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Top Reasons Your Business Should Invest Heavily in Social Media Marketing

Marketing your business is a constantly evolving challenge. There are many advertising options out there, and all of them can get results. But very few of them offer the same advantages that social media marketing (SMM) offers. Here are the top three reasons why your business needs to be going all in on social media.

Drive Targeted Traffic to Your Landing Pages

Big media reaches tons of people and has its place in your overall marketing strategy, but there’s nothing better than going directly to your target market. Social media allows you to bring very targeted traffic to your website. Once you narrow down your niche and find which social media platforms your target customers use most, push heavily into those channels. If you’re using accurate client personas and are focusing your efforts properly, the traffic you receive from your social campaigns can convert at a very high rate.

Instantly Connect with Your Customers

One of the best things about social media is its ability to put you directly in touch with your customers and potential customers in a way that they feel comfortable interacting with you. They might not fill out a contact form. They might dread dialing your toll-free number and going through a million options with the chatbots. But they’ll leave a comment on a Facebook post or answer back to an instant message on Instagram. You can receive a lot of information about what your customers want from you based on your SMM campaigns, with every post giving you immediate feedback.

When customers leave comments on your social posts, respond in an appropriate way, even if it’s just to give their comment a like or to drop in on their page and like a few of their posts too. You’d be surprised at how much of an impact this can have on some of your followers and how they feel about your brand. This, along with help from a program like Shaw Media Marketing, can also improve your search engine optimization.

Build Your Brand Cost-Effectively

Let’s face it. For many small businesses, the biggest draw of social media is its low cost. Advertising through big media campaigns is simply not an option for them. Social media marketing is so much more affordable and more cost-effective than traditional media, making it a no-brainer for your business too.

But while you can set up accounts and use social media for free, that doesn’t mean that you need to rely only on sweat equity to accomplish your goals. Paid social ads offer a great ROI and deserve a large share of your overall marketing budget due to their ability to target your chosen demographics with laser-like precision.

If you’re still sitting on the fence regarding social media marketing, there is no better time than the present to make your decision and get started. Don’t be intimidated by your lack of expertise in all things digital. Just get started. Consult a professional if you need more info, but don’t keep sitting back watching the opportunities pass you by.

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7 Marketing Tools & Technology Tips for 2018

As we move into the New Year, thoughts inevitably turn to what we are leaving behind in 2017 – and what we can look forward to in the upcoming year!

In the Tech and the Marketing worlds it is usually a good idea around this time of year to peer at the horizon and predict a number of innovations and groundbreaking products in both of these worlds. After all, if you know in advance the tools and tech that will be lighting up 2018 then you are already a step ahead of the competition.


Downloading and use of apps is growing year on year. What’s more, because Apps are a medium people choose to download and use, they already come with a cachet of agreeability from the customer that is not typically generated by things like promotional e-mails.

These things in fact tend to alienate customers – reading rates for promo e-mails hover around 5% – so finding new ways to communicate with the customer is of growing importance – mobile apps may be just the things to do this.

Go Mobile

Very much in line with the above tip, it is worth noting that Mobile devices, mainly phones, are now the number one way that people browse the Internet. Around 51% of web visits are now performed on mobile phones – which also represents a year on year growth of 25%.

The savvy marketer therefore is going to be making sure his website is mobile friendly in 2018.


Experts are predicating that 2018 is going to be the year of the video. In an increasingly crowded marketing space, marketing experts are predicting that a into a more visual space is going to help some companies get the edge in garnering attention.

In a recent poll by HubSpot, some 45% of marketing pros stated an intention to add YouTube to their marketing plans in 2018.


Podcasts are big business – many of them achieve in excess of 100,000 downloads per week, and they can have a very loyal listening fan base.

What’s more you can tailor your advertising easily. Sell male grooming products? Get an advert into a sports based podcast.

Facebook – But Not as We Know It.

When it comes to marketing, Facebook is a giant and everyone wants to be involved. But, it’s very popularity, the sheer numbers of adverts and pushed posts can leave users immune to marketing via Facebook.

That’s why in 2018 smart marketers will be pushing Facebook Live. An Experiment at SearchEngine Journal found their Facebook Live posts received 178% more views that a normal Facebook entry.


No matter if you are making videos, podcasts or written articles the trend in 2018 will be toward education in your material. First it was inspirational themes, and then it was quirky and funny. Now the marketplace is clogged with these types of messages, consumers are looking for something else to engage them.

Educational material allows you to build a voice the customer trusts – and listens to.

Tell Someone Else’s Story

No wants to read your blog about your product.

They do want to read about your product can be used to save time for busy Mom’s, how it can help them relax after a hard day’s work or hw it can improve the lives of impoverished children.

Don’t push your product in 2018, push it’s story – and make it cross platform. Make videos, post blogs, create podcasts.


That is our final lesson too – and it’s going to be a big part of marketing in 2018 – advertise across multiple platforms. The days of spending big on a TV ad and waiting for sales to roll in are over.

In 2018, the great marketing campaigns will generate word of mouth on Twitter, they will have Facebook posts carrying links to Youtue videos.

Jen Starr is part of the community team at Next Day PC. Jen enjoys staying on top of the latest tech trends and sharing how new tech can positively impact people’s lives.

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Things to Do Before Starting an Online Business

While more and more people are obsessed with the idea of starting an online business, a lot of them are still completely oblivious of all that it takes to succeed in an industry. There are some issues that need to be resolved beforehand and some infrastructure to be laid down. Nonetheless, this course of action often eludes new entrepreneurs, which causes a wide array of difficulties further down the line. In order to avoid this becoming a serious problem, here are a few things you must do before starting an online business.

1. Gather the funds

Although it is true that some online businesses can be started with as little as $500, this greatly depends on the industry you are in.

At the very least, you need to pay for website design, monthly subscription fees for software you use and the cost of registering your domain name. This is, of course, in a situation where you If, on the other hand, you are in retail, you also have to think about the cost of manufacturing/paying the supplier. Needless to say, you need to bear in mind that the less money you aim to invest, the more effort will be required on your part, which doesn’t always seem like a smart trade for those who are already preoccupied with their day-job.

2. Separate your personal from your professional life

Perhaps one of the hardest things for a first-time business owner is finding a way to separate their personal and professional lives. This needs to be done both emotionally and financially. When it comes to the former, you need to try and restrain yourself from trying to micro-manage everything, seeing as how your personal relationships might suffer because of it. Moreover, you are putting yourself at risk of burning out early, just when your business might need you the most. As for protecting your personal finances, you need to register a company as soon as possible, so that, in the event of failure, you do not lose your personal savings to repay the investors.

3. Postponing worries about customer services

Everyone knows that customer service is a vital component in the success of a company. What they disagree on is how early on you need to resolve this issue. A vocal minority argues that this is something best left for later on, while the majority of experienced business owners argue that this can be a devastating mistake leading to the inevitable demise of your company. Therefore, your customer service needs to be among the first things you deal with and if you don’t believe you can handle this adequately in-house, outsourcing might be a good idea.

4. Having loose hiring criteria

A mistake that is probably the easiest one to sneak up on you is believing that the talent will come later on and that, for the time being, you can loosen up your hiring criteria. Needless to say, the very launch of your company is where you are supposed to shine the most, which is why allowing just about anyone into the company may cause irreparable damage in the long run.

5. Spreading yourself too thin on social media

Even though there are over a dozen important social networks out there at the moment, you don’t have to be equally represented across all of them. Retailers of gadgets and software have the greatest odds of appealing to their audience on YouTube, while those focusing on arts and crafts might have better luck on Pinterest. Furthermore, teens are the most common audience on Snapchat, while Facebook is believed to be a predominantly female network. Overall, you need to identify your target audience and focus the greatest portion of your efforts on one or two channels.


At the end of the day, the greatest problem with the above-listed tips is that not all of them are logical or intuitive, which makes them easy to overlook. Sure, everyone knows that hiring the right people and dealing with your customer service is important, but not everyone knows just how dangerous skipping any of these steps may turn out to be. If you’re lucky, you will never have to find this out the hard way either.

