More you share your experiences; more you will gain popularity among different communities.

8.Never loss hope

Whenever you try new and different thing in life, it requires determination. In most of the cases, you may face failure and can’t achieve the outputs which you expect. The Same situation may exist in personal branding as you may encounter failure despite the fact of your efforts you made in this field, so the solution is that never give up just stuck with your efforts and do try again and again as try is the key to success.

9. Be patient

Struggle and patience is the demand of every field to be triumphant in life. You have to work with patience if you want popularity in personal branding as distraction and detachment from this work for little time can be risky for you.

10. Be determined with your priorities

The final rule of the success is that you have to define and set your priorities. The plus point of setting priorities is that you will be in a situation to do your tasks according to your define priorities and your branding career will be on top of the priority list so you can manage time to give proper dedication to this top priority.

Personal branding is not an easy task, may be difficult but not an impossible task in any case. You have to be a focus on your destination rather than to focus on the things which make you hopeless. Do all tricks which you think that you should to do and just stick to them. Do try to leave the habits and things which can reduce the chances of your success in your branding career.

Author Bio: Jessica Watson has been writing for websites and blogs for three years now. She had a fair share of writing in various niches but her main focus on business, finance, and social media, and technology. Currently, she is working with Aurion UAE who offers freezone company formation. They are providing their services across all states of UAE.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

How to Promote Your Startup

As soon as you create a startup, you need to start thinking about how to promote it. There’s a lot of competition in almost every industry and you need to find a way to make your business stand out from the pack.

This doesn’t have to be expensive, but it needs to be done with a particular audience in mind and with a clear and detailed plan that covers a few different channels and a variety of media. Only that way you can be sure that your message is coming across as you wanted it to.

Customer service

Most businesses don’t see it that way but customer service is a form of advertising. Businesses spend most of their money on campaign ads and promotional tools, but customer service is the way most clients come in contact with the company. This is where you should present yourself in the best possible manner.

It should be left to professionals and used not only to solve the problems the clients are experiencing but to promote your business and its newest products and services at the same time.

Industry events

Corporate events are used to meet people from your industry. There are usually lectures, and CEOs use them to be informed about what’s happening in the industry. Besides this, most of the time is spent mingling and making business deals between the events. It’s important to attend these even if it puts pressure on your business because that’s how you get your name out there.

Once you’ve established yourself, you could even organize an event yourself. This way, you can become a key figure in your circles and use this position to get more work and gain more prominence.

Promotional products

Promotional products are a simple but effective tool to advertise your business. They should be useful items that get passed around a lot. That way, everyone that comes in contact with them will have a chance to see your contact information and notice your logo. Try to give away the products in bulk so you make sure they find their way to as many people as possible.

Pencils, planers, and USB drives are the most common way to go, but you could also get creative and order stress balls from Stressball Planet with your contact information printed on them.

Guest blogging

Every business should have a blog at this point. It’s a great way to communicate with your clients and it doesn’t cost you that much (except in terms of time and effort). You should try to make your posts relevant and engaging, but there’s more to it. Guest posting on the blogs of your competitors and peers is a great way to get traction and reach a wider audience.

It’s also customary to repay the favor and let others post on your blog as well. That way, your blog becomes a place where important conversations about the industry happen.


It’s important and lucrative for different parts of your business strategy to come together. That means that clients come from different backgrounds but still end up spending money and spreading the word about your business. It’s especially lucrative to mix your offline and online streams of income.

This is most effectively done via promotional codes and coupons. That way, your online customers get to feel as a part of a special group. At the same time, those that came through traditional channels could be persuaded to use your online services as well.

Having a clear plan for advertising could put your business on the map. You should try to use simple, inexpensive and effective methods that make the users and the customers come back.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

6 Tips for Retaining Customers

With a highly competitive market, especially in the Ecommerce world, improving customer retention is not as simple as it may seem. Customers are crucial for any kind of business success. The more of them you succeed to attract and retain, the more successful and prosperous your business will be.

In order to keep your customers happy and stay relevant, you need to optimize your strategies for customer retention. If your strategy is already strong, you can always tweak and improve it. This article is a guide for the best customer retention strategies to keep your customers coming back.

1. Content marketing

Customer retention strategies can be improved through content marketing, as people are biased towards products/services which they have stumbled across online or heard about from friends. By improving your content marketing strategy, you can remain in the minds of your existing clients and reach a wider audience of potential customers as well.

