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4 Reasons to go Back to School and Unlock your Career Potential

Published on June 27, 2016 by in Guest Post

Many of us choose to go to college right after high school, and many of us have no idea what we want to do career wise. Some may find their dream job, but many end up pursuing a career that leads nowhere. Going back to school can have benefits that you may have missed the first time around.

Many of us choose to go to college right after high school, and many of us have no idea what we want to do career wise. Some may find their dream job, but many end up pursuing a career that leads nowhere. Going back to school can have benefits that you may have missed the first time around.  Different Career  Having a career, or job, you hate can quickly burn you out and lead you to pursue a different career that is more aligned with your goals. However, your dream job can mean returning to school to get a certification or an additional degree to land you the job you want. Many companies in the engineering and design fields require a bachelor's degree for consideration and other similar fields may also require more prestigious degrees.  Get Ahead of the Competition  Bachelor degrees don't hold the same weight as they used to, and employers can overlook a seemingly qualified individual for someone with a more education under their belt. Having a library science degree, or other master's degree, will put you one step above the majority of candidates, and having a PhD will push you even farther ahead. If you couple these degrees with work experience, there's no telling how far you can go in your career.  Having more education can also allow you to be more savvy and shrewd in the field you're in or pursuing. Continuing to educate yourself keeps you current with changes in your industry and the world while giving you a perspective that others may have overlooked.   Earn More  This may be obvious to some, but returning to school can lift the ceiling of your current career to more lucrative positions. Many of us flat line in the career we are currently in, and we have the desire to move up the latter and earn more without switching fields altogether.   Networking   Networking is plays a big role in landing jobs in fields you want, and what better way to network than at school. This is especially true when you’re pursuing a doctorate or master’s degree. Many of those people have experience with other companies and individuals making it easier to get a job where you want when you finish your schooling.  Going to school is a time commitment, but it can be a rewarding experience when you're finished. Understanding the tips above will help you make an informed decision regarding going back to school. Different Career

Having a career, or job, you hate can quickly burn you out and lead you to pursue a different career that is more aligned with your goals. However, your dream job can mean returning to school to get a certification or an additional degree to land you the job you want. Many companies in the engineering and design fields require a bachelor’s degree for consideration and other similar fields may also require more prestigious degrees.

Get Ahead of the Competition

Bachelor degrees don’t hold the same weight as they used to, and employers can overlook a seemingly qualified individual for someone with a more education under their belt. Having a library science degree, or other master’s degree, will put you one step above the majority of candidates, and having a PhD will push you even farther ahead. If you couple these degrees with work experience, there’s no telling how far you can go in your career.

Having more education can also allow you to be more savvy and shrewd in the field you’re in or pursuing. Continuing to educate yourself keeps you current with changes in your industry and the world while giving you a perspective that others may have overlooked.

Earn More

This may be obvious to some, but returning to school can lift the ceiling of your current career to more lucrative positions. Many of us flat line in the career we are currently in, and we have the desire to move up the latter and earn more without switching fields altogether.

Networking

Networking is plays a big role in landing jobs in fields you want, and what better way to network than at school. This is especially true when you’re pursuing a doctorate or master’s degree. Many of those people have experience with other companies and individuals making it easier to get a job where you want when you finish your schooling.

Going to school is a time commitment, but it can be a rewarding experience when you’re finished. Understanding the tips above will help you make an informed decision regarding going back to school.

 
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5 College Degrees That Will Help Make Your Startup Successful

Published on June 23, 2016 by in Guest Post

While many people assume you need an MBA to be a successful entrepreneur, a variety of college degrees can be beneficial in helping to create a successful business. While many aspects go into making a business successful, a number of different degrees can provide a surprising amount of preparation for starting a business and helping it grow. To find out which degrees will make any startup successful, here are some of the most popular degrees held by entrepreneurs.

English
To make any business successful, excellent command of the English language is imperative. Therefore, if you’ve got skills resembling a professional writer, you’re already ahead of the competition. Today’s degrees in English teach skills in search engine optimization and other areas related to technology, enabling English majors to have an edge in developing business plans that can be presented to investors.

Psychology
To make any business successful, it’s imperative you understand how consumers think. Therefore, a degree in Psychology can allow a businessperson to gain a better understanding of market research, consumer psychology, effective communication methods, and so forth. In fact, many entrepreneurs who gain a degree in Psychology often choose to further their education by obtaining a master’s of science in applied psychology online.

Accounting
A common degree for many entrepreneurs, having accounting skills can be extremely important when it comes to knowing the best ways to generate revenue while limiting expenses. In addition, it also lets business owners have more confidence when speaking with investors or lenders, enabling them to speak the same language when it comes to financing.

