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Is Your Data Safe? 4 Signs Your Company Is Vulnerable to Breaches

Published on June 13, 2016 by in Guest Post
Hacker typing on a laptop

Hacker typing on a laptop

Companies are more vulnerable to attacks due to all the new technological advances. Some people are using mobile phones as their computer on the go. They can use them to access company data putting the information at risk due to applications infected by malware. Disgruntled employees who work in the IT department can quickly take down a computer network. Unpatched wireless devices and third party services could also pose a threat to the organization’s security. Here are four signs you need to take a second look at the security of your company’s data.

Mobile Devices

Numerous employees share data with each other via mobile phones. Not everyone changes his or her password on cell phones. Mobile apps can easily carry malware. If shared on the computer network, it could affect everyone. Removing malware from a computer system is costly. The company would have to pay to get the infected files removed as well as the labor. According to IT statistical data, mobile phones pose a serious threat to a company’s network.

Unhappy Employees

Some employees go overboard when it comes to tackling conflicts on the job. Instead of communicating concerns to management, they take matters into their hands and do the unthinkable. It is even more dangerous if the employees work in the IT department. They are familiar with the technology and the setup, so they can easily employ techniques to damage the computer system. Be sure to keep your hand on the pulse of your employees’ morale.

Unpatched Wireless Devices

Wireless devices made by some companies are vulnerable to attacks. Devices such as routers and printers use software or firmware to get them up and running. Some of the software cannot get updated with the latest threat prevention. They are missing patches needed to update them. Leaving such devices in the computer network could cause harm. People familiar with the knowledge could use those tools as a way to gain access to secured files. Ottawa IT services offered by Bedrock IT and similar providers can help you institute the necessary security patches.

Third Party Services

Companies that outsource their Point of Sale (POS) are vulnerable to attacks. Outside vendors have remote access to the organization’s computer network. Some of these vendors do not always follow security protocol. Instead of using different passwords for all their clients, they use the same passwords. All it takes is one hacker to gain access to the password. The hacker would have access to all the companies involved.

 

Business owners need to become aware of the serious threat individual devices can cause to their system. One way to tackle the problem is to make a note of the location of all sensitive data. Afterward, take steps to protect the data from hackers and malware. The IT department could install a patch management program to deal with the unpatched wireless devices. Finally, have third party services authenticate their credentials.

 
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Steps for Bringing Your Business around to the 21st Century

Published on June 1, 2016 by in Guest Post

Companies that want to remain competitive in a modern business environment need to stay up-to-date with the latest technology trends. Many of these technological tools will increase office efficiency and brand awareness while reducing costs. If you feel you are lagging behind, or just aren’t up to speed on some of this new technology, use these tools to see if you can improve processes and make your company more streamlined.

Steps for Bringing Your Business around to the 21st Century Read more…

 
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The Impact of Social Media on SEO

Published on April 18, 2013 by in SEO

In the post-penguin web world, it’s no longer sufficient to create a business website and expect it to work. SEO is dependent on a variety of key factors, such as keyword optimization, great content and the more recent one, right connections via social media. If your business is new to the online world, you might wonder, ‘how on Earth can social media influence my website’s SEO?’ But in reality, your SEO and social media have deeper connections than you can imagine.

The Impact of Social Media on SEO

How does Social Media impact SEO? Find out with this handy guide.

Read more…

 
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Toyota Is Giving Away New Cars – Here’s What You Need To Know

For the past two summers, Toyota has embarked on their “100 Cars for Good” campaign, a program that gives brand-new Toyota vehicles to 100 deserving nonprofit organizations.

Toyota Is Giving Away New Cars

Toyota’s 100 Cars for Good program has been giving non-profits new vehicles to help further their mission. Find out how to get involved.

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Six Facebook Marketing Tips for Photographers

As a photographer on Facebook, are you doing all you can to promote your business and attract new clients? Here are some Facebook marketing tips for photographers in particular that will increase your success.

Six Facebook Marketing Tips

Are you a photographer in need of a social presence? Here are six tips for marketing on Facebook.

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Running A Successful Business Requires a Functional Business Model

Published on August 30, 2012 by in General

Entrepreneurs come up with ideas for products and services every day. Whether the ideas are good or not, many of them never see the light of day. Why? That’s because the person with the idea does not have a competent model to show that the product or service will be successful and in how the company functions. A business model is an important element in creating a successful company, small or large.

Successful Business Requires Functional Business Model Read more…

 
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How to Find Good Designers

Published on July 16, 2012 by in Design

Written by: Guest Blogger Zuhair Siddiqui

The task of finding the best designer for your requirements is difficult, but following a process can make it easier. While browsing through designer’s portfolios can give you a good indication of the capabilities of the designer, it can often be difficult to judge a designer on their website/portfolio alone, since many portfolios resemble each other. However, once you can determine the specifics of what you want the designer to work on, it can be a fairly simple task to browse various designers’ portfolios and find a suitable designer.

How to Find Good Designers

Finding a good designers for your needs doesn’t need to be difficult process if you know what you need and how to ask your questions.

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Being Your Own Media Outlet

Often when I meet with a new client, the first question that comes up is how they create awareness of their organization to interested parties. This is usually followed up with who I know at media outlets. Unfortunately, this line of reasoning just doesn’t apply anymore.

Find customers/donors where they want to be met. Develop a strategy for several media outlets.

Ten years ago, public relations work was all about calling up reporters you knew and pitching story ideas to them. This is still important, however, the growth of websites and social media combined with the seemingly consistent turnover of news staff means this approach doesn’t work that well. The decline of news coverage has left many organizations scratching their heads. With that kind of environment, what should you do?

I have always advocated that the key to success is being your own media outlet. To be your own media outlet, you need to compile stories that you spread to several outlets. Outlets include:

  • Website
  • Blogs
  • Social Media
  • Newsletters
  • Annual Report
  • Local Newspapers (such as YourHub)
  • Media Outlets (radio, TV, newspaper)

Sending a “completed” news story that is written to AP style (journalism style) rapidly increases your ability to have a news story printed. Plus you can re-purpose this story in many other ways to other outlets like those listed above.

The key to success then is finding your customers/donors were they want to be met. For some it is social media, for others it is video and for even others it is in the newspaper. By spreading your message across various outlets, you will find customers/donors that you would not have found otherwise.

 
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Finding Pricing for Creative Services

Published on December 2, 2011 by in General

When I first started my company three+ years ago, I searched for seemingly hours to try to determine a pricing structure for my services. Instead of finding specific prices for services, I read a lot of philosophy about “how to price” my services. That didn’t work for me.

Creative Services Pricing

A price chart of my creative services, learn more on my pricing page.

I am an old-school retail guy at heart who is used to have a price tag on items. I couldn’t figure out why then I couldn’t look at a design firm and distinguish their prices. I mean, they have done a thousand brochures right, what does it cost then to do one?

While I do realize that every client/project is unique, I needed an internal price sheet to go by. I work with too many organizations that need an estimate. I figured then, why not share this information?

I am pleased to announce that I recently launched a new pricing page. I feel strongly that this will help my future clients gain a better understanding of what I offer and how much it will cost. And yes, I know that sometimes I might lose a little money by pricing items too low, but that is a risk I am willing to take.

What do you think of standardized pricing? What do you think of my prices, are they too high/low? Take a moment and leave a comment with your thoughts.

 
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Multiple Resumes and LinkedIn

Published on November 17, 2011 by in General

As I was meeting with a job seeker today, we inevitably discussed LinkedIn as one of the pieces to finding a job. Interestingly she had decided not to have a Linkedin profile right away. Being the curious guy I am, I drilled away until I uncorked the reason and boy was it a good one.

Remember way back when we used to have several different resumes for different types of jobs we wanted. Well that is exactly what she has. She has graduate level college experience that she noted some job postings didn’t ask for. As she accurately stated that some jobs might be a perfect fit for her, but she might be over qualified. So, she would like to send them a resume without her high-level coursework.

What does that have to do with LinkedIn? Well… You can’t have it both ways on LinkedIn. If you list your graduate experience on LinkedIn, you can’t then hide it when say a headhunter looks at it. In essence you can’t tailor your ‘digital’ resume for the job. Either you list it and they see it all or you don’t list it and nobody sees it.

You might then think that it would be better for her not to have a LinkedIn profile. Well, you might be right except she also pointed out that she met a headhunter from Monster who point blank said if she didn’t have a LinkedIn profile that it meant she was hiding something. The thought goes along the lines that since it is so widely used, if you don’t use it then you have something to hide. And if you were thinking above that she could simply make part of her profile private then the headhunter would definitely think she was hiding something.

In this economy, many people are taking whatever job they can. Unfortunately, employers aren’t always thinking along the same lines. They tend to think if someone is over qualified, no matter the economy, they don’t get the job. I have heard many a story of a highly qualified individual who simply isn’t hirable because they are over-qualified.

What would you do with type of issue? I, frankly, don’t know.

 
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