Marketing | PR
I provide Public Relations and Marketing support to organizations looking to have consistent messaging and branding. This consistency combined with a quality pitch improves the organization’s ability to attract media and donors/buyers attention.
Over the past several years, we have seen a steady decline in media (print, video and radio). I believe this decline is an opportunity for all non-profits and business to attract direct attention. Organizations that embrace the roles of social media, blogging and link building are seeing an increase in website traffic and customers/donors. If you feel like you aren’t maximizing your potentional, I can help.
From many of my contract clients, I work to manage their brand through reviewing and updating their marketing materials. I also work on expanding their reach through PR efforts including social media outlets, posting stories on the web via guest blogging and news outlets like YourHub. I have also been very successful in attracting media attention with specific pitches to news outlets.
Beyond the social media and print opportunities, video is playing an increasing role in attracting new customers/donors. I have taken the lead and worked with partner video production agencies to help my clients.
An example of video I took the lead on:
Special Event Assistance
For my non-profit clients, I make an immediate impact by joining in and contributing to special events my clients put on. My work includes serving on communities, developing marketing materials and helping to develop Sponsorship Opportunities Packets. Quite often, I also work to oversee all PR efforts get done and I am at the event to ensure that all marketing materials are properly displayed.
An example of a Sponsorship Opportunity Packet I wrote, designed and helped formulate sponsor levels: