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Marketing Mistakes Your Business Should Avoid

Marketing for a large or small business is meant to be an investment, not an expense. Whether your strategy is digital or print, this sort of investment always has a risk. The correct buy-in offers a large reward, while the incorrect one can put a business under. Here are five common marketing mistakes your business should avoid in any advertising plan. Learning from others’ mistakes helps you create a return on your investment.

Paying to Advertise to Everyone

Getting potentially limitless exposure for your brand may seem appealing, but what good is it if your target audience is a fraction of that? Paying to advertise on broad channels is often an expensive and risky proposition. Look to marketing channels where you can target your audience by demographics and location. Use your own historical data to determine these statistics and you’ll see bigger returns on your investment.

Believing Empty Promises

If you’re a business owner or marketing professional, you’ve probably received your own fair share of “cold call” emails. Many of these start with an empty promise, such as, “Rank number one on Google for your search term.” These promises are so generic and empty that a reputable marketing agency or service provider would no better than to use it. Use genuine language to connect with readers first.

Not Doing Your Own Research

Don’t buy into any marketing plan because a sales representative made it sound appealing. Like anything you buy in your business or personal life, make sure you know what you’re getting into before you make the investment. A little research goes a long way. Always ask for references that you can contact, and look up reviews for any marketing sales pitch you might receive.

Changing Direction Early

Buying into a marketing plan isn’t an overnight success. There is no question you want the return on your investment just as fast as you wrote the check, but most marketing takes time to set in with your audience. The first few days, even weeks or months, can often be a nerve-racking experience. If you’ve done your due diligence, know that a little patience can go a long way.

Email-Only Communication

While it’s convenient to communicate only over email, being able to speak with your advertising reps over the phone or even in person will give you more peace of mind and realization that the service provider cares about your investment. Take the time to pick up the phone when researching your marketing plan. Those that communicate with you are much more worth your time and investment than those that don’t. You can also think about call center consulting as part of your marketing strategy. Call center consultant professionals will help devise a strategy specific to your business to get buyers interested.

Marketing is a hairy business. You have to do a lot of your own research to see the fruits of your labor come forth. Use these ideas to improve what you already have and get more involved in other kinds of campaigns as well.

 

 
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Marketing In Today’s World: What Methods Are Most Effective?

MarketingGetting the name of your business out in the open is an important step in gaining new customers and building your company. From mailing advertisements to posting on social media, the methods of marketing have changed significantly in recent years. There are a few techniques that are effective for all customer bases and that will deliver results in a short time if you maintain the strategy.

Influencing

This is a technique where a person is featured in an ad that is geared toward a target audience. It could be an actor, an athlete or someone else who has a high impact for the company. This is similar to word of mouth advertising where the person who is used in the ad campaign talks about the benefits of the company and what it can offer to the consumer.

Live-streaming

If you like being in the spotlight, then live-streaming is a way for you to get your story across to a large audience. It’s easy to use this method with branding on social media as many businesses are now adding videos to their social media pages. They see the positive results that other companies are getting with videos and short clips of products and services that are offered. You can even do live sales when you want to reach a large number of customers at one time.

Chatbots

These are the wave of the future when it comes to customer service. Most businesses don’t have people who are awake and ready to answer questions all the time. With a chatbot, you can set the robot to answer questions at any time of the day or night so that customers at least have a basic idea as to what the company offers. The responses that are created by the chatbot are done so in a way that coincides with what the human mind would think. Most phones have a chatbot already installed, such as Siri, that will recognize the person’s voice and be able to answer questions.

Personalize

The best way to keep a customer’s attention is by personalizing the sales experience. You need to ensure that you keep track of what the customers want, tweaking the inventory so that you have the supplies on hand to meet the demand. Social media is a great way to keep up with the personalization of customers.

Marketing changes all the time. Most of the techniques that are used now are on social media so that businesses can stay in touch with customers at all times. If you want your business to succeed, it’s best to reach out and take chances as they come.

 
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3 Reasons Scheduling Software Saves The Social Media Business World

unnamedA timely post to a social media platform can lead to higher conversions, more buzz for your brand and a slew of other benefits. However, there may be times when you want or need to post something overnight or at another time in which you can’t be at the computer. With social media scheduling software, like SimpliBuzz, you never have to worry about missing an opportunity to leverage your social following to help your business make money.