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Restaurant Owner? 3 Ways To Get In Touch With Customer Satisfaction

As a restaurant owner, you know that customers are the lifeblood of your business. If you’re willing to listen to those customers, you’ll be better able to respond to their needs and steer your business in the right direction. Unfortunately, it can often seem impossible to get accurate information on customer satisfaction from those who work for you. Instead of depending on employees for this information, why not get it directly from your customers? Below are three ways to help you keep an eye on the satisfaction of your customers.

Be Active On Social Media

If you want to stay connected with your customers, you’ll need social media accounts. These accounts will cost your business nothing, though you’ll need to spend time managing these accounts. Not only do they help give you a presence in the lives of your customers, but they give your customers a unique way to get in contact with you. It’s become increasingly common for customers to air their grievances and ask questions on social platforms, so you’ll want to be available to help them whenever possible.

Make sure you actively monitor these channels and make them useful. If you want customers to contact you, make sure someone is always standing by to answer questions. If you can be proactive, customers will actually go out of their way to let you know how your business is performing.

Cultivate Reviews

Customer reviews are a precious commodity these days. Not only do they help you get more information from your customers about what you are doing right (or wrong), but they also help provide valuable information for those who are thinking about visiting your business. If you really want to get in touch with customer satisfaction information, you must make sure to have a presence on major review sites.

At a minimum, make sure you leave a spot for customer reviews on your own website. You should also take advantage of Google’s reviews and Yelp. Make sure to boost customers who respond positively and to respond to anyone who responds negatively. In many cases, a respectful and helpful response to a negative review can still help you when it comes to customer satisfaction. Keep an eye on these reviews, as they’ll often help you determine how to steer your business going forward.


If you really want to know what your customers are thinking, try asking them. Having a survey made is quick and fairly painless but it can provide you with a wealth of information. Many customers may log onto a review site will still fill out a questionnaire in person, especially if there is a reward for doing so. If you format the questions correctly, you can even get good data.

Make it as easy as possible for customers to take these questionnaires. Provide an option for doing them in your place of business, but also give them the opportunity to do the survey online. If you do have an online survey, make sure it is optimized for mobile devices so that customers can do the survey on the go. If you give them the tools to give you information, you’ll find that most customers are happy to tell you what they think.

Keep track of social media, use review sites, and don’t be afraid to ask your customers for input. With the right tools at your disposal, you can gather information and help your business to focus on the areas that will bring in more customers. These tools require constant monitoring and updating, but they’re ultimately among the best ways to make sure that your customers are happy.

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Social Media Strategies: 5 Tips for Small Business Branding

Social media has changed the way business is done all over the world. Weary of advertising saturation in other media, the majority of social users prefer to do business with brands they’ve connected with on social networks. No matter the size of your company, the key to building your brand is following the right strategies on the major social sites. Those who fail to capitalize on this are missing many opportunities. For building up your small business’ online presence, it’s practically a necessity. Here are some strategies to use in social brand building.

Choose the Right Network

If you’ve tried several social sites already without much success, you’re probably squandering your time and effort. It’s important to discover which social network is right for your company. Pinterest, for instance, is visually oriented, while Twitter limits you to 140-character posts. First, you should identify which social site your market segment prefers according to demographics, then allow yourself time to learn the formats and etiquette that each particular set of users expects. When you feel you’ve got it covered, then create a profile on the next and start linking the two.

Create Visual Branding

If your visual look is too varied, people following you from one network to another may get the feeling that they’re dealing with a different company. Come up with a visual look to your brand that followers will recognize and become comfortable with. This is part of building trust. Come up with logos, image and media types, slogans, avatars, and color schemes that will give your social media posts a distinct look. Be sure to use the same photo filters, as well. Your visual style should reflect your official company site and be consistent across all your social media profiles.

Develop Your Character

Branding is also very dependent on the message you put out, or your brand voice. This also has to be consistent and appealing. Your company culture, philosophy, social causes, and everything else that makes up who you are as a company should be a part of your social posts. Discovering just exactly what your voice is could take some time. Be sure that it’s positive and expressed in an authentic manner. Finding ways to express it effectively will help audiences connect with your company at a more emotional, intuitive level.

Focus on Core Topics

No matter which social media platform you use, you’re liable to see many posts, even from your loyal followers, that you find objectionable, intriguing, or hilarious. Keep in mind that as a business, you’re best response is always to remain neutral and professional. Don’t get drawn into conversations on topics that might be offensive or that have nothing to do with your company or industry. Have a clear list of topics that you think will really benefit your business and your followers. If you have an employee or service manage your social activity, set clear guidelines upfront on what is or isn’t acceptable.

Use Digital Tools

Employ whatever analytic tools are available to track your progress. The relative success of each post could help you discover the content that works best on each social site. Particularly if you operate a B2B company, take advantage of other online tools to support your social branding. For example, add your company’s social information to Crunchbase. This site is a business data firm used by companies like Xyngular, investors, and more to track startup activity and small business growth. This can help key players in your industry find you.

It may seem like an uphill battle when you start out as a relative unknown. It will take some time and patience. But a strong social media brand can become the best and most productive marketing tool you have.

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Marketing Marvel: How Technology Bridges the Customer Information Gap

The internet has transformed the way that companies communicate with their customers, presenting businesses with new challenges as well as fresh opportunities for growth. Since potential customers have hundreds of pages of information at their fingertips when they are browsing the web, businesses should expect them to research, compare and communicate with each other during many of their buying decisions. Conventional tactics centered on simple name recognition are no longer enough. Modern companies must create a complete customer experience and manage their relationships with consumers in a broad variety of digital environments.

Accessible Customer Service

Even though most potential customers have reliable access to a phone, they won’t necessarily be inclined to call a customer service or support line. However, this doesn’t mean that they don’t want to talk to company representatives about their questions or concerns. Many companies take the first step towards making a connection by adding a dynamic chat functionality to their site or mobile app. This allows visitors to initiate a text conversation with a company representative whenever they need with no pressure or obligation. Essentially, marketers must be willing to connect with their audience in any way possible wherever they are.

An interactive chat feature may not be suitable for all businesses, but companies of all sizes must find ways to engage customers. Many people prefer sending an email or using an app instead of making a phone call or using on-site chat features, so it’s important to offer these options as well. Contact information should be prominently displayed across the site to ensure visitors can find it quickly and easily. Creating a positive customer experience also means building a solid customer service department with a budget and oversight appropriate for its importance.

Gathering Accurate Feedback

No company is perfect, so chances are high that at least some of your customers are not completely satisfied with their experience. While this does not necessarily indicate that the company is doing something wrong, it does mean that there’s something they could change to broaden their appeal to consumers. Every business should seek feedback from their customers so they can turn their marketing efforts into a science. For many, the challenge is getting accurate and reliable reviews.

One of the most amazing of recent marketing marvels is the ability to track and verify individuals to ensure their feedback is legitimate. Businesses can use third-party services, like OpenTell, that match receipts to customers when they submit a review of the company. This can greatly improve the quality of feedback, which is essential for actually using it to achieve meaningful results. Even if reading critical remarks is a little painful, it can be an immensely powerful tool for fueling growth and retaining customers.

Marketing Automation and Software Solutions

Customer relationship management (CRM) has become cannon for many modern marketers thanks to software solutions that offer extensive information management capabilities. CRM software tracks and sorts comprehensive databases that include details regarding individual customers, including all of their prior communications with representatives, purchases and interests. This allows both customer service and marketing personnel to do their jobs more efficiently and accurately.

Adopting a CRM tool may feel like a big step, but many of them are actually designed to be user-friendly and intuitive. The platforms can be accessed by people at different authority levels and departments throughout the company, creating a central hub for information that is constantly kept up to date. Some software tools also allow users to automate certain aspects of their marketing efforts, like email reminders or follow-ups, with room for customization when desired.

Technological development may be a disruptive force, but it is also one that spurs change and improvement. Businesses that learn how to change with the times and harness the potential of digital marketing tools have much to gain from their efforts. Connecting with customers, understanding the challenges they face and finding ways to help them address concerns is still a top priority. The key is to use technology to improve the customer experience and deliver better, faster and more satisfying service.