2. Improve customer experience

By making the consumer decision-making process better and more user-friendly, you can improve your customer retention strategy. From when they come to your website for the first time to when they experience your product or service for the first time, each step in the process impacts how much your customers want to come back. You can create a positive customer experience and increase customer retention by improving: website design (layout, color scheme, styles, fonts, etc.), loading time of your website, device compatibility, copy quality, navigation options, purchasing funnel, product packaging, shipping time and delivery, usability of the product/service, transparency, and relevance and quality of your marketing communication.

3. Maintain your good reputation

It’s in your best interest to keep your reputation good, and one way to ensure that is to guarantee the quality of your offer. Your customers will appreciate the fact that you’re not trying to cheat, but are staying true to your promises. If you want to show your customers that you’re serious about being honest, you can back your claims with a surety bond. It obligates you to protect your customers if something goes astray and you fail to deliver what you promised. Compared to the worth of maintaining a good online reputation, paying a low surety bond cost is a small price to pay.

4. Respond to customer feedback

Whether positive or negative, customer feedback is essential to any business. Respond to feedback accordingly, and it will show your willingness to make sure their experience remains positive. What can you do to improve your customers’ experience? Well, you can ask them and listen, and in that way, they’ll know that their opinion is valued. If you want to gain a better understanding of their point of view, try walking in your customers’ shoes, and leverage that knowledge to position yourself better.

5. Give special perks to loyal customers

Consider leveraging the psychological game we play with ourselves, such as job titles, fraternities and invite-only services. People simply like to be part of exclusive clubs and feel special. You can increase your customer loyalty by setting up an exclusive VIP club. It takes money and time, but it will help you stand out from the competition. Reach out to high-performing customers, be in contact with those on the rise, have a dedicated VIP page, keep it exclusive (don’t invite too many people to the club), and personalize the process by sending them emails with company news, product updates, and special promotions.

6. Leverage customer testimonials

The majority of consumers are positively influenced by reading customer reviews when making a purchase decision. Satisfied and happy customers are the secret recipe for attracting new ones. Simply, ask your satisfied customers to give you a testimonial (which you can use to boost the effectiveness of your content marketing) or write a review. Customers are more likely to give you a testimonial if you offer them a membership to your loyalty program, direct incentive, or social recognition. Customer testimonials will make other potential customers more willing to buy your products and do business with you, but also boost your digital marketing efforts, such as email marketing, promotions, and social media campaigns.

These are some of the ways you can improve your customer retention. It’s difficult work, especially in today’s competitive market, when every business is trying to do the same. Get to know your audience first, and you’ll be able to create a strategy that will attract potential customers and retain them.



 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Most Suitable Marketing Strategies for SMBs

While it is true that major conglomerates and SMBs both need marketing, there is a huge difference when it comes to the approach. The first ones have an almost unlimited marketing budget and an already established brand name, while SMBs have neither of these things. This is why people behind their marketing campaign need to be extra resourceful and find the methods that yield the greatest ROI and are not that expensive to begin with. With this in mind, here are several marketing strategies that are universally deemed as the most suitable for SMBs.

Social media marketing

The first step an SMB must take in order to establish its online presence is get registered on several major social networks. Sure, you may already have a profile there and although personal branding may be quite useful, it is vital to also have business accounts on Facebook, Google+, Twitter, LinkedIn and other similar networks. Using these networks is one of the best ways to ensure that your words reach the largest possible body of an audience at any given moment. In fact, at the moment, Twitter is more of a news medium than it is a social network.

Focus on your email marketing

Email marketing is still a preferred tool of communication for professionals all over the world, and it has a surprising impact in the world of B2B marketing. Furthermore, it is the strongest technique for post-sale follow-up, which is vital in generating return business. These return customers will in time start developing an astounding amount of brand loyalty and might even become brand ambassadors. Keep in mind, however, that the world of email marketing is also notorious for all the spam-bots circling around, which is why you need to learn how to write simple, effective and, above all, organic emails. Finally, due to the fact that most people access their emails through their phones first, make sure that the content of your emails is optimized for mobile.