Create a Message Now and Schedule It for Later

If you have a national or international following, you may want to post messages across a variety of time zones to maximize reach and customer awareness. With a social media scheduling software program, you can create a message while you are sitting at your desk at work or before you go to bed and schedule it to post when it is most convenient. This is perfect for when you want to announce a secret midnight sale or need to post a message multiple times over the course of several hours or days.

Keep Track of How Your Content Is Doing

Simply posting content via your social media platforms is not enough to ensure that your message is being heard. Instead, you need to know whether or not a particular piece of content is being talked about, shared and otherwise valued by your followers. If your followers do decide to engage with a piece of content, you can learn about it in real-time and respond in a timely manner. This is important because your customers want to know that you hear them and care about their enthusiasm for your brand or their concerns over what they may have read or listened to.

Stay Organized When Conducting a Marketing Campaign

There is a good chance that you are going to recycle content from previous marketing campaigns into your current one. There is also a chance that you will attract the interest of spam or bot accounts each time that you post to your social media profiles. With a good social media scheduling program, you can make sure that your content is not being seen multiple times by the same people. It also helps to reduce the odds that you interact with fake accounts, which is a waste of time and money.

 

If you are looking to make the most of social media, you need a social media scheduling program. It allows you to post in a timely manner, keep track of your content and ensure that you are getting the most for your time and marketing dollars.

 
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IT Illiterate? How to Minimize Technological Challenges in Your Company

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When it comes to running a modern company, you don’t always have to be a tech-savvy business owner for the purpose of achieving success in your chosen industry. Nevertheless, there will be times when your business acumen will be tested with technological challenges.

Even if you are not the most technologically inclined business owner, your managers and employees will expect you to be resourceful enough to know how to handle situations such as the five described below:

Productivity Software

Even if you are a micro company, the time will come when your office staff will need to utilize productivity software to get their jobs done. Your best bet in this regard is to consider a cloud productivity solution. If your employees are comfortable working from home or on the road, you may want to think about subscribing to a Microsoft Office 365 plan. The key to choosing the right cloud suite is to meet with all employees to identify the productivity needs of the office.

Security Incident Response

Choosing to implement your own data security strategy when you are not familiar with your office system can be a recipe for disaster. It is always better to get help when it is needed if a certain solution doesn’t work out, and this is something you can easily accomplish with Ottawa tech support or other remote IT services that can provide network monitoring as well as immediate response to security incidents such as data breaches.

Hardware Failure

If you can’t afford expensive hardware repairs, keep your office equipment to a minimum. Speak to a business consultant about a cloud computing solution such as Software as a Service (SaaS), which allows you to remotely access your data and apps, thereby keeping your hardware requirements to a minimum.

Bring Your Own Device (BYOD)

If you choose a SaaS solution, you may want to streamline your IT infrastructure even further by allowing employees to use their own laptops and tablets at work. If you choose to implement a BYOD policy, be sure to retain a managed IT services provider for security and maintenance.

Outdated Equipment

Back in the days of client/server network architecture, business owners were essentially obligated to hire permanent IT staff to manage the system. If you have not upgraded your office network in years, chances are that you will need to retain that staff; however, upgrading to a modern system will allow you to outsource your IT processes.

In the end, even if you don’t know too much about technology, you can still manage a modern company with the five solutions mentioned above.

 
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5 Types of Software Your Business Needs to Invest in

5 Types of Software Your Business Needs to Invest inThere has been such a surge in the introduction of new technologies in just the last ten years that it is difficult for business leaders and even employees to keep up. There is ample incentive, however, for all businesspeople, no matter how modest their company is, to look into the possibility of using new and powerful technology to improve their products and services. Here are some new technologies to consider.

Local Search

The ability to search the web has changed the world in many ways. What has been far too often overlooked is the fact most computer users can’t perform a similar search on their own data. There have been some attempts to remedy this vacuum with features like Spotlight and applications like Beagle. By and large, though, they haven’t been adopted by businesses yet. This has the potential to be a major game changer, as the overwhelming majority of most companies’ institutional knowledge is not published online.