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6 Innovative Ways to Use Pinterest

Pinterest is a valuable and easy-to-use marketing channel for your business or personal interests. With over 150 million active Pinterest users and over 50 billion pins, you may think that your own image boards are getting lost in the shuffle. It’s important to check now and then on your followers. Understand who they are what they like so you can tailor your boards to engage their interests. While many other people on Pinterest are doing the same thing, there are some creative strategies you can use to make your own pins stand out.

Develop Iconic Images

Companies like NuSkin have used pictures to convey not only their products, but also the feel and Think about what images can become icons that people will associate with you. It could be your building façade, a local landmark, your own portrait, a piece of iconic art, a signature product, your logo, a mascot, or anything else that can provide appeal and instant recognition of your focus or organization. Just make sure you have the legal rights or permissions to use any images from outside sources. Start using it in your marketing and feature it prominently on your boards.

Tell a Story

Take stock of your company history or personal journey and progress, from your humble beginnings to your current state. Hopefully you’ve saved some past photos that you can use to tell your story in a sequential or before-and-after format. People will engage better with a meaningful story. Brainstorm for some original but relevant stories such as awards, successes, charitable endeavors, or friends and customers you’ve touched by providing exceptional services. If you can come up with an on-going story, audiences will keep coming back to see the latest pins.

Use Video

Don’t forget that you also post videos to Pinterest. The higher the quality, the more people will engage with them. But you don’t need to invest in major productions. Shorter, to-the-point videos will get your message across without requiring any commitment from viewers. For example, a restaurant might post videos as brief tours of the kitchen and dining room, smiling customers enjoying a meal, and so on, alongside photos of delicious foods.

Be a Resource

Use your boards and pins to convey information. The right photos and captions can explain a lot to your followers in easy-to-understand, succinct terms. You could talk about your processes, hobbies, passions, product features, industry standards, and more. Take the opportunity to educate followers on your particular mission, relevant facts, and technology. You could even develop boards and sequences of pins to produce how-to manuals for your products or services.

Behind the Scenes

Pinterest photos and videos are a good way to highlight the people behind your or your organizations. It’s easier to connect emotionally with people than with things. Post quality photos of yourself and your family or leadership team, conferences and meetings, people hard at work, and company picnics or other social events. By portraying not just your products and services but yourself and your team as real, dedicated, and positive, you’ll engage followers at an empathetic level.

Hold Contests

Public contests can be a great way to both promote your company and come up with new ideas. Make it something fun and interesting but still relevant to your brand and industry. Offer a prize that will generate interest and encourage participation. It could be something as business-centric as coming up with a new ad slogan or product idea, or just popular interests like the best chili recipe. Think about seasonal contests like photos of the best pet Halloween costumes. You can garner attention both in advertising the contest, sharing pins of the entries, and eventually the winners and runners-up.

Your marketing on Pinterest is really only limited by your imagination. While you’ll want to keep things professional, don’t be afraid to have some creative fun or even get wacky on occasion if your followers are OK with it.

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5 Small Businesses that Can Easily Be Run from a Storage Unit

Small businesses are not any easier because of their size and are known to require hard work and focused dedication as well, but they do have some advantages. One of the perks is that some small businesses don’t need any special location – they can be done from your home or a storage unit. Yes, you read it right – the storage unit where people usually keep their belongings is an ideal place to run a small business. It’s cheap, provides enough privacy and ideal for the small company of one or two employees. If you’re wondering what kind of business can fit in a storage unit, take a look at the following list. Who knows, maybe it will give you some fresh ideas.

1.   Crafts

Nowadays people more and more people turn their hobbies into businesses, and most of them don’t require much space or any special conditions except enough space to work. That’s why some of the crafts are perfect for offices in storage units. This makeshift workspace will give you enough room to store your materials and equipment, organize orders and shipments and, of course, create. The best part about this is that you can take the storage unit with you when you apply as a vendor on the festivals and other events which are the great opportunity for uniquely crafted items.