Content marketing

Another great way to establish yourself as a figure of authority in your industry is through content marketing. By creating quality content that actually brings some value to your audience, you are A) establishing a level of trust between you and your customers and B) inviting them to visit again in order to learn more about that topic. Nonetheless, in order for this to work, you need to do two things right. First, you need to write quality content, which requires a lot of effort, skill and talent, and second, you need to constantly post so you’re not forgotten. In order for this to work, you would probably have to find a way to exploit the idea of guest posting to your benefit or look for regular contributors.

Start a contest

In the previous section, we mentioned that writing quality content provides value for your audience, but there is another way to achieve just that with a bit less effort. What you need to do here is simply start a contest of sorts and lure in more people by promising them a valuable reward. Of course, depending on the prize, this can be quite expensive, but the ROI usually makes it worth your while.

Turn towards traditional marketing

Finally, while digital marketing strategies usually require smaller investments, they are also somewhat less subtle than some of the traditional marketing methods. For instance, if you were to paint a company logo on your corporate vehicle, most of your audience would see this as a direct form of advertising but would not perceive it as invasive in any way. This especially goes for promotional products like branded T-shirts or personalized umbrellas. Due to the fact that these items actually add material value to their recipients, they are known to be quite effective in helping you create a positive public image.

Even though you may be restricted by your budget, this will only give you a chance to show your creativity and resourcefulness. By setting the right long-term goals, identifying your target audience and doing extensive research on your competition, you can easily determine which of the above-listed ideas sound the best.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

5 Ways to Increase Teamwork at Your Marketing Company

Your marketing company’s efforts to grow and succeed are either pushed forward or pulled back to the degree that your employees are able to work together as a team. Teamwork is something that everyone talks about, but few seem to know how to achieve it. Sure, people can be complicated, and what works for one organization might not necessarily work for yours. But there are some basic principles of fostering teamwork that seem to apply across the board. Try putting some of these team-building tips into play in your company and see how much of a difference they make.

Create a Team-Focused Culture

It all begins with leadership. As a manager, your actions, your words and your values set the tone in your organization. Everyone else takes their cue from you. So if you want to create a work environment that is more team-focused, that encourages teamwork and that builds in-house relationships, then it all starts with you.

So how can you build your organization’s sense of team identity? There are plenty of tactics and hacks that immediately come to mind. Can you picture an executive with his eyes closed, falling backwards and trusting everyone else to catch him? It sounds a little hokey, and maybe those gimmicks might not be right for your group. But they might get you thinking in the right direction.

Teamwork won’t happen by accident. That doesn’t mean you have to push everybody into it in an artificial way, but you do need to get involved. Start thinking of ways to do this. It might start out in subtle ways—maybe you could simply start using words like team, teamwork, us and our a little more deliberately. It’s a start.

Cross-train Your Employees

Once you begin shifting your mindset to be more inclusive and participatory, another great way to foster a team mentality is to start cross-training your employees. Pushing others out of their familiar roles from time to time can help everyone to see beyond their own cubicle and to get a grasp of the larger picture. This can foster greater appreciation for coworkers, and it can help each individual to make decisions that are not only good for them and their department but for the entire organization as a whole.

Allow Workers to Use Their Strengths

One of the most powerful methods for boosting productivity—especially on a large-scale basis—is to enable people in your organization to focus on their strengths. When people are able to do work that they love, they put a lot more effort into it and are far more productive. They feel happier and achieve a greater sense of satisfaction from their work.

Now, sometimes this might mean that you’ll need to give your team more freedom to explore their career paths within your company. And you might also need to empower them to make decisions without you. That can be scary for you, if you’ve never done it. But if you’ve hired good people, then there’s nothing to fear. You will unleash their potential, and your whole organization will benefit from it.

Improve Communication

There are many ways to improve communication in your company, including an overhaul of your current practices in terms of meetings, committees and communications technology. But one of the best ways to improve communication and build your team’s effectiveness can be to utilize group messaging apps. Sure, memos are great, but this isn’t 1985. There are better ways to communicate and share information at the speed of thought, so don’t limit your team to outdated, slower methods. Let them use the technology at their fingertips to eliminate barriers and work together more smoothly.

Reward Excellent Performance at the Group Level

Everybody wants to be appreciated, and one of the best ways to show your appreciation to your employees is to reward them for a job well done. But sometimes your efforts to build people up can actually work against you—and them. Instead of only focusing on individual rewards, try letting your team work together to come up with goals and rewards that they can work toward as a team. This can go a long way to cement their relationships and unify their efforts toward a common goal.