Voice to Text

The one-button feature built in to many mobile phones that allows users to translate spoken questions and communications into text is among the most popular and with good reason. Voice to text applications have a long history dating back to the earliest PCs, and the speed they make available to users is worth every penny spent on them, because it maximizes efficiency and allows users to perform data entry tasks in fractions of the time it would take to do it manually.

On-Demand Office Space

Many companies maintain a large “in the field” workforce and, therefore, have to make provision for shared offices on a flexible and dynamic schedule. This is known in the industry as hot desking. Like the shared office suite and remote work arrangement industry standards, hot desking allows companies to maximize the utility of physical workspaces through Add-On and other types of special software.

Digital Photography

Cameras with unlimited film are so recent that their potential uses haven’t even been fully considered yet. The document archival possibilities alone (especially if combined with optical character recognition or OCR) are intriguing enough that any company that needs to advertise (pretty much every business out there) should invest in this technology. Although it is pretty common now, it is especially useful when posting pictures on websites and social media. Just make sure that whichever camera that you’re using is of the best quality—such as a new Canon or Sony.

Desktop Databases

The formats businesses store their data in are crucial, yet most companies use computer technology to build the digital equivalent of the “shoebox full of receipts” common to stories about disorganized enterprises. Industrial-grade databases with very powerful features are available at minimal cost now that would give those businesses a much better means of managing their information. If combined with some of these other technologies, local databases would become even more powerful.

Technology management isn’t easy. It requires a considerable time investment and more than a little patience. Ultimately, however, the benefits are more than likely to outweigh the costs, and the effects of better and more efficient management practices are likely to register throughout the enterprise.

 
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How to Build Up Your Brand Platform Online and Off

Every business needs a brand platform. Creating a brand and logo for a startup or new business requires studying the relationship between your target markets and your specific business offerings. A brand platform is the basic structure of sales and marketing of the business offering that creates the broadest range of visibility and branding within a particular market. But how do you make sure your platform is built up properly online and off? Here are some ideas for how to strike a balance between both.

how-to-build-up-your-brand-platform-online-and-offHow to Build a Brand Platform

The brand platform you create for your company consists of operatives and business plans you want to use for most of your sales and marketing campaigns. The brand platform is founded upon proven track records of product and/or service viability. What the brand platform must include is specificity and buyer psychology. These are added through a study of the overall business competition and customer buying habits.

The more unique products and/or services there are, the more closely the brand platform needs to fit the business image. For example, if the business offering is comprised of a product and a service, the brand platform should relate the uniqueness of the products compared to its competitors. Place greater accent on excellent service by demonstrating business experience, skills, and talents.

Image and Visibility

Once a brand platform is structured and implemented, it is time to build upon the components. To do this, consistency in advertising and promotion is required. As an example, the sales and marketing visibility of logos, brand “promises” and business image should remain consistent both online and off. This means things are consistent and offer the same image through your website and on your company building. However, it is also important to stylize these components so they meet social media protocols and venues online and local markets offline.

Brand Language

To learn how to build up your brand, it is necessary for business owners to qualify each word in their advertising, promotion and event content. This helps embed the brand more deeply and makes the brand platform significantly more successful. Use phrases that connect to your industry, service, or product as you advertise. Make sure the message is consistent throughout your marketing techniques and helps to define what you do and who you are. This is true for your website language and content as well as face to face conversations. If you do sales or call center marketing as part of your offline efforts, partnering with experts like Powerhouse Consulting can help you to develop specific scripts that incorporate key phrases which can be a great addition as well.

The Brand Platform Pyramid
Think of your brand platform as a pyramid with the business name at the top of the pyramid, and the underlying structure composed of products and/or services, PR venues with proven track record, and a foundation based on solid business relationships with customers. Within each of the levels of the pyramid there should be room for outward and upward growth. Taking part in local events and business associations can be an extension of customer relations. Similarly, industry events become an extension of online and offline visibility that ensures business growth. Use these offline events and venues to start new relationships, networking and selling. You’ll also want to think of ways to market online to build up your base through social media, google searches and stellar content.

Building a brand is never easy. Your business will have to consider all facets of who they market and appeal to most. Use both online and offline methods to market to the right crowd and watch your business grow.