2.   Writer

You can write from anywhere since technology today is so advanced that those proficient and persistent enough can even type on their smartphones. However, writing is a specific job because it not only requires creativity but also staying focused and the certain environment. Some can work with their TVs on, some don’t mind the noise in the coffee shops, but those seeking the peace and quiet will feel as though they pulled the short straw. With storage unit, you can create the perfect environment. Picture this: massive, wooden desk and the lavish office chair comfortable enough to never want to get up, the battery LED lamp and your laptop, yoga mat to stretch the muscles and as a bonus, a huge armchair or a smaller couch to contemplate your ideas.

3.   E-shop

E-shop is maybe the ideal business to be run from the storage unit. You’ll have enough space to spread your products, pack them and sort the orders. This will help you avoid piles and piles of goods cluttering your house and creating the mess, and not to mention that some of those may be delicate enough and get damaged by the curious kids or pets. Once you prepare the orders for shipment, all you need is to contact the courier service and send them to your customers. As an additional helpful aid, you can sort the goods by type or alphabetically, and even install a whiteboard to keep the track of demand and supply in an old-fashioned way.

4.   Audio/video production

Turning the storage unit into a studio for audio/video production is something that can really help you while you’re starting off with this business. Depending on the unit size, you can place all sorts of equipment and props there. You can designate one part of the storage unit for the production, and other for post-production like editing and mixing. The best use of this space would be gained with soundproofing so that you can obtain the highest audio quality possible. And even that doesn’t have to cost much if you use some of the tutorials online on how to sound-proof on the budget.

5.   Fixing and repairs

You can do repairs almost anywhere, but you’ll look more professional if you have a dedicated space where you can do them without cluttering a garage or yard. Fixing things is also not so simple, especially when some delicate items are in question like ceramics or watches. It takes concentration and zero distractions to take care of the smallest detail. Storage units will give you that, and you can even use them near your home as an adjoining workstation. If you have a more demanding work like Sphere Constructions does, for instance, the storage units will be perfect to store equipment and machinery to take them anywhere where a job requires it.


Although storage units seem ideal, don’t rush into things before making sure that you can have safe and healthy conditions to work in. This means that installing ventilation source would be a great idea, especially if you work with toxic materials and dangerous chemicals. Also, always check the regulations about work safety and abide by them with no exceptions. The idea is to move forward with your business and grow bigger, and with health problems due to the inhumane working conditions, you will only do yourself a great disservice.

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5 Advertising Options for Maximum Marketing Outreach

There’s hardly a site on the web that you can visit without being immersed in advertising. In today’s digital business environment, you have to think in terms of “going viral” to increase your brand’s outreach and build an audience. The greater your audience and recognition, the more people your advertising will reach and engage with. Here are some options to focus on for effectively expanding your reach.

Social Media Advertising

Many companies are setting up social media profiles on major sites like Facebook and Instagram to engage consumers. Remember that you have to present your brand in the best possible light and make your social presence a good experience for users. Interact with them by asking questions and collecting feedback. Be sure every post is providing helpful and memorable content related to your brand. You also have the option of paid ads that will stream to entire social groups, or variations to multiple groups. Learn what you can about advertising on each social platform.

Content Marketing

This is a concept that combines providing great material to your audiences that also incorporates search engine marketing. While you’re promoting your site for users, you’re also developing your SEO to rank higher with the search engines. Organic content is anything on your pages that improves search engine rank, such as keywords, links, and site design. Use this in tandem with paid ads (the links you see to the right on search engine result pages) to maximize your visibility with those searching on your keywords.

Email Campaigns

Requesting opt-in email addresses from your audience gives you a mailing list that you can use to build relationships. As a form of advertising, it’s similar to direct mail but is much faster and cheaper, and provides more options. Use email software to create messages for preferred customers, such as newsletters or special offers. Invite them to forward the email to friends. Make your email advertisements friendly. It’s also beneficial to cut back on the text and use headlines so that the recipient can review and understand them as quickly as possible. You can use software to personalize them for each customer for better engagement.