Information Technology
With this degree, any entrepreneur can have a level of technical knowledge that will serve them well in a number of different areas. Whether it’s developing a website or even creating an app for your business, this degree can help any business go to the next level.

Philosophy
Yes, for those deep thinkers who like to read Plato, a degree in Philosophy can actually be great preparation for starting a business. Learning critical thinking skills, how to see situations from many different perspectives, and thinking outside the box can all be had with a Philosophy degree.

Whether a person wants to major in a traditional business degree program such as Accounting or would prefer to step to the beat of a different drummer by obtaining a Philosophy degree, this list proves that there is more than one way to gain an education that will lead to business success.

 
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5 Services No Business Owner Should Overlook

Published on June 20, 2016 by in Guest Post

5 Services No Business Owner Should OverlookEvery business owner’s goal is to be the best at what they do. As business owners, we would always like to think that our customers are always satisfied. These might quite be the biggest differentiator between businesses. Increasing competition compels us to seek better ways of ensuring we remain at the top. These are 5 points that any business should practice if the business is to be a success.

RESPECT

When you own a business, you want to make sure that you, and your employees present your company in such a way that provides quality service and more importantly a service that shows respect. This applies even if you believe your customer is wrong. As the business owner, you should ensure that everyone in your establishment show love and respect to your customers. Without them, there’s no business. These is not to say that you won’t be experiencing difficult customers. But you need to realize that you need this customer. Perhaps adopting the ‘Customer is Right’ philosophy would help with respecting and appreciating the customer in such a situation. Such a philosophy will go a long way in ensuring that your other departments of the business are not affected. Bottom line, the more respect you show to your customers, the more likely they are to refer your business to others and repeat their own business with you.

PRODUCT PACKAGING

Package deals are like your “value product”. Baling your products together is a great strategy to get others to consider certain offerings that they may not have considered otherwise. Combining products that are probably dependent on each other and charging less creates an aroused interest among clients. Customers see the value of a package against the piece by piece price.

GIVE BACK

These may not prove to be so fruitful at that moment, but volunteering your services to the society is arguably one of the best marketing strategies. There is no better means to get your name out in the community in a positive way. Just a few hours per week/month will do the trick- the society becomes your advertising tool. These is also a chance to test your skills and those of your workers. Advertising some of these charity activities will earn your business some popularity.

PROVIDE PAYMENT OPTIONS

Customers choose different modes of payment based on convenience or even social status. It is our obligation as enterprise owners to ensure that we provide the various modes of payment for products and services. Customers need to be able to pay for products from the comfort of where they are this may include setting up online platforms and at a favorable price.

ADD-ONS FOR PRODUCTS AND SERVICES

Suggest additional products to go with what the customer has chosen. This way, they will realize that your business offers solutions for all or most of their needs. You could also have coupons, for example, Amazon coupons on the Discountrue website that offer customers the best prices on all of Amazon’s products.

Those are in essence about the most important points to consider if you are looking to be a successful business. Once incorporated, the business stands a great chance of thriving.

 
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Starting A Non-Profit Business? 6 Tools You Will Need For Success

Published on June 20, 2016 by in Guest Post

A nonprofit is a big vision that requires substantial planning, funding and resources to thrive. From recruiting the right board members to funding the organization, so much goes into getting a nonprofit off the ground. Here are six tools you will definitely need for success as a nonprofit business owner. 

Strategic Plan

The first tool that you need is a strategic plan. The plan should cover everything from the overall goal of the plan as well as how the organization will operate on a daily basis. The organization should have a plan that clearly outlines the level of contribution an entity will make to the larger community.

Financial Plan

A financial plan is another important tool every organization needs. The plan should clearly outline all of the possible sources of funding available to the organization. How the money will be brought into the organization and how operational costs will be met on a continued basis should be included as a part of this plan.

Education

The right education is paramount to the success of the nonprofit long term. Some degrees like a Master of Science in Analytics can help you develop problem-solving and high-level reasoning skills. Upon completion of the right program, you will be equipped with a skillset that supports key functions like fundraising, financial planning, and strategic planning. 

Social Media

Social media management tools are invaluable to an organization. When a nonprofit has just launched, resources may be limited. This may likely mean that individuals will be responsible for serving in multiple roles for the organization. The social media management tool can be a major timesaver for the person serving multiple functions for a nonprofit. 

Recruitment

A solid recruitment process is another tool every nonprofit must have. The recruitment process should outline how to recruit the best board members. The board members attracted should possess the talents that will support a thriving a nonprofit. The recruitment process should focus on identifying the right fit for a board.

Capital

A pitch for capital is also necessary for a nonprofit. Adequate capital will be essential for keeping the organization afloat. An underfunded organization is more likely to fail in its earliest stages. The nonprofit should be able to raise enough money to develop a strong infrastructure conducive to consistent growth.

Tools, strategies and processes aimed at optimizing the daily functions of an organization are essential to launching and maintaining a nonprofit. With so many moving parts necessary to getting a nonprofit off the ground, having the right mix of tools will be necessary to its long-term success.

 
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Is Your Data Safe? 4 Signs Your Company Is Vulnerable to Breaches

Published on June 13, 2016 by in Guest Post
Hacker typing on a laptop

Hacker typing on a laptop

Companies are more vulnerable to attacks due to all the new technological advances. Some people are using mobile phones as their computer on the go. They can use them to access company data putting the information at risk due to applications infected by malware. Disgruntled employees who work in the IT department can quickly take down a computer network. Unpatched wireless devices and third party services could also pose a threat to the organization’s security. Here are four signs you need to take a second look at the security of your company’s data.

Mobile Devices

Numerous employees share data with each other via mobile phones. Not everyone changes his or her password on cell phones. Mobile apps can easily carry malware. If shared on the computer network, it could affect everyone. Removing malware from a computer system is costly. The company would have to pay to get the infected files removed as well as the labor. According to IT statistical data, mobile phones pose a serious threat to a company’s network.

Unhappy Employees

Some employees go overboard when it comes to tackling conflicts on the job. Instead of communicating concerns to management, they take matters into their hands and do the unthinkable. It is even more dangerous if the employees work in the IT department. They are familiar with the technology and the setup, so they can easily employ techniques to damage the computer system. Be sure to keep your hand on the pulse of your employees’ morale.

Unpatched Wireless Devices

Wireless devices made by some companies are vulnerable to attacks. Devices such as routers and printers use software or firmware to get them up and running. Some of the software cannot get updated with the latest threat prevention. They are missing patches needed to update them. Leaving such devices in the computer network could cause harm. People familiar with the knowledge could use those tools as a way to gain access to secured files. Ottawa IT services offered by Bedrock IT and similar providers can help you institute the necessary security patches.

Third Party Services

Companies that outsource their Point of Sale (POS) are vulnerable to attacks. Outside vendors have remote access to the organization’s computer network. Some of these vendors do not always follow security protocol. Instead of using different passwords for all their clients, they use the same passwords. All it takes is one hacker to gain access to the password. The hacker would have access to all the companies involved.

 

Business owners need to become aware of the serious threat individual devices can cause to their system. One way to tackle the problem is to make a note of the location of all sensitive data. Afterward, take steps to protect the data from hackers and malware. The IT department could install a patch management program to deal with the unpatched wireless devices. Finally, have third party services authenticate their credentials.

 
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Steps for Bringing Your Business around to the 21st Century

Published on June 1, 2016 by in Guest Post

Companies that want to remain competitive in a modern business environment need to stay up-to-date with the latest technology trends. Many of these technological tools will increase office efficiency and brand awareness while reducing costs. If you feel you are lagging behind, or just aren’t up to speed on some of this new technology, use these tools to see if you can improve processes and make your company more streamlined.

Steps for Bringing Your Business around to the 21st Century Read more…

 
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The Impact of Social Media on SEO

Published on April 18, 2013 by in SEO

In the post-penguin web world, it’s no longer sufficient to create a business website and expect it to work. SEO is dependent on a variety of key factors, such as keyword optimization, great content and the more recent one, right connections via social media. If your business is new to the online world, you might wonder, ‘how on Earth can social media influence my website’s SEO?’ But in reality, your SEO and social media have deeper connections than you can imagine.

The Impact of Social Media on SEO

How does Social Media impact SEO? Find out with this handy guide.

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Toyota Is Giving Away New Cars – Here’s What You Need To Know

For the past two summers, Toyota has embarked on their “100 Cars for Good” campaign, a program that gives brand-new Toyota vehicles to 100 deserving nonprofit organizations.

Toyota Is Giving Away New Cars

Toyota’s 100 Cars for Good program has been giving non-profits new vehicles to help further their mission. Find out how to get involved.

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Six Facebook Marketing Tips for Photographers

As a photographer on Facebook, are you doing all you can to promote your business and attract new clients? Here are some Facebook marketing tips for photographers in particular that will increase your success.

Six Facebook Marketing Tips

Are you a photographer in need of a social presence? Here are six tips for marketing on Facebook.

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Running A Successful Business Requires a Functional Business Model

Published on August 30, 2012 by in General

Entrepreneurs come up with ideas for products and services every day. Whether the ideas are good or not, many of them never see the light of day. Why? That’s because the person with the idea does not have a competent model to show that the product or service will be successful and in how the company functions. A business model is an important element in creating a successful company, small or large.

Successful Business Requires Functional Business Model Read more…

 
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