Keep in mind that many of these ideas work best as they are implemented together. Improved communication combined with empowerment and group rewards create a synergistic effect that will raise your whole team to a higher level.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

4 Ways Technology Continues to Improve Our Quality of Life at Home

The phrase “quality of life” can mean different things to different people. Some might equate it with wealth, or health, but that’s only two of the many factors we need to get greater satisfaction from our lifestyles and surroundings. Technology in general, however, is created to fulfill a need. It makes our work easier and our entertainment more immersive. Technical advances enable us to control our lives far beyond subsistence or even luxury. What technology has done for us is to increase our quality of life in nearly every way. Here are just four to consider.

Live More

Better healthcare and nutritional understanding has resulted a growing segment of elderly people with limited mobility or other inevitable consequences of aging. Medical technology has given our seniors more options to continue enjoying life. Apart from superior medical care, we have made-to-order prosthetics, smaller and more powerful hearing aids, and the capacity to regenerate corneas for treating eye disorders. Older as well as younger people can also enjoy all the benefits of internet surfing, video chat, streaming movies, computer applications, and much more to keep life interesting and enjoyable.

Learn Digitally

Computer-based e-learning has grown into a huge field with many real-world applications. Schools, companies, and researchers are producing interactive programs to teach, test, and analyze many types of knowledge, reactions, and skills. Aligning e-learning applications with techniques like gamification and virtual or augmented reality are making study fun and highly engaging. Trainees, students, and designers are finding that knowledge is not only easier to acquire and retain, but also addictive.

Automate Your Home

Wi-Fi and interconnected devices, or the Internet of Things (IoT) are turning our homes into easily managed networks. With smartphone apps, you can control and program lighting, thermostats, locks, and cameras. You can start the dishes or laundry from across town, or even have the fridge issue an alert when there’s no more milk. Wireless technology allows you to see who’s at the front door or what your pet is up to without leaving your office cubicle. As the technology expands and merges with AI, the possibilities are endless.

Enjoy Your Pool

The favorite haven in hot weather, the family swimming pool, is also evolving with us. Whereas it was once a chore to maintain water quality and filters, smart apps and sensors are allowing us to monitor and manage chemical treatments automatically. Custom pool builders, like KrisCo Aquatech Pools & Spas, can now provide solutions such as grottos, waterfalls, LED lighting, and more to make your pool a unique, beautiful outdoor experience customized to your tastes. You get both maximum pleasure and convenience.

There are downsides, such as unfortunate glitches or the threat of hackers. For people of all ages, however, technology continues to make life better.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Top 4 Business-Friendly Tech Trends in 2017

While there are numerous traditional marketing trends that new entrepreneurs should still be using, the rules of the game have changed in the last several years. For instance, everyone knows that e-commerce is on the rise. In 2006 the number of sales made on the internet amounted to merely 3 percent, while 10 years later, in 2016, it was estimated at 15.5 percent. This is just one of the innovations that your business needs to adapt to if it’s to survive and with the myriad such changes taking place every day, you may need some high-tech help. In order to help you deal with this with great success, here are top four business-friendly tech trends that you should look out for in 2017.

The digital office

The first thing you need to keep in mind is the fact that if your business works online, it means that it is up for business 24/7. Unfortunately, this means that you need to follow this trend as well and be available even while resting at your home or enjoying on a family vacation. All of this is made possible with the aid of a smartphone, tablet or a laptop by your side. For communication, you have so many IM apps to choose from like Skype, Viber or Facebook Messenger. The same goes for the collaboration software, which can make running major projects possible even with a team that never meets in person. Add cloud storage to the mix and you will soon realize that your entire office has migrated into the digital world.

Internet of Things

Although the Internet of Things (IoT) may be a notion that is widely talked about for the last several years, a lot of experts firmly believe that 2017 is going to be the year of its massive breakthrough. The first reason for this is – the fact that the entire world of marketing (at least its more efficient side) relies on the amount and reliability of gathered data. With the Internet of Things, they will have a way to improve both of these aspects of their data gathering efforts. Apart from this, the IoT is expected to completely revolutionize the world of inventory tracking and management, as well as give your remote work efforts a significant boost.