Display Ads

The many types of graphical ads, whether they’re banners or button links, are still effective. Add captivating images and sound or animations that demand the prospect’s attention. Pop-ups, floating ads, rotating images, and expanding ads are proven ways to get the attention of visitors. Just don’t over-use them to the point where your pages are cluttered or confusing. Ads that are difficult to read, understand, or dismiss will also irritate users. Used effectively, however, display ads can help to create positive reactions and motivate the user to take action. Include social media buttons to allow one-click sharing of your entertaining ads to all the major social networks.

Multiple Channels

Take advantage of different advertising platforms to reach out to new audiences. For instance, you could start making how-to videos for assisting customers with your products and posting them not only on social media and website pages, but on video-sharing sites like YouTube where they’re available to millions of new users. Some companies such as Nu Skin have found success making their own shopping apps for mobile users and offering them for download on iTunes, so this could be an option you consider. Be sure the app is appropriately branded for your company. These additional market place strategies are a great means for extending your reach to new audiences by serving different needs.

Improving brand recognition is essential to sales. Be consistent with your company mission and character as well as visual elements like logos. You can extend your reach by providing quality content across all your marketing channels. Make sure that you’re inviting visitors to share the content with their friends as part of your call-to-action.

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Tips on Surviving the First Year as an Entrepreneur

One of the most notorious statistics in the business world claims that 95% of all small businesses fail within the first five years. Still, for most entrepreneurs, this can happen even sooner. You may plan, plan and plan away but as legendary Prussian general Helmuth von Moltke the Elder once said: “No battle plan survives contact with the enemy”. Once your business is up and running, the situation will change with each passing day, so here are a few tips on how to adapt and survive your first year as an entrepreneur.

1. Short-term goals are important

Your company’s long-term goals may be clear from the start but where do you see your company in a month, a week or even tomorrow? In order to reach your vision, you need to monitor it every step of the way. Sometimes, this short-term goal will be measured in the increase of your website’s traffic. On another occasion, your conversion rates will be used as an indicator. Most commonly, however, the increase in your revenue will be your measure of short-term success. Keep in mind, though, that these goals need to be constantly updated in order to stay both valid and relevant.

2. Turn to traditional marketing

While social media marketing, influencer marketing and SEO are incredibly important, you cannot allow yourself to neglect traditional marketing methods either. Telemarketing is still an incredibly efficient technique of B2C outreach, which creates a much more professional aura around you. Moreover, in order to leave a positive first impression on your future customers, you might even want to think about the idea of using promotional materials. Companies operating from NSW, Australia might want to look for digital printing in Sydney in order to review what their options are in this regard.

3. Exploit impulse buying

Even with the best of efforts, it is highly unlikely that, as a new business, you will have the best offer on the market. This is why you need to target the emotions of your clients rather than try to appeal to their rational thinking. One of the most common mistakes new entrepreneurs make is directing their attention to their company, service or product instead of focusing on the customer. In other words, in your marketing campaign or product placement, try to show your customers what the service/product you are offering can do for them, instead of just listing its ‘impressive’ properties.

4. Avoid overinvesting

Dipping into your profits too soon may be a serious misstep but overinvesting can be equally as bad. You see, sometimes a massive workload increase may be nothing more than a fluke. This means that expanding your business might not bring you the expected ROI. The only way to avoid this particular scenario is to always be suspicious of your success in order not to allow it to bait you to overinvest. Unfortunately, this is easier said than done, seeing as how a winning streak may make an inexperienced entrepreneur feel invincible.

5. Take some time to rest

At the end of the day, if the financial troubles don’t kill your business in its infancy, the exhaustion is as likely to do this. Micro-managing everything is a daunting task – not only will it take up all of your time and energy, but it will make you less efficient in those tasks that require your involvement the most. Apart from this, your social life is bound to suffer as well. Take some time to rest either by hiring a virtual assistant or by giving more autonomy to your subordinates. At one point, this will have to be done, so why not deal with it right away?


Finally, you need to keep in mind that running a company isn’t a race but a marathon where every step counts. Avoiding at least these five mistakes will drastically increase your chances of being within those 5% of company-survivors, instead of sharing the fate of the greatest majority of your industry. Gradually expand, slowly increase the difficulty of your goals and remember that burning out early in order to secure an initial success isn’t a particularly great deal, since you will have to be in charge of the company for decades to come.

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