 
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How to Resist the Destructive Temptations

For a long time, scientists believed that giving a loud promise to commit an action contributes to its future execution. How surprised they were when recent studies found quite an opposite: words and actions are perceived nearly identically by our brain. That means thoughts about resisting a temptation indirectly lead to giving in to the temptation.

So what to do and how to resist?

There are at least two forces that cause us to be tempted:

  • The belief in our own right.
  • The blame for the failure, which leads to the total failure of the mission.

These are two features of human psychology that make us give ourselves indulgence to the inclinations (for example, the leadership and best workers often illegally use the budget for their own purposes as they think they deserve the reward).

You could eat the whole pizza, but ate only three pieces? You could completely update our wardrobe, but stopped just in a new jacket? Too often we excuse ourselves!

Interesting fact: even such a reliable and recommended “to do list” can backfire. Has it ever happened that, having made a list of what you have to do (for example, on a major project), you feel extremely happy with yourself, believing the work is done? If so, then you are not alone.

We often confuse a list of upcoming steps with the real work. Students often admit they love seminars for productivity improvement as after listening to a lecture, they already feel successful, despite the fact that they have not done anything yet. This is a classic brain trick!

(https://pixabay.com/static/uploads/photo/2014/11/02/06/46/temptation-513494_960_720.jpg)

(https://pixabay.com/static/uploads/photo/2014/11/02/06/46/temptation-513494_960_720.jpg)

Interesting Scientific Experiments

The psychologists from Northwestern University in Chicago have proved that very few people can resist temptations. Moreover, the less resistant the person considers himself, the more likely he is not tempted.

The participants were 53 smokers. They were randomly divided into two groups. The members of the first one were called “persistent” while the members of the second one – “susceptible to temptation.” Then both groups were asked to watch a half-hour excerpt from the film “Coffee and Cigarettes” by Jim Jarmusch. Also, the participants were promised a prize for abstinence from smoking. The ability to resist the temptation could be proven in several ways:

  • Leaving a cigarette in the other room.
  • Putting a pack on the table beside oneself.
  • Holding a cigarette in the mouth.

For the most part, the “susceptible to temptation” left cigarettes in the other room or on the table thereby avoiding temptation, while the “persistent” tried to show their strength of will, but finally, started smoking.

This conclusion was confirmed by another series of experiments, which measured the success of ex-smokers – first, the weeks after quitting smoking, and then after four months of abstinence. The second test showed that 60% of former smokers who had claimed that they could easily give up went back to the bad habit, whereas 40% of “susceptible to temptation” started smoking again.

(https://c2.staticflickr.com/6/5204/5287505865_4bb4742b1f_b.jpg)

(https://c2.staticflickr.com/6/5204/5287505865_4bb4742b1f_b.jpg)

How to Resist Temptations

There are a few tricks that may help you:

  • Study the way you talk to yourself and others about the successes and achievements of your willpower. Do you praise yourself for victories? Do you blame yourself when giving in to the temptation? Do you use your “good” behavior to allow yourself something “bad”? It is harmless encouragement or it undermines your major goal?
  • Change your attitude to concessions. Consider them as a threat to your objectives. This may help you to decrease the attractiveness of doing something amazingly well just to further give up the slack.
  • Try to think about thighs you need more than the temptation. Your desires must be great! Let’s say you’re stuck on the hated work and want to find better career opportunities. Coming home, the first thing comes to your mind is to ear and have a rest. It is very tempting…but if you wish to change the job, don’t you think it’s better to spend that time on reading a book or honing your skills?

If you do not resist the temptations, you will always back to the level where nothing happens and nothing is done. You will miss a lot of opportunities. But if you want something more and if you overcome at least one temptation, you will see a perspective opportunity to become a better version of yourself.

People susceptible to temptation hardly reach the comfortable life speed. They have to start over and over again. If you feel tempted – take a pause! Let the energy you want to spend on the temptation simply circulate through your body. Breathe and gain willpower that is necessary to resist the temptation. Focus on what you really want. The ability to resist the temptation is the same ability that allows you to reach the necessary life pace. Moving faster, you have more chances to resist the temptations.

Bio:

Lucy Adams is an essay writer and a blogger. She’s a loyal partner of https://bestessay4u.co.uk/. This diligent author is always ready to bring your ideas to life, so don’t miss the chance to start the mutually beneficial collaboration.