Automated marketing

In the past, running a marketing department on your own was a much less time-consuming task. You set up a strategy, you put things in motion and then you wait for the response. Same goes with the digital marketing, with the major difference of the response arriving almost immediately and you having to make adjustments according to it.

Furthermore, an average company has at least a blog, a YouTube channel, a page on LinkedIn, a Facebook, a Twitter, possibly even an Instagram profile. Managing all of this is an incredibly arduous job but it is a job you will have to do nevertheless. This being said, one of the ways to both boost your efficiency and manage your time better is to try and automate your digital marketing as much as possible.

Investing in security

In the end, you should be aware that you need to make some significant investments in security if you are to remain afloat in 2017. Some may automatically assume that we are talking about their cyber-security, alas, this is not the case. Cyber-security is a threat scary enough, something that mass media spreads awareness off day in and day out. Unfortunately, due to the obsession over this aspect of their company’s security a lot of people have completely forgotten about the actual physical security of their company. Because of this, it would be great if you could find some room in your budget for a brand-new surveillance system, as well as a reliable HID reader.

Of course, there are many other business trends that are worth your time, money and effort and the reason why we made up our minds for the above-listed four is due to the fact that they often get overlooked. While a marketing team manager may spend countless hours developing a social media marketing strategy, the thought of automating it might not even cross their minds. Moreover, although no one forgets to install a new lock on their office they might turn their focus elsewhere once it is required to make some more serious investments towards their office security. On the other hand, this also means that these four trends are there to help you get a competitive edge.


 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

5 Small Business Development Strategies

Every entrepreneur starts small but garners big dreams. Alas, small businesses in the early stages of growth face a variety of different challenges, struggling to stay afloat and spur sustainable growth.  Indeed, there is a lot of ground to cover if you mean to navigate the labyrinth of growth and the minefield of key decisions. The best shot is to emphasize vital areas of operations, including marketing, customer service, employee training, and partnerships. A bit of planning and strategic thinking pays off massively in the long run.

Focus on marketing

Without a great marketing strategy, a small business can hardly hope to gain a foothold in the market. After all, the customers must be aware of your existence and have a reason to choose you over your competition. You have to boost your visibility, create buzz, and make a name for yourself. Thus, during the first year, marketing should account for the largest share of the budget. Do not fail to utilize cost-effective digital marketing channels to your utmost advantage and reach a wide audience.

Invest in your employees

Employees are the glue that holds your organization together. They are your first and last line of defense, so you better be prepared to invest in them. Provide training opportunities and let them grow professionally, hand in hand with the whole organization. Employ innovative and creative methods of engaging and motivating them and enhance productivity across the board. Foster a strong, open culture of innovation and encourage everyone to exchange ideas and knowledge.

Form partnerships

Strategic partnerships are a great way to leverage capacities of established businesses. A distribution company, for instance, could enable you to get your products in front of the customers. It is recommended to rely on organizations that complement your strengths and weaknesses. Not even your competition should be ruled out of the picture. Also, note that it’s also possible to become a part of franchises such as Oporto to gain a head start and make leaps and bounds.

Harness the power of data

Big data is a game-changer in the business world. It empowers organizations to break new ground and offer a personalized customer experience. So, dig into consumer data and uncover the patterns of behavior, including shopping habits. Figure out buyer personas and tailor your products and services to wants and needs of people and adapt to the segmented market realities. To pull it off, you will have to utilize advanced analytics and big data tools at your disposal.

Business acquisitions

It is true that acquisitions can be a risky and costly proposition. Still, do not dismiss them just because your business is still in its infancy. They could also be a way for you to become a major player and a leader in the industry. You have a chance to tap into new customer bases and revenue streams. Just steer away from bad purchases and do not bite off more than you can chew. Do a thorough research, come up with a checklist, and identify suitable targets.

Lay the groundwork for lasting success

For better or worse, there are no one-size-fits-all solutions in the business realm. Then again, you can rely on some tried-and-tested strategies to get over growing pains and ahead of the pack. Cut through the noise by carrying out smart marketing campaigns. Unlock the full potential of your manpower and let it be the driving force to success. Soak in customer feedback and make informed decisions. Strike sound partnerships and see if you can move ahead by acquiring other businesses. Finally, strive to put the customer in focus and build your operations around it.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments