Next week, after months of preparation and planning, I will have a booth at the 2011 Colorado Nonprofit Associations’ Fall Conference on Oct 10 and 11 . This will mark the first time in my 3-year history that I will be out selling my business. For the past several years I have relied on and received all my business through word-of-mouth advertising. Quite frankly, this has been very successful for me. Now, I am ready to take it to the next level. What have I done to get ready?
Since I decided to purchase a booth way back in May, I have done a ton of work. I started with creating a new logo then I designed and printed brochures, posters and business cards. Also I had shirts made and have relaunched my website. It has been a great experience. I mean, I normally do all this work for my clients and don’t really produce much for my business. This is the first time I have turned my skills on my business. It has been a very rewarding experience and has validated my work to myself. I can’t wait until I get to the conference to see how all my work comes together.
Anyone who has spent time with me lately knows that this conference is a really, really big deal to me. I have spent hours agonizing over how to present my business, what exactly my business is and how I want potential clients to see my business. In the end, I feel like I have a really solid business plan. I have shared this plan with some close friends and clients. Everyone has been really positive with their comments. The reality, that my clients/friends have told me, is that I deliver a great service at a low price with lots of value for my clients.
Why write a blog about this? I hope potential and new clients see the effort I put into my work and how much effort I put into your materials. Also, I made the decision years ago to be a little more personal with my business. I have always felt that people buy from people and the more you know that person the more comfortable you are working with that person. My business is about trust and teamwork. Without these pieces the best laid plans will fall apart.
To all my past/current clients, thank you again for all the help getting me to this point. To my future clients, I look forward to hearing from you. Thanks and see you at the conference!