 
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How to Write a Striking Resume

Published on July 5, 2016 by in Guest Post
Photo Courtesy of Static Flickr

Photo Courtesy of Static Flickr

Your resume is verified and looks great, but you still can’t get the job of your dream? Drawing the attention of HR-specialists may be difficult, especially if you send the CV to a large company, where the manager gets hundreds of emails daily. Thus, the only way out is to be somehow different from others. But how to achieve it, avoiding mistakes?

Buzz Essay writers have studied the most successful CVs and compiled a list of 10 best recommendations.

#1 One Job Vacancy – One CV

Yes, this is the advice from the category of truths, but for some reason, the applicants continue to be lazy and send the same resume to completely different companies and positions. Naturally, the results of such a delivery are far from perfect.

Be smarter: learn more about the job and the employer. Study the website, the communities in social networks, press releases, etc. In other words, get as much data as you can. The collected information will help you to place the emphasis on skills and merits that are in priority of the company.

#2 Focus on the Employer’s Needs

It’s quite important to clarify your motivation and interest. However, to be fair, an explanatory story about the benefits that you are able to bring will be much more important to the company. A skillful self-marketing is right what you need.

Since you sell services on the labor market, you have to be able to present them. Do not write an autobiography – remain the key information relevant to the selected employer.

#3 Carefully Play With Fonts

Standard Microsoft Word template won’t make you special. I don’t mean you should use infographics, but try to make the CV clear and easy to navigate. Divide all the text into several blocks, select readable fonts and highlight in bold most important.

#4 Use Facts and Figures to Proof Your Expertise and Professionalism

Everyone can write that he’s experienced and skillful. But these words are absolutely empty. Give specific facts to prove all the stated achievements. Do not forget about the simple principle: if someone who you know personally could write in your resume the same facts and does not lie, these facts are not special and should be excluded.

#5 Specify Really Interesting Interests

No one wants to hire a boring and inactive person. If there is nothing to talk about, probably you just haven’t thought seriously about the importance of your favorite activities.

Do not bring fictional hobbies. By the way, do not be shy to state interests that are somehow related to your future possible duties.

Photo Courtesy of The Blue Diamond Gallery

Photo Courtesy of The Blue Diamond Gallery

#6 Do not Forget to Show Your Volunteer Experience

If you’ve ever participated in any event on a voluntary basis, feel free to state it in the CV. The fact that you’re diligent and mercantile is an additional bonus. From the point of view of the employer, the money shouldn’t be the only factor that motivates you.

#7 Be Socially Active

Participate in exhibitions and communities, attend special courses, etc. There’s a harsh way, but at the end of it, you may see the lightJ. Let the employer evaluate you at a stressful atmosphere or in conditions close to the future job.

#8 Attend the Company’s Meetings

Another indirect way to promote yourself is to attend the event held by the company. Try to meet and talk with the maximum number of employees instead of bothering the same HR-manager every time. The comments like “Seems like I’ve met you somewhere” will give you much more credits than a single opinion.

#9 Behave Like a Businessman

Take business behavior as a constant. Even if you’re going to apply to IT company that sticks to an informal style. Serious intentions = serious work. Yes, you may turn to an informal style in communicating and dressing, but only if the employer let you do this.

Photo Courtesy of Pixabay

Photo Courtesy of Pixabay

 #10 Use Insights

Nothing will help you more than recommendations from the current employees. Look for friends, acquaintances, right connections, etc. The right person is usually at the distance of only a few handshakes. It would be great the CV will be strengthened with the feedback from colleagues.  Well, even a by-the-way reference is much better than nothing.

Bio:

Lucy Adams is an open-hearted blogger from BuzzEssay.com. Her papers are available by this url. Lucy is a generalist able to cover a variety of topics. Thus, feel free to share your craziest ideas and get a well-thought research on the most burning topics in return.

 
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New Automotive Enthusiasts Site : DriveTribe

automotive-banner-01

DriveTribe looks very promising.  We’re launching a new automotive enthusiast website as well.  http://www.bigskid.com/forum/

 

Mandatory Credit: Photo by Nils Jorgensen/REX/Shutterstock (5450046ad) Richard Hammond, Jeremy Clarkson, James May 'Clarkson, Hammond and May Live' at O2 Arena, London, Britain - 27 Nov 2015 Jeremy Clarkson, James May, Richard Hammond, host 90 minute arena show featuring stunts, supercars and never before seen sequences, at the O2, London.

Photo by Nils Jorgensen/REX/Shutterstock (5450046ad)
 Richard Hammond, Jeremy Clarkson, James May
 'Clarkson, Hammond and May Live' at O2 Arena, London, Britain - 27 Nov 2015
 Jeremy Clarkson, James May, Richard Hammond, host 90 minute arena show featuring stunts, supercars and never before seen sequences, at the O2, London.

The post New Automotive Enthusiasts Site : DriveTribe appeared first on Big Skid Media Group.

 
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4 Reasons to go Back to School and Unlock your Career Potential

Published on June 27, 2016 by in Guest Post

Many of us choose to go to college right after high school, and many of us have no idea what we want to do career wise. Some may find their dream job, but many end up pursuing a career that leads nowhere. Going back to school can have benefits that you may have missed the first time around.

Many of us choose to go to college right after high school, and many of us have no idea what we want to do career wise. Some may find their dream job, but many end up pursuing a career that leads nowhere. Going back to school can have benefits that you may have missed the first time around.  Different Career  Having a career, or job, you hate can quickly burn you out and lead you to pursue a different career that is more aligned with your goals. However, your dream job can mean returning to school to get a certification or an additional degree to land you the job you want. Many companies in the engineering and design fields require a bachelor's degree for consideration and other similar fields may also require more prestigious degrees.  Get Ahead of the Competition  Bachelor degrees don't hold the same weight as they used to, and employers can overlook a seemingly qualified individual for someone with a more education under their belt. Having a library science degree, or other master's degree, will put you one step above the majority of candidates, and having a PhD will push you even farther ahead. If you couple these degrees with work experience, there's no telling how far you can go in your career.  Having more education can also allow you to be more savvy and shrewd in the field you're in or pursuing. Continuing to educate yourself keeps you current with changes in your industry and the world while giving you a perspective that others may have overlooked.   Earn More  This may be obvious to some, but returning to school can lift the ceiling of your current career to more lucrative positions. Many of us flat line in the career we are currently in, and we have the desire to move up the latter and earn more without switching fields altogether.   Networking   Networking is plays a big role in landing jobs in fields you want, and what better way to network than at school. This is especially true when you’re pursuing a doctorate or master’s degree. Many of those people have experience with other companies and individuals making it easier to get a job where you want when you finish your schooling.  Going to school is a time commitment, but it can be a rewarding experience when you're finished. Understanding the tips above will help you make an informed decision regarding going back to school. Different Career

Having a career, or job, you hate can quickly burn you out and lead you to pursue a different career that is more aligned with your goals. However, your dream job can mean returning to school to get a certification or an additional degree to land you the job you want. Many companies in the engineering and design fields require a bachelor’s degree for consideration and other similar fields may also require more prestigious degrees.

Get Ahead of the Competition

Bachelor degrees don’t hold the same weight as they used to, and employers can overlook a seemingly qualified individual for someone with a more education under their belt. Having a library science degree, or other master’s degree, will put you one step above the majority of candidates, and having a PhD will push you even farther ahead. If you couple these degrees with work experience, there’s no telling how far you can go in your career.

Having more education can also allow you to be more savvy and shrewd in the field you’re in or pursuing. Continuing to educate yourself keeps you current with changes in your industry and the world while giving you a perspective that others may have overlooked.

Earn More

This may be obvious to some, but returning to school can lift the ceiling of your current career to more lucrative positions. Many of us flat line in the career we are currently in, and we have the desire to move up the latter and earn more without switching fields altogether.

Networking

Networking is plays a big role in landing jobs in fields you want, and what better way to network than at school. This is especially true when you’re pursuing a doctorate or master’s degree. Many of those people have experience with other companies and individuals making it easier to get a job where you want when you finish your schooling.

Going to school is a time commitment, but it can be a rewarding experience when you’re finished. Understanding the tips above will help you make an informed decision regarding going back to school.

 
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